|
As a House Painter, you have many goals for your business: painting great houses, making homeowners and business owners happy, making great connections with your local community and just making the world a better place, right? Well, in order to paint the world better, you need leads and painting contracts. So, how do you get these? How do you get more House Painting business? First, you need to find people that need your services. So, let’s go out and spread the word that you are here to help them with their Home Painting needs. TARGETING AND SPECIALIZING A great way to build your customer base is through targeting a specific group of customers. When I was considering painting as a business for myself (I needed a business that I could travel with and had to go a different direction, but I have painted my share of houses), I always thought I would focus on ranch style homes and single story businesses. I am not a big fan of carrying around big ladders. I guess I could have gotten better at it. And, the heights don't bother me, but the weight of the tools made the 2nd story jobs super hard for me. So, this is how I decided on my target market and my specialty. It wasn’t really a direction based on preference, more of what my abilities were. So sit down and think about your abilities, your interests, your preferences? What direction do you want to go in? Maybe you just want to paint houses along the coast of Florida? Maybe you just want to do House Painting work with new houses only. These are great ways to narrow down your focus so you can specialize, talk about and gear your marketing and your techniques specifically towards this special market.  REACHING OUT TO THOSE MARKETS So now that you have your specialty how do you reach those people in this market? How do you connect with these potential customers? Marketing is about sharing your value with your customer with your prospects. It's also about building your brand awareness so that people will contact YOU! So when people are ready to have their House or Business Painted they already have you in mind. While marketing is considered a way to increase your brand awareness for your House Painting business, and a way to educate prospects, it's also kind of the middleman between you and your customer. Between you and your special Market. So essentially what you are looking for are ways to connect yourself with your market. Right? I'm going to give you a few suggestions today. I'd love to hear more about the ways that you have used in the past. There are many ways that you can bring awareness and connect with your target house painting market. WAYS TO CONNECT WITH YOUR PROSPECT 1. One great way is through your neighbors. Your neighbors are a great way to spread the word about how amazing you are. If they like your work they're going to want to tell their friends, their family, their Neighbors. And, pretty soon you’ll have more business than you know what to do with! 2. Another great way to connect, especially if you're interested in doing new homes, is with construction companies. Reach out to construction companies through their social media. Go to their office or work site and contact the lead GC. Start connecting with them. It might take a couple of attempts. But bring some of your flyers and you're business cards, and start making that relationship. 3. If you want to focus just on rentals and HOA developments, property agencies are an excellent way to make this connection. Similar to reaching out to contractors, get in touch with rental and HOA property management agencies. You can share your painting business with them through a variety of channels: you can mail them your marketing materials, you can go to their place of business and speak with whoever is in charge, you can call them on the phone, you can meet them at a leads group, you can find them on Social Media. 4. Let's say you want to work with updating construction businesses. Reach out to interior designers. These folks you tend to find on social media. Social media marketing and networking is a fantastic way to meet your connectors. Showing up on Social Media is a great way to build your brand awareness so that people will want to work with you. A wonderful place to find interior designers is through Instagram. They love to show off their work on this platform and they gather here often. ARE THEY WORKING FOR YOU? There are lots of fantastic ways to make connections with your specialty and your target market. I've just touched on a handful this time. Have you tried any of these options already? Which ones are working for you?  LOOKING FOR SOME HELP? If you need help with any of these items: creating graphics, creating flyers, making your connections through social media is one of my specialties, please reach out. I love to help Home Service Pros connect with their specialized custom target with marketing. My job is to pick up the slack for your business in a consistent and professional way. I produce all types of backend content for your Blog Articles, Facebook, Instagram and Pinterest Posts as well as the Graphics that go with them. My time for you is also spent engaging with your community and keeping your accounts active. And, if you want to be better at you Social Media, because you’ll want to do some of it yourself, I offer coaching so you can up your social media marketing skills! When I do this work for you then you can focus on what you need to focus on! The video creation of your business, the networking, the sales and the Home Service work! I've been in business for myself for over 20 years. I've mostly been in a business of one. I really really enjoy it. I've had my ups and downs, of course. I've gone door-to-door, done publication advertising and now I'm really lucky to be