Last time we talked about Marketing Strategy. If you want to check that out... head over after you read what Social Media Managers do on the job.
Social Media Managers are busy people. Depending on the number of clients one has… they could be working part time or full time.
Independent Marketing Managers (they go by many different titles) could be working from a variety of places. From a home office to an area coffee shop or even in their backyard!
They will handle a variety of marketing projects for your business. From planning and reviewing your projects, training and teaching, to creating content for your blog to your social media platforms, emails, newsletters and the like!
LOTS OF CONTENT CREATION TO EDUCATE YOU
When they aren't creating the content for their you, their client, they are creating content for themselves in a similar fashion.
Last time we talked about some budget tools for your business office. I showed off some of the goodies I like to use. Check it out here.
This time we are going to talk about your marketing strategy and what I did to plan mine out.
Do you have a marketing strategy for your Home Services business, yet? And, what does that really even mean, anyway? When I was just starting out and taking my social media management program, I had no idea how to come up with a strategy. Or how I would pull it off once I managed to pull one together. (I really didn’t even know what strategy meant for marketing!)
After more studying, trial and error and really just learning the platforms the best I could, I began to naturally develop a strategy by combining what I had learned and what I had tried. What I liked and what I found effective. And, this is how you can develop a marketing strategy for your business as well!
SERVICE #1 - YOUR PLANNING AND STRATEGY
Planning is what changed it all for me. Planning is actually quite exciting. Because this is what can be the pivoting point for your business, for your marketing, for your... whatever. When you take the time to sit down and plan out all the areas of your business, all the areas of your marketing, all the areas of your day... oh, you really start to run your own show. This is when the show stops running you! This is when your day stops going haywire. This is when you get a grip and you get a handle on running your business. Exciting!
5 STEPS - HOW AND WHAT TO PLAN WHEN IT COMES TO YOUR MARKETING
Have you been planning your marketing in large batches or just scrambling at every last minute to get whatever you can out there?! Well, stop that. Make a plan and get past the scramble.
# 1 - WHY PLAN
Number one, why you should plan your content and social media marketing? Because if you don’t your marketing has the tendency to get messy. It’s not only messy, but it tends to be inconsistent, hard to keep up with and unintentional. Which is the real reason you are marketing in the first place. To have an intention with your marketing activities. To have intention with your business actions. We are here to serve!
Hello Realtors and other Business Owners! I know this has been on your mind, and we are just going to get right into it and chat about... Keywords! Keywords! You might be wondering what the heck they are in the first place and what are you supposed to do with them after you have some. But, I have mentioned them in the past and said I would do a full article about Keywords so you could understand better what they are.
Like I summed up in my article, How to Start Your Blog for Realtors, and the YouTube for Realtors Post, Keywords are the words that relate to your industry. “They are the content words and ideas around your specific industry, niche of that industry and your location.”
Content Creation and Business Writing Specialist
I'm Jennifer Ressmann
You've been thinking about how to get more exposure for your business! Now we can make that happen.
My job is helping you... with your business marketing & brand awareness. People are looking Online for you and your expertise. Make sure you're out there and you look good!
I work providing relief for you and your business by creating content
for your blog and marketing or lead funnels.
Let's make sure you're out there and getting noticed! 😀👍
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