Hello Realtors! I know this has been on your mind, and we are just going to get right into it and chat about... Keywords! Keywords! You might be wondering what the heck they are in the first place and what are you supposed to do with them after you have some. But, I have mentioned them in the past and said I would do a full article about Keywords so you could understand better what they are.
Like I summed up in my article, How to Start Your Blog for Realtors, and the YouTube for Realtors Post, Keywords are the words that relate to your industry. “They are the content words and ideas around your specific industry, niche of that industry and your location.”
WHAT ARE KEYWORDS?
Keywords are what connects you with people searching for what you have to offer! Keywords are what people use when they are searching for stuff...like you...online.
So, when you are searching for, say...a new TV…. what do you type into the search bar at the top? Those are your keywords or long keyword phrases: “Samsung, Flat Screen, TV”. See… easy!
So, now you know what a keyword is (and a long keyword phrase - all of those together).
How do you collect some for yourself? Where do you look to gather up some good keywords for your business? I have broken up the process into stages. From Easy to more Difficult.
Pin the image above to Pinterest for easy reference for later!!
First, to get started, do some brainstorming to get a list of keywords that you just think of based around you, your business, your community and your industry. Sit down and take a minute and write down all the words or phrases you can think of that are tied to your business. For example, I am working with a Realtor from Tampa Florida and a good start for her Brainstorming Session would be Keywords like: Realtor, Real Estate, Tampa, Florida, Homes for Sale, Other Towns in her area like St. Petes, Clearwater, Brandon (consider where your focus is to weed out area towns or suburbs that don’t match for you). Take the time to think of all the words you can related to your business. You should be able to come up with a decent list.
EASY part 2
From here, it’s time to expand on your starter list from step one. And, you can start by going into the URL Search Bar to see what gets searched for. How do you do this? Just like when you search for what new TV to buy from the above example. This time type in “Realtor Tampa Florida”. Now, see what shows up underneath - like a menu of other searches. These are keyword searches that are popular... that other people have looked for. That other people have clicked on. Write all of these down.
You can see an example below:
You might want to skip the “scott kennedy realtor tampa florida”. But, write the other ones down.
EASY part 2 CONTINUED
So, That’s not the only place you want to look.
Think about where else can you search for stuff? These are the other places you will review the keywords - the same as we did in the google search bar.
So, places like: YouTube, Different Search Engines can even give you different search results, Some more examples below:
You might want to stop here. You might have a pretty good list and that might suffice for now. If you want to move forward and do more research, continue down through the remaining article!
So, this step might be more difficult if you aren’t too techy or just can’t sneak in some more time. And, you can certainly be set with the Keyword list you already have with your Brainstorming Session and your Search Engine Research (Two Steps Above).
But, if you want to look more in depth at what you competition is using and what is going on in your industry, you’ll want to explore other Realtor’s Websites. Here are the steps to try this out:
In Firefox you can get there by clicking Tools > Web Developer > Page Source
Now you will see a whole bunch of code in a new window. This is the behind the scenes code that runs this website. Kind of fun just to see this. These are the workings of what makes websites work! Did you ever think you’d ever see this?! Who even knew this existed, right?!
So From here you want to try and find the keywords that this website is using. You’re going to look for these words first:
<META NAME=”DESCRIPTION” CONTENT=”...”>
<META NAME=”KEYWORDS” CONTENT=”...”>
When you locate these, note the Keywords that are in this row of words. Now, on that note, these are the technical instructions to find these Keywords and Phrases. I find, if you just start looking around in the top section of the code, you are going to get a good idea of what their Keywords and Phrases are, without really focusing on Title and Meta Names. I did clip an example for you from Realtor.com’s website for you to see what that looks like. I did squish up the browser page so it made the image smaller:
So, you can see the above, this is a Keyword phrase that Realtor.com uses for their Tampa, Fl site. Now, you can also scroll down through the code page and see a lot of the other text they are including on their page that are in their Keyword List.
Take note of these words and add them to your list. If they don’t really fit into your business feel free to leave them out. For example…. Realtor.com might include a lot of different city names in their list. But, you shouldn’t need to fill in a list with all of those.
“The picture alone, without the written word,
Now, it can get much more Difficult from here.
You can sign up for Google Ads and start using their Ad Keyword Searches to get more detailed into what people are searching for. This type of search can drill down to other keywords that can be more refined for your business and service.