able to do social media advertising and marketing. I even do my networking online! I am your Content Powerhouse! Contact me and we can set up your easy package and take your backend content off your plate while streamlining your marketing for better exposure! You’ve been a house painter for a little while now. You’ve painted all your friend's houses. You’ve painted all your family's houses. You’ve painted all your neighbor’s houses. While some of these folks might need to have their houses repainted by now - because you did their house a number of years ago. Some will not be repeat customers until some time in the future. And, now you are wondering how to get more customers for your House Painting business. How are you going to keep the customers coming to you? What’s exciting is that you have many options when it comes to marketing and getting the word out about your small business. There are traditional ways to get your message out and there and there are digital and social options to spread the word about how awesome your House Painting Business is! MARKETING IDEAS FOR PAINTING BUSINESS 1. Flyers and Brochures! Love fliers and brochures. It’s a low-cost option to get the word out. It’s also a low-cost option for delivery. If you have a couple of hours a week you can walk them around and leave them in a variety of places like cars, houses (that don’t have No Solicitor Signs) and businesses. When you go to a business you have a great opportunity to meet with your community as well. While fliers are a great plan to deliver and hand out in these areas, fliers are great marketing handouts when you are at events when people spot you painting houses, and for other customers to give to their friends and family. 2. Lawn Signs. Also, a cool way to spread the word about your amazing House Painting Business. Have a couple of lawn signs made up and place them at the houses you’re working at. You can leave it for a month or so and then pull it and move it to the next house. Signs will surely attract attention and draw eyes to your beautiful work - a gorgeous house. I know when I drive around and see a nice looking house and see a sign for a Home Service Prof, I make a mental note for sure. And, now I can also grab a quick picture of your sign for future reference or to refer you to my friends! Make sure to include your phone number and website address on these signs so customers can reach you easily.  share this image above! 3. Referrals. This is a fantastic way to bring in business. If you do good work, are friendly and your customers like you, you should have no trouble getting referrals. And, you can certainly ask for referrals from past customers. When customers like you they want to share that! At the end of the job, leave some of your brochures and ask them to pass on your info! You can also touch base with them in the future and ask if they know anyone in their family, group of friends or neighbors that are thinking about having their house painted. 4. Chamber and Lead Groups - Networking can be a great way to bring in more leads for your local House Painting business. Bring your business cards of course. But, add in a flyer or brochure to help stand out in the crowd. Maybe you can even do a small business talk at one of these events on the importance of keeping your house looking good. 5. Your Website and SEO. Seo can help get your website and blog found easier through a search. It’s difficult to get to the first page, but it can happen if you work your SEO well. Gear your website and blog articles towards the info people are searching for in your community to aim it towards the searches. 6. Social Media Marketing. While this is technically called marketing, I like to think of SMM for House Painting Professionals as an educational and awareness tool. People will be looking for you here, so it’s important to have a presence. And, once you get some digital marketing materials in place, it’s important to start showing that off and use it to drive traffic to your website. If people come looking for your online and don’t find you, they might go with someone else. Another great way to use Social Media Marketing for House Painters is to display your reviews and host discounts. You can also let people know if they follow your newsletter they can get good tips and discounts as they come up throughout the year. Your newsletter or emails don’t need to be long, they just need to be consistent. Social Media Marketing can really bring a lot of trust about you to your customer base. They like you online, they will be more inclined to call you for the painting job. MORE MARKETING IDEAS FOR HOUSE PAINTING BUSINESSES There are more ways to market your small business and I will touch on more great ideas in the future. But, I recommend trying one or two and making note of what works and what doesn’t. Keep the ones that do and add in another one to test out. And, then it’s just about repeating the process for ultimate success.  LOOKING FOR SOME HELP WITH ALL THIS? My job is to pick up the slack for your business in a consistent and professional way. I produce all types of backend content for your Blog Articles, Facebook, Instagram and Pinterest Posts as well as the Graphics that go with them. My time for you is also spent engaging with your community and keeping your accounts active. And, if you want to be better at you Social Media, because you’ll want to do some of it yourself, I offer coaching so you can up your social media marketing skills! When I do this work for you then you can focus on what you need to focus on! The video creation of your business, the networking, the sales and the Home Service work! I've been in business for myself for over 20 years. I've mostly been in a business of one. I really really enjoy it. I've had my ups and downs, of course. I've gone door-to-door, done publication advertising and now I'm really lucky to be able to do social media advertising and marketing. I even do my networking online! I am your Content Powerhouse! Contact me and we can set up your easy package and take your backend content off your plate while streamlining your marketing for better exposure!  