Imagine creating content that gets noticed. You start to make a difference in your industry and your business is getting noticed! That would feel pretty good, wouldn’t it?!
You can make your content marketing more relevant to your readers by making it good, informative, entertaining, and interesting. Today we are going to talk more in-depth about how you can make your content fit this plan so your readers will turn to you for expert information that answers their questions.
If you have been considering incorporating email marketing into your business marketing I think it’s a great idea. You’ll be able to build a relationship with your customer and meet them right at their inbox.
Email marketing reaches people that have already proven that they are interested in what you have to offer. Bam! This is the key component to why email marketing works better than so many other types of marketing.
One of my favorite stats by GetResponse, the email marketing tool, is:
“More than 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks as other email types.”
How fantastic is this! Just a welcome email will garner a lot of email opens. Can your social media marketing compare to this?
A lead magnet is a helpful marketing tool for almost any business. It is a great offer to help you build your email list and build leads for your business. What makes an effective or good lead magnet?
Honestly, it’s the answer you often get - a good lead magnet is something people find valuable enough to sign up and exchange their email in order to get.
Lead Magnet Samples
These are a number of my favorite lead magnets to offer your community. Can you expand on this list?
A sales funnel is a great way to build relationships with clients and customers. It’s also a powerful way to build more leads for your business to ultimately sell your service or product to them. A funnel can also help a retain past customers and sell to them over and over.
Sales funnels can be complicated and difficult or they can be easy and simple. A sales funnel is really just a way to lead people through to buying your product or service. You might have somewhat of a sales funnel for your business already. So, what is the best way to set up your first sales funnel for a small business?
What Is The Best Way To Set Up My First Sales Funnel For A Small Business?
Think about it. How do you go about bringing in leads and closing sales for your business already? It might not be online. I think the online way of creating a sales funnel is what many people think about first. But, it’s not the only way to have a sales funnel.
And, this works for both brick and mortar shops and online businesses.
Let’s talk about a basic system for a small business that has a physical presence.
For example, you own a tax and CPA agency in a local town.
Imagine developing a system for your own sales funnel as we talk here.
Sales Funnel Traffic
People find you and your business in a variety of different ways.
They might find you through:
• A search online
• You might have a mailer or sales letter that goes out
• Maybe you have an ad running on the local radio or tv station
• And they might even walk by your location.
These are just a few ways you are building awareness for your service and your business. This creates traffic coming by, visiting your website, calling, or stopping by.
Inbound and outbound marketing can be great for many businesses. They are different ways of getting your message out and they can work in different ways.
Often using both in conjunction with the other, you can generate leads for your business. Using just one, however, might not bring you the results you are looking for.
And, it’s often best to try options for your business and see what works best.
Outbound Marketing Examples
First of all, what is outbound marketing? Outbound marketing is more of a shotgun way of marketing to your community and the world. You will put out something that is more of a cold outreach type of marketing.
Outbound marketing is going to be something your business puts out there in hopes that people will reach out to you for what you have to offer when they are ready for your service. It can also be a way of just getting the message out that you are a business that can help people looking for things.
First, I think it’s important to define “What is content marketing in the first place?” Content marketing is something businesses large and small can use to get the word out about their business. Content is what they use in order to talk about their business.
Marketing content can come in many forms. Here are a few that small and large businesses alike can use:
Is Content Marketing Hard?
It really depends on the person or business. It comes down to what you are comfortable doing and what skills you have to create content.
As a content creator, I enjoy creating content. I like writing as well as making videos. I am skilled in these areas. My skills also lie in the end production portion of content creation.
The best ways to get more clients for your business are going to be different for almost everyone. There are a lot of different types of businesses out there and depending on how you can reach your clientele or prospects will help assist you in the first step to getting more clients. It's going to be different for many businesses regarding what is the best online way to get more clients for your business.
What Is The Best Online Way To Get More Clients For Your Business?
Marketing is the best way to attract people to your business. Once you have attracted them you need to convert them to leads. And, from there you can turn them into clients.
This is called lead generation and it can also take on many forms. The process can also involve many different team members to make the process complete.
Types Of Marketing
I have talked a lot about different ways to market your business. Often you will want to combine a variety of different ways into your online marketing. Here’s a quick list:
Getting traffic to your website is a considerable concern for most businesses large and small. Increasing this traffic will help build your brand and can increase sales for sure. Driving traffic to your business, content, or your website for free is an option for everyone that will put in the time and effort. There are so many free ways to explore in order to send people to your website as we talk about how to drive traffic to your website.
Content writing for your business is super important. Marketing content for a business isn’t exactly a new thing. In the past, people would use sales letters, advertisements, articles in print formats, flyers and postcards to promote their business.
My 2nd successful business was built with one flyer that I took door to door around my neighborhood. My Dad’s business was built with mailed postcards every month.
Content writing and creation is the backbone of business marketing. Sharing your message, your benefits, and features with your community is essential to not only building a successful business but helping your community with its needs as well.
How will people know you are even out there if you don’t reach out to them? And, when you reach out you will probably do it with a written piece of content. (maybe followed by calling or stopping by)
Overall marketing your business is basically promoting your business to the right people on a regular business. How do you do that? How do I market my business effectively?
Content Creation and Business Writing Specialist
I'm Jennifer Ressmann
You've been thinking about how to get more exposure for your business! Now we can make that happen.
My job is helping you... with your business marketing & brand awareness. People are looking Online for you and your expertise. Make sure you're out there and you look good!
I work providing relief for you and your business by creating content
for your blog and marketing or lead funnels.
Let's make sure you're out there and getting noticed! 😀👍
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