A sales funnel is a great way to build relationships with clients and customers. It’s also a powerful way to build more leads for your business to ultimately sell your service or product to them. A funnel can also help a retain past customers and sell to them over and over.
Sales funnels can be complicated and difficult or they can be easy and simple. A sales funnel is really just a way to lead people through to buying your product or service. You might have somewhat of a sales funnel for your business already. So, what is the best way to set up your first sales funnel for a small business?
What Is The Best Way To Set Up My First Sales Funnel For A Small Business?
Think about it. How do you go about bringing in leads and closing sales for your business already? It might not be online. I think the online way of creating a sales funnel is what many people think about first. But, it’s not the only way to have a sales funnel.
And, this works for both brick and mortar shops and online businesses.
Let’s talk about a basic system for a small business that has a physical presence.
For example, you own a tax and CPA agency in a local town.
Imagine developing a system for your own sales funnel as we talk here.
Sales Funnel Traffic
People find you and your business in a variety of different ways.
They might find you through:
• A search online
• You might have a mailer or sales letter that goes out
• Maybe you have an ad running on the local radio or tv station
• And they might even walk by your location.
These are just a few ways you are building awareness for your service and your business. This creates traffic coming by, visiting your website, calling, or stopping by.
Hiring a contractor or freelancer for marketing and lead generation tasks is similar to hiring anyone. It can be similar to hiring someone for lawn care or build a deck for you. It can be as easy as asking around or looking online.
How To Hire An Independent Contractor Or Freelancer
You can try a number of places to find great marketing contractors or freelancers.
Copywriting is writing that is often included in your marketing. Your marketing can consist of content writing as well. Copywriting is a form of writing that is persuasive and informative to a specific market. While it might seem like it’s just marketing, it’s the text and words you will see in some marketing.
Marketing is content that promotes your business to your target market. Without well-written copy or content in your marketing materials, you might not have great results. Let’s talk more about whether copywriting is essentially just marketing.
What Is Copywriting?
So, what is copywriting?
What Is The Difference Between A Sales Page, Sales Copy, Landing Page, Sales Letter, And A Squeeze Page?
Sales pages, sales copy, landing pages, sales letters and squeeze pages are all completely different parts of a whole. They are all parts of your marketing and sale strategies. At the same time, you do not need all of them to be successful with your business. So, what is the difference between a sales page, sales copy, landing page, sales letter, and a squeeze page?
What Is A Sales Letter?
Let’s start here. The sales letter has been around since the beginning of marketing… since you could send letters in the mail. In its simplest form, it is a letter that speaks about your product or service and tries to convince someone it will help them and to buy it.
The Sales Letter can be one page or more or a packet you send through the mail. I am sure you have received them if you live in the United States. They can be an effective way to reach the people interested in what you have to offer.
You can read my brief overview of how to write one for your business.
First I want to say, email marketing is a super exciting way of marketing your business.
When you are looking for a valuable and pretty easy way to market your brand think about how email marketing can help small businesses.
How can email marketing help small businesses?
Email marketing helps many businesses both big and small.
• Relationship Building. Developing a relationship with your leads and customers is what I think is the foundation of email marketing for small businesses. You already know building a relationship with your customer base is what sales are constructed on. Now, take email marketing as a gift and use it well.
• Easy. Email marketing is a relatively easy way to communicate with your leads or customer base. It’s an easy way to share your content and provide value to this community.
Email marketing is great for businesses big and small for many reasons. Whether you are looking for ways to work your marketing on a budget or increase your brand awareness, email can fill this position….and offer so much more.
Why Is Email Marketing Important For Business?
Building your business and brand awareness has changed over the years. It's time to take a grab at the new stuff that is out there to marketing your brand with. You are doing the social media marketing, you've done some cold calls, and started working in networking to your marketing strategy.
Now it's time to explore the next great thing for your business. Marketing is great for so many reasons. One of the biggest is because it gets your name out there and makes you familiar to your market. Now you can take the opportunity to speak directly to them on your terms.
Content Creation and Business Writing Specialist
I'm Jennifer Ressmann
You've been thinking about how to get more exposure for your business! Now we can make that happen.
My job is helping you... with your business marketing & brand awareness. People are looking Online for you and your expertise. Make sure you're out there and you look good!
I work providing relief for you and your business by creating content
for your blog and marketing or lead funnels.
Let's make sure you're out there and getting noticed! 😀👍
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