Are you considering advertising for your House Painting Business? Maybe you've decided to place some ads on Facebook? Or in your local newspaper or mailers? There are a few things to think about before you start designing. And consider that it will take a little time to sketch something out so it sounds good. Marketing for your House Painting Business is a great way to connect with your community and your prospects. Even if people don't buy from this ad right away, it can certainly be something they will hold onto for when they are ready to paint their house. YOUR TARGET MARKET AND SPECIALTY We've talked a little in the past about your target market and your specialty (I can link up to that post for your article). if you haven't yet decided on your specialty, now is the time to focus your attention on who you would like to work for. Your target or your House Painting specialty market is the group you're going to be speaking to. This is who you will direct your communication towards. Just like what I am writing about here. I love to work with house trades. I was one for many years. Now I want to help you build your business and your marketing. So, my target market it Home Service Professionals. Once you know who you want to work for and work with, it can be easier to focus your attention on these people. Only. If other people come to you because of your fantastic marketing you can work with them too. But you will be directly speaking with to your target when you are getting the word out. FOCUS ON THE POSITIVE When you start communicating through your advertising and your marketing, you want to focus on examples of how you have done a good job for other customers. You can talk about the many years you've been in business. You can talk about the skills you have. You can talk about any special techniques. Or maybe you like to work within certain budgets that you can highlight. Consider mentioning the great results you’ve provided. YOUR STORY Writing about your House Painting experiences with your personal story can be a strong way to communicate your message and get increased attention. Share the good stuff. Paint the picture of who you are and who your business is so your customer gets a great idea about who they can work with. While you are probably doing some of this on social media already, your advertising can certainly help connect your story to your prospects. If you are stating statistics and absolutes, make sure that they are accurate. You don't want to mislead potential customers. That would certainly be the opposite of a good direction to go in with your marketing.  GRAPHICS OR IMAGES Pulling your advertising piece all together with images and graphics really gives your advertisement piece professionalism and trustworthiness. If it looks crummy and half put together, it doesn't portray the presence you want to send out. Take the time to find the graphics you want. Hire someone if you need to. Look for photos that are copyright free. Make it look nice so people know that you're a professional and that you will do a nice job on their House Painting job as well. LOOKING FOR SOME HELP WITH YOUR MARKETING? My job is to pick up the slack for your business in a consistent and professional way. I produce all types of backend content for your Blog Articles, Facebook, Instagram and Pinterest Posts as well as the Graphics that go with them. My time for you is also spent engaging with your community and keeping your accounts active. And, if you want to be better at you Social Media, because you’ll want to do some of it yourself, I offer coaching so you can up your social media marketing skills! When I do this work for you then you can focus on what you need to focus on! The video creation of your business, the networking, the sales and the Home Service work! I've been in business for myself for over 20 years. I've mostly been in a business of one. I really really enjoy it. I've had my ups and downs, of course. I've gone door-to-door, done publication advertising and now I'm really lucky to be able to do social media advertising and marketing. I even do my networking online! I am your Content Powerhouse! Contact me and we can set up your easy package and take your backend content off your plate while streamlining your marketing for better exposure!  Homeowners and businesses are looking for House Painters and Painters for their businesses all the time. Sometimes they will ask around. But when they don't find someone through their neighbors, they will turn to advertising and marketing looking for the best person to help them with their painting job. Even if they do find a house painter through a referral, potential customers will often look for your online first before calling just to see what you are like. If they've also seen your advertisements around town in newspapers or magazines or on flyers they received, they will remember you. It will start to click and they will consider someone they recognize for their house painting. Advertising is going to cost money and you will need to set aside a portion of marketing and advertising dollars in your budget. Whether you do it yourself or you have someone help you, you need to try some things out to see what brings in leads and provides good brand awareness for you and your house painting business. PAINTING COMPANY ADVERTISING You can place an ad in the newspaper. These