LinkedIn is a helpful platform for certain businesses. It’s not exactly for everyone or every business. It’s a place to try out and examine.
What LinkedIn isn’t is a place to show a lot of personal stuff. People on this platform are there to talk about business. A tiny bit here and there of your life behind the scenes is great, but otherwise, stick to the work at hand. And, this is how we want to get into how to use LinkedIn effectively for business.
How to use LinkedIn Effectively for Business
1. First make sure you have optimized your LinkedIn Presence. When people come looking for you you want to make sure you look like you know what you’re doing right. And, sometimes that can take an expert to give you some tips. Just filling in all the boxes might not be filling in the boxes well. You want to appeal to the people you want to appeal to. You aren’t trying to grow a following of peers exactly. You want to appeal to the people you want to serve… your clientele
2. You want to be active. So once you are set up and ready to go with your accounts - use the account. Leaving it stagnant really gives off that feel. You aren’t active here and they people will move on.
Stuff is going to happen right? Crisis comes to everyone. From things we saw coming to things we didn’t. It’s probably never going to be easy to get through it. But, it’s good to be prepared as much as you can so the impact is as minor as possible.
It’s also important to understand what you should continue to do with your home service businesses and what you can put on the back burner until the crisis has passed.
The one thing I like to talk about most is marketing and how that should continue and stay on the forefront of your business actions. One of the top things you should continue to do for your business during any sort of crisis is marketing. Getting noticed and gaining brand awareness should never go quiet for your business during a town period. Yours or the worlds. From illness like COVID-19 (coronavirus 2020), to economic recessions, to issues in your own family. Staying in front of people's eyes is always a good idea.
Last time we talked about Marketing Strategy. If you want to check that out... head over after you read what Social Media Managers do on the job.
Social Media Managers are busy people. Depending on the number of clients one has… they could be working part time or full time.
Independent Marketing Managers (they go by many different titles) could be working from a variety of places. From a home office to an area coffee shop or even in their backyard!
They will handle a variety of marketing projects for your business. From planning and reviewing your projects, training and teaching, to creating content for your blog to your social media platforms, emails, newsletters and the like!
LOTS OF CONTENT CREATION TO EDUCATE YOU
When they aren't creating the content for their you, their client, they are creating content for themselves in a similar fashion.
Last time we talked about some budget tools for your business office. I showed off some of the goodies I like to use. Check it out here.
This time we are going to talk about your marketing strategy and what I did to plan mine out.
Do you have a marketing strategy for your Home Services business, yet? And, what does that really even mean, anyway? When I was just starting out and taking my social media management program, I had no idea how to come up with a strategy. Or how I would pull it off once I managed to pull one together. (I really didn’t even know what strategy meant for marketing!)
After more studying, trial and error and really just learning the platforms the best I could, I began to naturally develop a strategy by combining what I had learned and what I had tried. What I liked and what I found effective. And, this is how you can develop a marketing strategy for your business as well!
SERVICE #1 - YOUR PLANNING AND STRATEGY
Planning is what changed it all for me. Planning is actually quite exciting. Because this is what can be the pivoting point for your business, for your marketing, for your... whatever. When you take the time to sit down and plan out all the areas of your business, all the areas of your marketing, all the areas of your day... oh, you really start to run your own show. This is when the show stops running you! This is when your day stops going haywire. This is when you get a grip and you get a handle on running your business. Exciting!
Hello Realtors and other Business Owners! I know this has been on your mind, and we are just going to get right into it and chat about... Keywords! Keywords! You might be wondering what the heck they are in the first place and what are you supposed to do with them after you have some. But, I have mentioned them in the past and said I would do a full article about Keywords so you could understand better what they are.
Like I summed up in my article, How to Start Your Blog for Realtors, and the YouTube for Realtors Post, Keywords are the words that relate to your industry. “They are the content words and ideas around your specific industry, niche of that industry and your location.”
Hello again Realtors! Hope you are having a great and productive day!
Today we should chat about Pinterest! Maybe it’s on your mind lately? Or maybe you didn’t even give it a look for Real Estate…. it’s just recipes and how to’s on that platform!
Pinterest is flurry of all sorts of businesses and entrepreneurs with a lot to offer. You can of course look for the next cake to make for your dog, or how to bead your entire wedding dress by yourself. But, you can also find a lot of great business and marketing tips and information.
So, after you have taken 20 minutes to get lost in your the Pinterest Feed and ooooed and ahhed over those awesome beach pictures - do some searching to see what other businessy type information you can find. What have you been meaning to learn? What have you been stuck on and need help with? You’ll find a lot of great places to find info on running your small business, how to market your business, what to wear and what to bring for lunch!
FACEBOOK FOR REALTORS® AND REAL ESTATE AGENTS
Today, let’s chat about Facebook. And, Facebook as a business and social media marketing tool specifically for you and your niche in The Real Estate Community.
Facebook is still a good idea for your online social media marketing efforts. And, we are going to talk all about a number of reasons it is still a good idea to be on Facebook as a Real Estate Agent in 2018.
**If you read my last article about building your Social Media Marketing Plan - this article about Instagram How To For Realtors® can follow as one of your favorite platforms to social on. It’s a good place to start as a Real Estate Professional or to include in your already active daily social media marketing regimen.**
So, you’re considering creating a presence on Instagram for your Real Estate business. Or maybe you’re wondering if it’s necessary for a Realtor®to be on this platform. Or if Instagram is even something helpful to your marketing? Maybe you have a an Instagram page already but it’s not built up to be of much use for your business marketing. You’ve come to the right place to explore this option and make your Instagram Page come to life!!
Maybe you think marketing takes too much time? You think - "I'll stick with knocking on doors and calling people I don't know".
Please, reconsider. Social Media can work for you. Social Media Marketing can build relationships that deliver. Social media can spread your message and share your expertise vast and wide. With more than a billion people on Facebook - it's important to go and show off your stuff!
So how do you get started? What is important to your Social Media Marketing Plan? I have a great list for you below with 8 things to do to get your Social Media moving!
So, take a minute and read this over. I have a Social Media Marketing print-out for you at the end so you can refer to it as you go through your week.
Let's get started....
Content Creation and Business Writing Specialist
I'm Jennifer Ressmann
You've been thinking about how to get more exposure for your business! Now we can make that happen.
My job is helping you... with your business marketing & brand awareness. People are looking Online for you and your expertise. Make sure you're out there and you look good!
I work providing relief for you and your business by creating content
for your blog and marketing or lead funnels.
Let's make sure you're out there and getting noticed! 😀👍
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