Building a brand for your business can mean so many things. One thing for sure, being consistent with your brand across your platforms and with your message is a good way to develop it. When you build a business you want to stand out and be recognizable. When someone sees something great that you are attached to like a website or an article, you want them to quickly comprehend that it’s from you. You want them to quickly relate your branding with that content.
Another way of putting it is everything looks the same across the board when you are online or off. Your logo is consistently the same, you are always represented by the same select grouping of colors and type styles. The shapes you choose for any graphics or designs should also tie into your branding look. When you pop up online your brand should be consistent and cohesive across the board.
BRANDING AS YOUR MESSAGE
Other areas where branding can come into play for your business is with your mission and your message to your community. Are you the discount painting service in your location? If you have chosen to make this the message for your brand then you need to talk about this as a benefit to using your group. If this is something you want to be known for then you need to communicate this with the public. Incorporating it into your marketing and tag lines is a great place to start.
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I am talking with you today during the pandemic of 2020. And, you might be wondering what you should be doing for your business during this crummy time. Yes, it’s a downturn in the economy. And, yes, it’s different from other economic issues we have gone through in our lifetime. But, business is still going on. And, you can research it, but businesses that make it out of downturns and do well are often the businesses that continue to keep marketing.
You might be thinking, really? “Should I be marketing at all?” For one reason or another, you might be asking yourself if it’s worth your time or money, if it’s appropriate when others are hurting to spend you energy talking about your business or even celebrating what you have to offer to others.
But, I’m here to tell you now is the perfect time to be marketing your business. Like I pointed out earlier. The businesses that made it out better than others were the ones that continued to market right through the rough patches. Right through the hard times. Right through the rocky periods.
How does the song go? “If you’re going through hell, keep on going, don’t slow down, if you’re scared don’t show it, you might get out before the devil even knows you’re there!” That’s just fantastic isn’t it! Who would have thought Rodney Atkins was talking about the business world?!
Now. There. You see marketing is still important to your business even during the crap times. So, on that note, where should you focus your business efforts. You have a lot of options.
Like direct marketing like fliers and postcards, social media marketing, video marketing, email marketing or my favorite…. blogging. And, you can certainly aim for some of them. But, blogging is your primary key foundation to all your marketing. It’s one of the big reasons I like it and why I always encourage all businesses to start here.
So now you’re asking yourself, what’s the big deal about blogging. Isn’t that already old school marketing stuff? Pthhhh…. Just because it’s been around a long time doesn’t mean it’s dead. It’s still around because it’s tried and true and proved to be valuable to marketing and educating your customers.
One of the big reasons it can be tough to stay on a blogging and content creation schedule is the giant mess you have on your computer. You have started blog articles, left them unfinished, moved to the next article and then left and moved on to yet another project.
When you’ve had time to come back to your blog article writing, you spend 20 minutes just trying to find the document you were working on or wondering what you were in the middle of and trying to pick itup where you left off.
Organizing your Blogging Content can help alleviate this struggle and recover from any lost time. Instead of scrambling to get back to building your blog content you can spend the time actually doing the work and showing it to the world.
It’s easy once you have a system laid out!
Stuff is going to happen right? Crisis comes to everyone. From things we saw coming to things we didn’t. It’s probably never going to be easy to get through it. But, it’s good to be prepared as much as you can so the impact is as minor as possible.
It’s also important to understand what you should continue to do with your home service businesses and what you can put on the back burner until the crisis has passed.
The one thing I like to talk about most is marketing and how that should continue and stay on the forefront of your business actions. One of the top things you should continue to do for your business during any sort of crisis is marketing. Getting noticed and gaining brand awareness should never go quiet for your business during a town period. Yours or the worlds. From illness like COVID-19 (coronavirus 2020), to economic recessions, to issues in your own family. Staying in front of people's eyes is always a good idea.
Why Blog for for your Business?
Are you considering starting to write a blog for your home service business? Do you wonder if it would be helpful to your customers and your marketing?
Let me give you 6 great reasons why it’s great for both your business and your customers!
6 Reasons a Blog is Good for Business
1. Answer Customer Questions With Your Blog. One great reason to write a blog for your home service business is to answer questions your customers have about your business. You can write about questions that keep coming to you during your day. Do customers ask repeat questions when you give an estimate? Or how about before you start a job or after the job is complete. A blog is the perfect place to write about these topics. Your prospect customers can come by and read about the specific questions they have before they even meet you. This helps build on your brand and create a trustworthy business and crew.
What is Marketing? Another way to put this is what does marketing mean to you and your business? Maybe you are new to marketing or new to building a business? We are going to talk about what marketing is all about today!
Over the years, marketing has changed its meaning. I could get into that, but, do you really care about that? Or should I just get into it?! Let's get into it!
Modern Marketing for Your Small Business
Yes, marketing for your business can mean a number of different things these days, but a modern approach to marketing for your small business is to think of this business task as something you do to:
1. Educate your audience or potential customers
2. Create Trust with these same people and
3. Build Awareness of your business with your community.
As a House Painter, you have many goals for your business: painting great houses, making homeowners and business owners happy, making great connections with your local community and just making the world a better place, right?
Well, in order to paint the world better, you need leads and painting contracts. So, how do you get these? How do you get more House Painting business? First, you need to find people that need your services. So, let’s go out and spread the word that you are here to help them with their Home Painting needs.
TARGETING AND SPECIALIZING
A great way to build your customer base is through targeting a specific group of customers. When I was considering painting as a business for myself (I needed a business that I could travel with and had to go a different direction, but I have painted my share of houses), I always thought I would focus on ranch style homes and single story businesses. I am not a big fan of carrying around big ladders.
You’ve been a house painter for a little while now. You’ve painted all your friend's houses. You’ve painted all your family's houses. You’ve painted all your neighbor’s houses.
While some of these folks might need to have their houses repainted by now - because you did their house a number of years ago. Some will not be repeat customers until some time in the future. And, now you are wondering how to get more customers for your House Painting business. How are you going to keep the customers coming to you?
What’s exciting is that you have many options when it comes to marketing and getting the word out about your small business. There are traditional ways to get your message out and there and there are digital and social options to spread the word about how awesome your House Painting Business is!
Are you considering advertising for your House Painting Business? Maybe you've decided to place some ads on Facebook? Or in your local newspaper or mailers? There are a few things to think about before you start designing. And consider that it will take a little time to sketch something out so it sounds good.
Marketing for your House Painting Business is a great way to connect with your community and your prospects. Even if people don't buy from this ad right away, it can certainly be something they will hold onto for when they are ready to paint their house.
YOUR TARGET MARKET AND SPECIALTY
We've talked a little in the past about your target market and your specialty (I can link up to that post for your article). if you haven't yet decided on your specialty, now is the time to focus your attention on who you would like to work for.
Content Creation and Business Writing Specialist
I'm Jennifer Ressmann
You've been thinking about how to get more exposure for your business! Now we can make that happen.
My job is helping you... with your business marketing & brand awareness. People are looking Online for you and your expertise. Make sure you're out there and you look good!
I work providing relief for you and your business by creating content
for your blog and marketing or lead funnels.
Let's make sure you're out there and getting noticed! 😀👍
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