What is Marketing? Another way to put this is what does marketing mean to you and your business? Maybe you are new to marketing or new to building a business? We are going to talk about what marketing is all about today!
Over the years, marketing has changed its meaning. I could get into that, but, do you really care about that? Or should I just get into it?! Let's get into it!
Modern Marketing for Your Small Business
Yes, marketing for your business can mean a number of different things these days, but a modern approach to marketing for your small business is to think of this business task as something you do to:
1. Educate your audience or potential customers
2. Create Trust with these same people and
3. Build Awareness of your business with your community.
As a House Painter, you have many goals for your business: painting great houses, making homeowners and business owners happy, making great connections with your local community and just making the world a better place, right?
Well, in order to paint the world better, you need leads and painting contracts. So, how do you get these? How do you get more House Painting business? First, you need to find people that need your services. So, let’s go out and spread the word that you are here to help them with their Home Painting needs.
TARGETING AND SPECIALIZING
A great way to build your customer base is through targeting a specific group of customers. When I was considering painting as a business for myself (I needed a business that I could travel with and had to go a different direction, but I have painted my share of houses), I always thought I would focus on ranch style homes and single story businesses. I am not a big fan of carrying around big ladders.
Last time we talked about some budget tools for your business office. I showed off some of the goodies I like to use. Check it out here.
This time we are going to talk about your marketing strategy and what I did to plan mine out.
Do you have a marketing strategy for your Home Services business, yet? And, what does that really even mean, anyway? When I was just starting out and taking my social media management program, I had no idea how to come up with a strategy. Or how I would pull it off once I managed to pull one together. (I really didn’t even know what strategy meant for marketing!)
After more studying, trial and error and really just learning the platforms the best I could, I began to naturally develop a strategy by combining what I had learned and what I had tried. What I liked and what I found effective. And, this is how you can develop a marketing strategy for your business as well!
Online Digital &
Social Media Marketing
Hi! I'm Jennifer Ressmann with
Voiyoo Digital Marketing.
You've been thinking about how to get more exposure for your business! Now we can make that happen.
My job is helping you... The Home Service Professional with your business marketing & brand awareness. People are looking for Plumbers, Carpenters, Electricians, HVAC Techs, House Painters and Cleaners on Social Media. Make sure you're out there!
Social & Digital Marketing: Instagram, Facebook, YouTube, LinkedIn, Blogging, Newsletters, Email and Blog Content Marketing. Consulting and Instruction.
Let's make sure you're out there and getting noticed! 😀👍
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Voiyoo - Social Media Marketing for Home Service Professionals
Helping Plumbers, Carpenters, Electricians, HVAC Techs,
House Painters and Cleaners with Social Media Management, Blogging and Email Marketing.