Voiyoo - Sales Letter
My goal was to bring in more content work for my business. This letter was created to send out to local businesses and inspire them to reach out to me for blog article writing and assorted copywriting work.
Reaching out to local businesses with a sales letter is still a fantastic way to contact people and help drum up work and leads.
The copy needed to address the paint points of many small local businesses - the lack of time. It was important to mention this as a way to get into their mindset and build empathy. Who has enough time?
The copy now talks about how writing all the content they need on a regular basis can be daugnting and overwhelming and how allowing and expert to do the work for them they will not only free up time, but invest in a service that will help them bring in more business.
Old school sale page format was implemented into this sales page to add some whimsy. At the same time, this stuff works to draw attention to important areas, ideas and draw the eye around the piece. Often prospects will scan a sales piece - this one lets you. It's eye catching as well as informative and inspiring.