Last time we talked about Marketing Strategy. If you want to check that out... head over after you read what Social Media Managers do on the job.
Social Media Managers are busy people. Depending on the number of clients one has… they could be working part time or full time.
Independent Marketing Managers (they go by many different titles) could be working from a variety of places. From a home office to an area coffee shop or even in their backyard!
They will handle a variety of marketing projects for your business. From planning and reviewing your projects, training and teaching, to creating content for your blog to your social media platforms, emails, newsletters and the like!
LOTS OF CONTENT CREATION TO EDUCATE YOU
When they aren't creating the content for their you, their client, they are creating content for themselves in a similar fashion.
Many successful social media marketers have their weekly plans and monthly plans scheduled out in advance. Similar to the what they encourage you to do as well. When they create content for your Facebook platform they mostly likely create your content for the whole month.
When they write blog article content - they probably create more than just one article at a time. For example, my content creating days are spent creating a lot of content all at once. Both in text form as well as video. But also photos and graphics. If I don't produce a lot of these types of materials how in the world will I share anything helpful for you??
PLANNING SOCIAL MEDIA CONTENT
First, before I do any type of actual creation… I put together a plan of social media content. Usually I plan a year, 6 months, 3 months at a time. Then I break that plan down into monthly, weekly, daily. And then I start my day with each content plan that I have designated to create whatever content I have on my schedule.
Whether I'm creating videos that day or posts for social media or writing blog articles like I'm doing right now, my process isn't always smooth and formal. Some days I create a lot of content on my smaller devices, and some days I’m at my desktop computer or laptop.
Sometimes I'm on my couch and some days I'm at my desk. Some days I am able to work in long blocks of time and create a lot. Sometimes I have to work in shorter sprints because I have a number of other tasks on my plate for the day. My life as a social media marketers is filled with variety.
My job isn't just to inform you and educate you with my content, but I also feel obligated to do it so it’s interesting and maybe even entertaining for you. If what I'm telling you comes across in a boring manner… you're going to turn away and move on. Think of a college professor that just gets up and lectures. That can be dull over and over. So, I try to think of ways I can keep it interesting. (it’s not always easy)
WHAT IS CONTENT RESEARCH
Social Media Marketing specialists also spend a considerable amount of time researching and learning new things. When clients ask us questions or come up with new ideas that haven't been executed before in their marketing, spending time online researching and asking their social media network these questions can help a marketer come to quick solution and provide you with the best answers.
My day starts with my favorite…. And your’s... coffee!! I sit down and spend probably the first hour
or 1 ½ reading the news. I read about what’s going on in my field. Social Media, Marketing, news about the Tools and Marketing Platforms I work on. I keep a bookmarked folder of the top sites I follow and I catch up with that most mornings. (Sometimes I watch videos)
I also sneak in learning. As an Social Media Marketing specialists I must always put learning in my schedule. If I’m not learning a new project - like right now I am learning Facebook Advertising for Agencies, So I can do more than boost posts and more than just run my own ads. Honestly, I want to master it. It’s quite the process - so this is going to take some time. We have to set aside this time during our day and weeks. I want to learn new tools, new tactics and strategies. There is always more things to learn.
Some specialists go to conferences, webinars, schools and workshops. It’s certainly something we all do to stay smart in our industry!
WAYS TO NETWORK
I also spend a considerable amount of time online networking, mingling and engaging. Social Media Marketers and Managers are engaging with people that have similar businesses to them, people that they're interested in having as clients, people with similar passions in life, people in their industry.
We look around whichever platform we are on for like minded individuals and companies we are interested in and try to strike up a conversation. Similar to the way you would at a party or networking group. Often it’s just fun - even though we are working.
Good social media experts have a network of other experts at their fingertips. I belong to a number of other paid networks I mingle and network with so I stay on top of the most current social media news, social media tips, and social media platforms. I also meet super amazing and inspiring people. It’s a fun part of the business for sure!
