Writing a sales letter to send out to prospects is a fantastic idea for many businesses. This type of marketing can be used to send in a snail mail promo or an email to new leads. You’ll need to do a bunch of research, good writing skills, and an idea of what you’d like to sell to write an excellent sales letter.
How Can I Write An Excellent Sales Letter?
You’ll want to start with a target you want to sell to. Do you want to sell your service or product to a homeowner in your local area? Or is this going to a business owner that needs what you are selling? Spending time understanding and researching who your perfect client is will help your letter attract the right people.
Sales Letter Headlines
Come up with a handful of headlines to think about. Ask people if they like it. Does it grab their attention and cause them to want to read more. Think about power words, benefits, and how your product will help your new clients while you are writing your headlines.
Sales Letter Introduction
Many people think you should keep the best part at the top. Start with what is amazing and what you want your market to get value from. Make it exciting. Think about what their problems are and what ails them. How will you or your service fix it for them? Is your product the amazing option they have been waiting for?
Good Sales Letter Design
Using specific design and formatting options will make your sales letter easy to read and skim. Many people will skim your letter. If you can make many of the most important areas stand out, skimming could be enough to catch your prospect's attention.
Bolding words. Keeping paragraphs short and using numbers or bullets can help lead people through your sales piece.
A P.S. can grab their attention, too. It’s always a place that stands out. Make this a place that is distinct and helps pull more interest to your offer.
Product And Service Benefits
This is going to be your main discussion points. What are your clients benefiting from? What type of value or benefit do they get from your offer? How can they be helped and how will it make their life better?
Consider An Offer
You are selling what you have to offer. Can you give them a deal that only the receivers of this sales letter will receive? Do they need to act by a certain time? How can you lead them with a call to action? An offer could be just the right option to get them to follow through.
Looking For Sales Letter Help?
Reach out quick and let me know what you’d like to sell!
Content Creation and Business Writing Specialist
I'm Jennifer Ressmann
You've been thinking about how to get more exposure for your business! Now we can make that happen.
My job is helping you... with your business marketing & brand awareness. People are looking Online for you and your expertise. Make sure you're out there and you look good!
I work providing relief for you and your business by creating content
for your blog and marketing or lead funnels.
Let's make sure you're out there and getting noticed! 😀👍
Get Your Starter Marketing Kit - Start Your Marketing Today!
Content by Category
Voiyoo Business Writing - Writing To Expand Your Brand. Providing Written Content and Business Copy with Optimized Graphics for Established Businesses. Copyright
© 2018 - 22 All Rights Reserved