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A lead magnet is a helpful marketing tool for almost any business. It is a great offer to help you build your email list and build leads for your business. What makes an effective or good lead magnet? Honestly, it’s the answer you often get - a good lead magnet is something people find valuable enough to sign up and exchange their email in order to get.  Lead Magnet Samples
These are a number of my favorite lead magnets to offer your community. Can you expand on this list? Be creative. A sales funnel is a great way to build relationships with clients and customers. It’s also a powerful way to build more leads for your business to ultimately sell your service or product to them. A funnel can also help a retain past customers and sell to them over and over. Sales funnels can be complicated and difficult or they can be easy and simple. A sales funnel is really just a way to lead people through to buying your product or service. You might have somewhat of a sales funnel for your business already. So, what is the best way to set up your first sales funnel for a small business? What Is The Best Way To Set Up My First Sales Funnel For A Small Business? Think about it. How do you go about bringing in leads and closing sales for your business already? It might not be online. I think the online way of creating a sales funnel is what many people think about first. But, it’s not the only way to have a sales funnel. And, this works for both brick and mortar shops and online businesses. Let’s talk about a basic system for a small business that has a physical presence. For example, you own a tax and CPA agency in a local town. Imagine developing a system for your own sales funnel as we talk here.  Sales Funnel Traffic
People find you and your business in a variety of different ways. They might find you through: • A search online • You might have a mailer or sales letter that goes out • Maybe you have an ad running on the local radio or tv station • And they might even walk by your location. These are just a few ways you are building awareness for your service and your business. This creates traffic coming by, visiting your website, calling, or stopping by. Inbound and outbound marketing can be great for many businesses. They are different ways of getting your message out and they can work in different ways. Often using both in conjunction with the other, you can generate leads for your business. Using just one, however, might not bring you the results you are looking for. And, it’s often best to try options for your business and see what works best.  Outbound Marketing Examples
First of all, what is outbound marketing? Outbound marketing is more of a shotgun way of marketing to your community and the world. You will put out something that is more of a cold outreach type of marketing. Outbound marketing is going to be something your business puts out there in hopes that people will reach out to you for what you have to offer when they are ready for your service. It can also be a way of just getting the message out that you are a business that can help people looking for things.
Sales pages, sales copy, landing pages, sales letters and squeeze pages are all completely different parts of a whole. They are all parts of your marketing and sale strategies. At the same time, you do not need all of them to be successful with your business. So, what is the difference between a sales page, sales copy, landing page, sales letter, and a squeeze page?  What Is A Sales Letter? Let’s start here. The sales letter has been around since the beginning of marketing… since you could send letters in the mail. In its simplest form, it is a letter that speaks about your product or service and tries to convince someone it will help them and to buy it.
The Sales Letter can be one page or more or a packet you send through the mail. I am sure you have received them if you live in the United States. They can be an effective way to reach the people interested in what you have to offer. You can read my brief overview of how to write one for your business. First I want to say, email marketing is a super exciting way of marketing your business.
When you are looking for a valuable and pretty easy way to market your brand think about how email marketing can help small businesses.  How can email marketing help small businesses?
Email marketing helps many businesses both big and small. • Relationship Building. Developing a relationship with your leads and customers is what I think is the foundation of email marketing for small businesses. You already know building a relationship with your customer base is what sales are constructed on. Now, take email marketing as a gift and use it well. • Easy. Email marketing is a relatively easy way to communicate with your leads or customer base. It’s an easy way to share your content and provide value to this community. Some people think email marketing is outdated and doesn’t work anymore. But, it’s a marketing tactic that’s still vital and helpful for many businesses. This is one of my favorite stats from HubSpot, “More than 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks as other email types.” That’s good to know, huh? A pretty powerful stat!  How To Create An Effective Email Marketing Campaign Most businesses can benefit from email marketing. From hardware stores, to car washes to plumbers. Keeping in touch with prospects and customers can continue to expand your brand, bring in more leads and make more sales. And, it's not too complicated. It does take time and some know how, but having a plan and schedule can help keep your email marketing campaign on track. Narrowing down some details and using good writing can help bring home an effective email campaign for your business.  Email marketing is great for businesses big and small for many reasons. Whether you are looking for ways to work your marketing on a budget or increase your brand awareness, email can fill this position….and offer so much more.  Why Is Email Marketing Important For Business? Building your business and brand awareness has changed over the years. It's time to take a grab at the new stuff that is out there to marketing your brand with. You are doing the social media marketing, you've done some cold calls, and started working in networking to your marketing strategy. Now it's time to explore the next great thing for your business. Marketing is great for so many reasons. One of the biggest is because it gets your name out there and makes you familiar to your market. Now you can take the opportunity to speak directly to them on your terms.  The best ways to get more clients for your business are going to be different for almost everyone. There are a lot of different types of businesses out there and depending on how you can reach your clientele or prospects will help assist you in the first step to getting more clients. It's going to be different for many businesses regarding what is the best online way to get more clients for your business.  What Is The Best Online Way To Get More Clients For Your Business?Marketing is the best way to attract people to your business. Once you have attracted them you need to convert them to leads. And, from there you can turn them into clients. This is called lead generation and it can also take on many forms. The process can also involve many different team members to make the process complete. Types Of Marketing I have talked a lot about different ways to market your business. Often you will want to combine a variety of different ways into your online marketing. Here’s a quick list:
  Getting traffic to your website is a considerable concern for most businesses large and small. Increasing this traffic will help build your brand and can increase sales for sure. Driving traffic to your business, content, or your website for free is an option for everyone that will put in the time and effort. There are so many free ways to explore in order to send people to your website as we talk about how to drive traffic to your website.  Overall marketing your business is basically promoting your business to the right people on a regular business. How do you do that? How do I market my business effectively? |
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I'm Jennifer Ressmann with Voiyoo Business Writing. You've been thinking about how to get more exposure for your business! Now we can make that happen. My job is helping you... with your business marketing & brand awareness. People are looking Online for you and your expertise. Make sure you're out there and you look good! I work providing relief for you and your business by creating content for your blog and marketing or lead funnels. Let's make sure you're out there and getting noticed! 😀👍 
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