Social media and the internet, changes constantly. And the platforms that we are working on often do not produce announcements that changes are happening. Often times we get this information because of problems we run across. Or if we hear about it while we're in one of our networking groups. It's essential that we have these groups to communicate amongst.
When you're on your own and do not have a network of other social media marketers, you can easily get lost and confused as to why things are happening. One of the best things a social media marketing specialist brings to the table in order to help you the best is their background of Networks. It's like you get a whole group working for you because a large group of knowledge comes to the table not just one persons.
MARKETING SMALL BUSINESS
So maybe that's a long way around to telling you how a social media marketer spends their day. SMM's spend a considerable amount of time staying educated so you don't have to. And SMM’s spends a great deal of time bettering their skills and honing their skills to bring you the best quality product so you can spend your time providing the same for your clients.
ALWAYS ON THEIR PHONE!
When you see an Social Media Marketing specialists on their phone, they're probably not screwing off and playing games. They're probably writing, engaging and networking, putting out fires. I like to call my phone a device. Because really, it’s my little computer that I can take with me in my pocket.
For example a little while ago Facebook and Instagram kind of seized up both at once. As an SMM I kind of just rolled my eyes and moved on to something else to let this hiccup pass. But, everyone was talking about it. Clients were wondering what was going on with their accounts. It was all the chatter. It’s important your marketing manager is always within reach of their device - because it’s actually a tool for work, not a toy.
AT THE END OF THE DAY
Social Media Marketing Specialists are very busy. While many of them do work-from-home they certainly aren't laying around with their feet up eating bon bons and watching old reruns of Magnum… nope not at all, I swear.
They spend very little time screwing off online or otherwise. They are at their computer working (and taking care of their family). If you want to talk more about how I spend my day working to be an expert for your small business, please contact me here or message me on Facebook or Instagram.
I love to chat with small businesses about their marketing. I love to help guide them and consult with them about making their marketing more focused so they can build a great following and gain exposure!
HOW CAN I HELP YOU?
My job is to pick up the slack for your business in a consistent and professional way. I create all your backend content from your Blog Articles to your Facebook Posts. This way you can focus on what you need to focus on! The video creation of your business, the networking, the sales and the customer work!
I've been in business for myself for over 20 years. I've mostly been in a business of one. I really really enjoy it. I've had my ups and downs, of course. I've gone door-to-door, done publication advertising and now I'm really lucky to be able to do social media advertising and marketing. I even do some networking online!
I am your Content Powerhouse! Contact me and we can set up your easy package and take your backend content off your plate. Let’s streamline your business marketing for better exposure!
HI! I'M JENNIFER. Thanks for following and reading the Ultimate Marketing for Home Service Professionals here at Voiyoo! I'm here to make life easier for House Painters, Landscapers, Electricians, Plumbers, HVAC Techs and House Cleaners - working to guide your online marketing to create more brand awareness and engagement. Together we will direct your message across online platforms like Facebook, Instagram, LinkedIn, and YouTube as well as with your Content Planning, Strategizing and Creating - like Articles for your Blog! I can also train you with these platforms to make it easier for you to upload and get more engagement!
Check out the rest of the website: Voiyoo Social Media Management
Find Me Around the usual Hangouts & Message Me on Instagram or Facebook!
It would be so fun to work together!
Online Digital &
Social Media Marketing
I'm Jennifer Ressmann
with Voiyoo Marketing.
You've been thinking about how to get more exposure for your business! Now we can make that happen.
My job is helping you... The Home Service Professional with your business marketing & brand awareness. People are looking for Plumbers, Carpenters, Electricians, HVAC Techs, House Painters and Cleaners Online & On Social Media. Make sure you're out there!
Content Creation and Social Media Marketing:
I work providing relief for you and your business by creating content
for your blog and
social media: Blog,
Facebook, Instagram, Blogging, Newsletters, Consulting and Instruction.
Let's make sure you're out there and getting noticed! 😀👍
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