Simple and Powerful Social Media for Realtors (and other businesses can use these tips, too!)
Maybe you think marketing takes too much time? You think - "I'll stick with knocking on doors and calling people I don't know".
Please, reconsider. Social Media can work for you. Social Media Marketing can build relationships that deliver. Social media can spread your message and share your expertise vast and wide. With more than a billion people on Facebook - it's important to go and show off your stuff!
So how do you get started? What is important to your Social Media Marketing Plan? I have a great list for you below with 8 things to do to get your Social Media moving!
So, take a minute and read this over. I have a Social Media Marketing print-out for you at the end so you can refer to it as you go through your week.
Let's get started....
START WITH YOUR BUSINESS KEYWORD LIST
You are going to build your social media based around Real Estate topics in your area and as a guide for your clientele. What do your clientele talk about and what do they ask you questions about?
It's helpful to know what you want to write about in a consistent basis. It's key to have your list narrowed down to your niche so you can target exactly who will be interested in what you have to say.
Stuff like that. You can use these keywords to build your marketing content off of later!
GO WITH YOUR TWO FAVORITE PLATFORMS & MOVE ON!
The best social media platforms for Realtors are:
Remember your blog and email marketing to tie these all together!
Start with Facebook - it’s has the most followers and you are likely to find your clientele socializing on there. Consider boosting your posts or creating ads to really get more traffic!
Pick the next one - if you know how to use one of the social media platforms, start there and build your community. After you’ve engaged on this platform for a while, decide if it’s working out. If not, move on to a different platform and see if it’s the right fit!
On your Social Media Platforms I recommend you socialize, engage, network every day.
EASILY DEVELOP YOUR SOCIAL MEDIA CONTENT CALENDAR
Your social media calendar can help you stay organized and on top of your posting (and sanity). It can really help you pull your content ideas together and act as a checklist to keep you in line with your schedule. Staying consistent is what your clientele wants and expects from a Real Estate expert! Your calendar will help with that!
First, decide how often your going to post.
For blogging, I suggest once a week.
You can use a software app for this too - or maybe you can just start off with Google Calendar.
Plug in all your ideas and plans - add in some reminders, too.
Or I like to use a spreadsheet and keep track of what I talked about or need to write up in the future.
And, you have your first Social Media Marketing Calendar!
From here you can start adjusting and tweaking areas that aren’t working or elaborating on the areas that are.
WRITING POSTS FROM KEYWORDS - DEVELOPING YOUR SOCIAL MEDIA CONTENT
After you have your keywords and calendar set up, I recommend pulling together your Keywords and Phrase List from above and use this list to write from these keyword ideas that you put together. Make sense?
You can create Blog Posts about the topics you come up with around your keywords. You can write about these topics for a month at a time.
You can use these topics as headers for Social Media Platforms like Facebook and Twitter.
Keywords are great to add in to your content. They are really helpful to build your theme, topics and content around. Keyword are useful to avoid the white page stare.... when you don't know what the heck to write - your keywords can give you a boost on starting!
But a little note when you write your blogging content... don't just stuff your posts with the keywords you came up with. It's tacky and unhelpful - Google doesn't like and and neither will your readers.
AHH... THE BEAUTIFUL PHOTOS (and consider video seriously!)
Take a lot of photos! A Lot of times this is what your fans come for. The beautiful Real Estate Photos. Or great photos of your area that you are selling in!
Great photos are the backbone of great posting on Social Media.
Photos draw people in and get more results than posts without photos.
If you don't have a lot of photos to draw from - it will be tougher to post engaging work.
Make sure to tuck them into everything you write about!
Photo Ideas to get your started:
AND REMEMBER THE CALL TO ACTION AT END OF POSTS
What is a "Call to Action"??
Your Call to Action is the part of your content that reminds your clientele what to do after they read what you have to say.
It alerts them to respond through an action:
Generally, it's used at the end - but you can sprinkle it throughout your posts as you see fit. Sometimes you need to try different tactics and see which one your home buyers or sellers will respond to the best.
SCHEDULE YOUR POSTS FOR EASIER LIVING!
You are going to be busy. Heck, you're already busy! And, one reason you don't have posts up already is because.... you need to post them. So, get yourself an app to schedule to your favorite Social Media Platform(s) and stop worrying about it!
The schedulers will post it for you and you can continue doing your other daily duties! While the schedulers won't do the writing for you (you can hire someone... just sayin'), the scheduling apps will log everything you put into them and distribute them to whichever platform you choose and when.
AND LASTLY - REMEMBER TO ENGAGE & FOLLOW UP!
You can’t schedule this. Again, you can hire someone to take care of this for you, but it is best if it comes from you. Maybe you think this is the fun part - this is where you help your new buyers and sellers personally. Here’s where you answer questions and reach out to build a relationship with people that need your services.
You are the Real Estate Agent and they should hear from you in your voice!
Here are 3 suggestions to get you started:
DONE KNOCKING ON DOORS?
Social Media Marketing is an essential part of a good small business marketing plan. Knocking on doors takes time, too. Think of Social Media Marketing like knocking on virtual doors! It’s the modern version of spreading your word and sharing your expertise.
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Content Creation and Business Writing Specialist
I'm Jennifer Ressmann
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