How Can Email Marketing Help Small Businesses?

First I want to say, email marketing is a super exciting way of marketing your business.

1. You’re able to build a relationship with your leads and customers right in their email inbox. That alone is fantastic. How many other ways can you do that? A subscription to the information you provide excels over many other ways to reach these special people.
2. They asked to get your information now and in the future. Or maybe they already bought from you. This is a warm group asking you for more of what you have to offer. Hello!
3. Emails can be geared directly to those who are already interested.
4. Email marketing can be tracked pretty easily.
5. Your messages and email copy can be very specific and targeted.
6. Relatively inexpensive.

​When you are looking for a valuable and pretty easy way to market your brand think about how email marketing can help small businesses.

How can email marketing help small businesses?

Email marketing helps many businesses both big and small.

• Relationship Building. Developing a relationship with your leads and customers is what I think is the foundation of email marketing for small businesses. You already know building a relationship with your customer base is what sales are constructed on. Now, take email marketing as a gift and use it well.
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• Easy. Email marketing is a relatively easy way to communicate with your leads or customer base. It’s an easy way to share your content and provide value to this community.

• Cost Effective. Marketing with email is also cost-effective and can have a high rate of return. One figure from The Direct Marketing Association claims you could probably see “$38-back-for-every-$1-spent...” These folks study email marketing and know their stuff. As they analyze the results you can see how fantastic these numbers are. You can see how you should try it.

Yes, I am trying to convert you. I want you to market your business in a way that is cost-effective and has a good return for your money. It’s a good thing. I’m not asking you to sacrifice much. A little time every month or every week and a few bucks.

• Authority. An email marketing strategy executed well and consistently will raise your business's trustworthiness and reliability. You will be more believable and perceived as an expert in your area.

Please, take this ability in a good way. Share positive and valuable information with your email list.

Email Marketing VS Social Media Marketing

“Email marketing is more likely to drive sales than social media marketing.” - Constant Contact

Again, this company studies the number and measures stuff. This isn’t just them spouting off about something because they sell a way to email market. Constant Contact is in that business because they believe it works great.

Tracking for social media isn’t easy and finding numbers to go on proved disappointing. Maybe you have some figures you care to share?

Benefits Of Email Marketing For Business

Most people check their email often during the day and often it’s one of the first things they check.
Of these people, they tend to be more task-oriented and looking for results than people checking social media first in their day. Now social media isn’t far behind that timeline, but if you are a brand that people are subscribed to you can reach them easier if you email them.

If you incorporate a good deal and offer in your email you will reach people even more. They are expecting these deals in their email more than they will on social media. Not that social media doesn’t have a place. Of course, nowadays it certainly does. But, email is still going strong. Consumers tend to buy more from email marketing than they do directly from social media. Now that is powerful.

And, maybe that’s all you need to know and I should wrap it up?

Advantages Of Email Marketing

Again, often, social media is used for research for a company. Purchasing directly from social still isn’t huge. Maybe it’s getting there, sure. But, again, email is a pretty powerful and relatively easy way to reach your leads and your customer base.

Why would you leave this opportunity on the table? Why would you resist spending the time to organize this for your business?

I mentioned a different number before so you can take it with a grain of salt if you like, but many figures studied and recorded are beneficial and point towards email marketing being advantageous for small and large businesses alike, even if they vary some.

“Email marketing yields $44 back for every $1 you spend – a 4400% ROI.” -OptIn Monster

Let’s just celebrate that! It’s everything you hoped for, isn’t it?!

If you are using social media marketing for your business, which of course you should, it’s something that should tie your marketing together. Social Media is a great way to get your message out and get awareness of who you are, what you do, and what you offer.

Maybe selling directly on social will get more active. And, then you can say your ROI on social is better.

They all work well together. They are great options when used well.

Importance Of Email Marketing

Have you decided to incorporate or expand the email marketing you have going? Want to chat about it more? Reach out to me. It might be one of the best things to happen for your business!