Stuff is going to happen right? Crisis comes to everyone. From things we saw coming to things we didn’t. It’s probably never going to be easy to get through it. But, it’s good to be prepared as much as you can so the impact is as minor as possible.
It’s also important to understand what you should continue to do with your home service businesses and what you can put on the back burner until the crisis has passed.
The one thing I like to talk about most is marketing and how that should continue and stay on the forefront of your business actions. One of the top things you should continue to do for your business during any sort of crisis is marketing. Getting noticed and gaining brand awareness should never go quiet for your business during a town period. Yours or the worlds. From illness like COVID-19 (coronavirus 2020), to economic recessions, to issues in your own family. Staying in front of people's eyes is always a good idea.
Why Blog for for your Business?
Are you considering starting to write a blog for your home service business? Do you wonder if it would be helpful to your customers and your marketing?
Let me give you 6 great reasons why it’s great for both your business and your customers!
6 Reasons a Blog is Good for Business
1. Answer Customer Questions With Your Blog. One great reason to write a blog for your home service business is to answer questions your customers have about your business. You can write about questions that keep coming to you during your day. Do customers ask repeat questions when you give an estimate? Or how about before you start a job or after the job is complete. A blog is the perfect place to write about these topics. Your prospect customers can come by and read about the specific questions they have before they even meet you. This helps build on your brand and create a trustworthy business and crew.
What is Marketing? Another way to put this is what does marketing mean to you and your business? Maybe you are new to marketing or new to building a business? We are going to talk about what marketing is all about today!
Over the years, marketing has changed its meaning. I could get into that, but, do you really care about that? Or should I just get into it?! Let's get into it!
Modern Marketing for Your Small Business
Yes, marketing for your business can mean a number of different things these days, but a modern approach to marketing for your small business is to think of this business task as something you do to:
1. Educate your audience or potential customers
2. Create Trust with these same people and
3. Build Awareness of your business with your community.
As a House Painter, you have many goals for your business: painting great houses, making homeowners and business owners happy, making great connections with your local community and just making the world a better place, right?
Well, in order to paint the world better, you need leads and painting contracts. So, how do you get these? How do you get more House Painting business? First, you need to find people that need your services. So, let’s go out and spread the word that you are here to help them with their Home Painting needs.
TARGETING AND SPECIALIZING
A great way to build your customer base is through targeting a specific group of customers. When I was considering painting as a business for myself (I needed a business that I could travel with and had to go a different direction, but I have painted my share of houses), I always thought I would focus on ranch style homes and single story businesses. I am not a big fan of carrying around big ladders.
You’ve been a house painter for a little while now. You’ve painted all your friend's houses. You’ve painted all your family's houses. You’ve painted all your neighbor’s houses.
While some of these folks might need to have their houses repainted by now - because you did their house a number of years ago. Some will not be repeat customers until some time in the future. And, now you are wondering how to get more customers for your House Painting business. How are you going to keep the customers coming to you?
What’s exciting is that you have many options when it comes to marketing and getting the word out about your small business. There are traditional ways to get your message out and there and there are digital and social options to spread the word about how awesome your House Painting Business is!
Are you considering advertising for your House Painting Business? Maybe you've decided to place some ads on Facebook? Or in your local newspaper or mailers? There are a few things to think about before you start designing. And consider that it will take a little time to sketch something out so it sounds good.
Marketing for your House Painting Business is a great way to connect with your community and your prospects. Even if people don't buy from this ad right away, it can certainly be something they will hold onto for when they are ready to paint their house.
YOUR TARGET MARKET AND SPECIALTY
We've talked a little in the past about your target market and your specialty (I can link up to that post for your article). if you haven't yet decided on your specialty, now is the time to focus your attention on who you would like to work for.
Homeowners and businesses are looking for House Painters and Painters for their businesses all the time. Sometimes they will ask around. But when they don't find someone through their neighbors, they will turn to advertising and marketing looking for the best person to help them with their painting job.
Even if they do find a house painter through a referral, potential customers will often look for your online first before calling just to see what you are like. If they've also seen your advertisements around town in newspapers or magazines or on flyers they received, they will remember you. It will start to click and they will consider someone they recognize for their house painting.
Advertising is going to cost money and you will need to set aside a portion of marketing and advertising dollars in your budget. Whether you do it yourself or you have someone help you, you need to try some things out to see what brings in leads and provides good brand awareness for you and your house painting business.
PAINTING COMPANY ADVERTISING
You can place an ad in the newspaper. These advertisements can vary in size and cost. They will go out to the people that subscribe to that newspaper. So if some of the neighbors do not subscribe they will not get the opportunity to see your advertisement.
Last time we talked about Marketing Strategy. If you want to check that out... head over after you read what Social Media Managers do on the job.
Social Media Managers are busy people. Depending on the number of clients one has… they could be working part time or full time.
Independent Marketing Managers (they go by many different titles) could be working from a variety of places. From a home office to an area coffee shop or even in their backyard!
They will handle a variety of marketing projects for your business. From planning and reviewing your projects, training and teaching, to creating content for your blog to your social media platforms, emails, newsletters and the like!
LOTS OF CONTENT CREATION TO EDUCATE YOU
When they aren't creating the content for their you, their client, they are creating content for themselves in a similar fashion.
Last time we talked about some budget tools for your business office. I showed off some of the goodies I like to use. Check it out here.
This time we are going to talk about your marketing strategy and what I did to plan mine out.
Do you have a marketing strategy for your Home Services business, yet? And, what does that really even mean, anyway? When I was just starting out and taking my social media management program, I had no idea how to come up with a strategy. Or how I would pull it off once I managed to pull one together. (I really didn’t even know what strategy meant for marketing!)
After more studying, trial and error and really just learning the platforms the best I could, I began to naturally develop a strategy by combining what I had learned and what I had tried. What I liked and what I found effective. And, this is how you can develop a marketing strategy for your business as well!
Ha! Who is that appearing in a purple wig and tie??
TOOL # 1 MY PHONE(S)
I used to use a tiny inexpensive Samsung phone when I first got started. It was what I have and really small compared to what I have now. I think I shocked the TMoblie guy that I could even use that little phone for what I do for a living! Ha!!
Since then I have updated, but I stayed on a budget. I saw no reason to spend more than I needed.
2 or 3 years from now ya gotta do it all over again anyway! Ha!!
I invested in a LG Stylo. And it’s awesome. Especially for being in the lower price point. It has a big screen, runs fast and even has a built in stylus. It takes good video and photos. Fantastic! I hope they continue to make this series… I've been very happy.
I also keep my old phone and my husbands old phone around to use as a camera, take videos etc. It’s nice to just have them laying around and ready to go!
Online Digital &
Social Media Marketing
I'm Jennifer Ressmann
with Voiyoo Marketing.
You've been thinking about how to get more exposure for your business! Now we can make that happen.
My job is helping you... The Home Service Professional with your business marketing & brand awareness. People are looking for Plumbers, Carpenters, Electricians, HVAC Techs, House Painters and Cleaners Online & On Social Media. Make sure you're out there!
Content Creation and Social Media Marketing:
I work providing relief for you and your business by creating content
for your blog and
social media: Blog,
Facebook, Instagram, Blogging, Newsletters, Consulting and Instruction.
Let's make sure you're out there and getting noticed! 😀👍
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