As a House Painter, you have many goals for your business: painting great houses, making homeowners and business owners happy, making great connections with your local community and just making the world a better place, right?
Well, in order to paint the world better, you need leads and painting contracts. So, how do you get these? How do you get more House Painting business? First, you need to find people that need your services. So, let’s go out and spread the word that you are here to help them with their Home Painting needs.
TARGETING AND SPECIALIZING
A great way to build your customer base is through targeting a specific group of customers. When I was considering painting as a business for myself (I needed a business that I could travel with and had to go a different direction, but I have painted my share of houses), I always thought I would focus on ranch style homes and single story businesses. I am not a big fan of carrying around big ladders.
You’ve been a house painter for a little while now. You’ve painted all your friend's houses. You’ve painted all your family's houses. You’ve painted all your neighbor’s houses.
While some of these folks might need to have their houses repainted by now - because you did their house a number of years ago. Some will not be repeat customers until some time in the future. And, now you are wondering how to get more customers for your House Painting business. How are you going to keep the customers coming to you?
What’s exciting is that you have many options when it comes to marketing and getting the word out about your small business. There are traditional ways to get your message out and there and there are digital and social options to spread the word about how awesome your House Painting Business is!
Are you considering advertising for your House Painting Business? Maybe you've decided to place some ads on Facebook? Or in your local newspaper or mailers? There are a few things to think about before you start designing. And consider that it will take a little time to sketch something out so it sounds good.
Marketing for your House Painting Business is a great way to connect with your community and your prospects. Even if people don't buy from this ad right away, it can certainly be something they will hold onto for when they are ready to paint their house.
YOUR TARGET MARKET AND SPECIALTY
We've talked a little in the past about your target market and your specialty (I can link up to that post for your article). if you haven't yet decided on your specialty, now is the time to focus your attention on who you would like to work for.
Homeowners and businesses are looking for House Painters and Painters for their businesses all the time. Sometimes they will ask around. But when they don't find someone through their neighbors, they will turn to advertising and marketing looking for the best person to help them with their painting job.
Even if they do find a house painter through a referral, potential customers will often look for your online first before calling just to see what you are like. If they've also seen your advertisements around town in newspapers or magazines or on flyers they received, they will remember you. It will start to click and they will consider someone they recognize for their house painting.
Advertising is going to cost money and you will need to set aside a portion of marketing and advertising dollars in your budget. Whether you do it yourself or you have someone help you, you need to try some things out to see what brings in leads and provides good brand awareness for you and your house painting business.
PAINTING COMPANY ADVERTISING
You can place an ad in the newspaper. These advertisements can vary in size and cost. They will go out to the people that subscribe to that newspaper. So if some of the neighbors do not subscribe they will not get the opportunity to see your advertisement.
SO...... VOIYOO. VOIYOO? WHO? WHAT?
How the heck do you pronounce that?
It means YOU plural - in Italian
You pronounce it like "Boy": Voy
YOU in English - phonetically: You
[yoo; unstressed yoo, yuh]
It's a play on words!
Online Digital &
Social Media Marketing
Hi! I'm Jennifer Ressmann with
Voiyoo Digital Marketing.
You've been thinking about how to get more exposure for your business! Now we can make that happen.
My job is helping you... The Home Service Professional with your business marketing & brand awareness. People are looking for Plumbers, Carpenters, Electricians, HVAC Techs, House Painters and Cleaners on Social Media. Make sure you're out there!
Social & Digital Marketing: Instagram, Facebook, YouTube, LinkedIn, Blogging, Newsletters, Email and Blog Content Marketing. Consulting and Instruction.
Let's make sure you're out there and getting noticed! 😀👍
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