advertisements can vary in size and cost. They will go out to the people that subscribe to that newspaper. So if some of the neighbors do not subscribe they will not get the opportunity to see your advertisement. Just the other day I was reading the free newspaper in our neighborhood and saw two advertisements for two small handyman businesses in our area. I definitely kept those and will be reaching out to those businesses. Newspaper advertising is not dead. Local magazines are another option that is similar to local newspaper advertisements. They might be more expensive. You really need to call around and see what the pricing is and if this is a good investment for you at this time. You'll also want to ask what their subscription size is to get an idea of how many people will have the opportunity to see your advertisement. LOCAL BUSINESS ASSOCIATIONS Some local business associations include directories for their members. Sometimes you can also be included in their events section if you are having a discount. Maybe during the summer? Or maybe for veterans and seniors? Call around and see if you want to belong to any of these groups as a networking option and what their directory offers are with this. CRAIGSLIST AND CLASSIFIEDS SITES Craigslist is still a great option to list your house painting business on. You can include photos, you can include your website information, your reviews from past customers. This is a great way to get the word out that you are available in their community. Remember to focus on your target market to draw in the perfect customers. If you're looking for other sites online that are similar to this, consider sites like Backpage, Thumbtack or Nextdoor. Make sure you find out the rules first so you don't post information that is outside the recommendations. SOCIAL MEDIA MARKETING Social Media Marketing is a great place to advertise your business. And honestly, you could just start posting and sharing your house painting business on your own business account. You can look around and find some groups where you can share information about your house painting as well. Many groups focus just on referring contractors to home and business owners looking for help. Social Media Marketing can be a super way to build awareness of your business. It’s free and available to everyone.  YOUR HOUSE PAINTING TARGET MARKET
We have spoken a lot about your target market in the past. Why? Because this is always going to be who you're aiming your marketing activities towards. If you don't want to work for certain markets, you don't have to focus on those markets. For example, I was considering house painting as my next career, I went in a little different direction because of my life circumstances, but I always figured if I go into that career I would work on specifically ranch or single story types of projects. So this would be my target market. My specialty. If somebody called me from my advertising or marketing that wasn't a single story customer I might refer them to someone else. But, I'm getting sidetracked. When I talk about your target there are many ways that you can Implement your communication with them. That's why it's so important to know who you want to work with most of the time. So let's say, I've used this example before as well, but let's say you just want to work with beach communities. Find the advertisements that reach to these types of homeowners. These types of businesses. What magazines are they reading? What newspapers are they reading? Where do they hang out on social media? How can you reach them most effectively? LOOKING FOR SOME HELP WITH ALL THIS? My job is to pick up the slack for your business in a consistent and professional way. I produce all types of backend content for your Blog Articles, Facebook, Instagram and Pinterest Posts as well as the Graphics that go with them. My time for you is also spent engaging with your community and keeping your accounts active. And, if you want to be better at you Social Media, because you’ll want to do some of it yourself, I offer coaching so you can up your social media marketing skills! When I do this work for you then you can focus on what you need to focus on! The video creation of your business, the networking, the sales and the Home Service work! I've been in business for myself for over 20 years. I've mostly been in a business of one. I really really enjoy it. I've had my ups and downs, of course. I've gone door-to-door, done publication advertising and now I'm really lucky to be able to do social media advertising and marketing. I even do my networking online! I am your Content Powerhouse! Contact me and we can set up your easy package and take the backend content off your plate while streamlining your marketing for better exposure! |
Voiyoo
Online Digital &
Social Media Marketing 
Hi! I'm Jennifer Ressmann with
Voiyoo Digital Marketing. You've been thinking about how to get more exposure for your business! Now we can make that happen. My job is helping you... The Home Service Professional with your business marketing & brand awareness. People are looking for Plumbers, Carpenters, Electricians, HVAC Techs, House Painters and Cleaners on Social Media. Make sure you're out there! Social & Digital Marketing: Instagram, Facebook, YouTube, LinkedIn, Blogging, Newsletters, Email and Blog Content Marketing. Consulting and Instruction. Let's make sure you're out there and getting noticed! 😀👍 
Get Your Starter Marketing Kit - Start Your Marketing Today!
Content by Category
All
Copyright © 2018-2020
All Rights Reserved Voiyoo - Social Media Marketing for Home Service Professionals Helping Plumbers, Carpenters, Electricians, HVAC Techs, House Painters and Cleaners with Social Media Management, Blogging and Email Marketing. |
RSS Feed