You can visit other Keyword Tools like: The Bing Webmaster Tools, SERPs.com, UberSuggest.
But, I think you’ll be good with the list you’ve come up with from the 2 or 3 easier steps at the beginning for great Real Estate Business Keywords in your market.
And, this is your Keyword List. You can easily start with the first couple of steps and build on it as you have time.
You can easily just toss these words in a nice Spreadsheet for easy reference. Maybe keep them in a list on your phone for easy posting reference, too.
WHAT TO USE KEYWORDS FOR?
And, what do you use these words for anyway? Keywords are the words you will use to structure your marketing content around. These are the words and topics you will write about, post about, include in your marketing promotion.
We will go more into this in the future. Because you went to the trouble of making the list, now you want to use the list!!
AND, IF YOU NEED HELP!
If you are ready to get started but really just don’t have the time, or your ready to get started but can’t figure out this confusing social media messy stuff - reach out to me! I’m super delighted to help you out! I can get your pages started for you and let you run the rest or I can help you from start through engagement!
Please, reach out and say hi!
You can message me on Facebook or I’m around the other Social Media Hangouts, too!
FOLLOW VOIYOO & JENN OUT AND AROUND SOCIAL MEDIA!
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Maybe you think marketing takes too much time? You think - "I'll stick with knocking on doors and calling people I don't know".
Please, reconsider. Social Media can work for you. Social Media Marketing can build relationships that deliver. Social media can spread your message and share your expertise vast and wide. With more than a billion people on Facebook - it's important to go and show off your stuff!
So how do you get started? What is important to your Social Media Marketing Plan? I have a great list for you below with 8 things to do to get your Social Media moving!
So, take a minute and read this over. I have a Social Media Marketing print-out for you at the end so you can refer to it as you go through your week.
Let's get started....
START WITH YOUR BUSINESS KEYWORD LIST
You are going to build your social media based around Real Estate topics in your area and as a guide for your clientele. What do your clientele talk about and what do they ask you questions about?
It's helpful to know what you want to write about in a consistent basis. It's key to have your list narrowed down to your niche so you can target exactly who will be interested in what you have to say.
Stuff like that. You can use these keywords to build your marketing content off of later!
GO WITH YOUR TWO FAVORITE PLATFORMS & MOVE ON!
The best social media platforms for Realtors are:
Remember your blog and email marketing to tie these all together!
Start with Facebook - it’s has the most followers and you are likely to find your clientele socializing on there. Consider boosting your posts or creating ads to really get more traffic!
Pick the next one - if you know how to use one of the social media platforms, start there and build your community. After you’ve engaged on this platform for a while, decide if it’s working out. If not, move on to a different platform and see if it’s the right fit!
On your Social Media Platforms I recommend you socialize, engage, network every day.
EASILY DEVELOP YOUR SOCIAL MEDIA CONTENT CALENDAR
Your social media calendar can help you stay organized and on top of your posting (and sanity). It can really help you pull your content ideas together and act as a checklist to keep you in line with your schedule. Staying consistent is what your clientele wants and expects from a Real Estate expert! Your calendar will help with that!
First, decide how often your going to post.
For blogging, I suggest once a week.
You can use a software app for this too - or maybe you can just start off with Google Calendar.
Plug in all your ideas and plans - add in some reminders, too.
Or I like to use a spreadsheet and keep track of what I talked about or need to write up in the future.
And, you have your first Social Media Marketing Calendar!
From here you can start adjusting and tweaking areas that aren’t working or elaborating on the areas that are.
WRITING POSTS FROM KEYWORDS - DEVELOPING YOUR SOCIAL MEDIA CONTENT
After you have your keywords and calendar set up, I recommend pulling together your Keywords and Phrase List from above and use this list to write from these keyword ideas that you put together. Make sense?
You can create Blog Posts about the topics you come up with around your keywords. You can write about these topics for a month at a time.
You can use these topics as headers for Social Media Platforms like Facebook and Twitter.
Keywords are great to add in to your content. They are really helpful to build your theme, topics and content around. Keyword are useful to avoid the white page stare.... when you don't know what the heck to write - your keywords can give you a boost on starting!
But a little note when you write your blogging content... don't just stuff your posts with the keywords you came up with. It's tacky and unhelpful - Google doesn't like and and neither will your readers.
AHH... THE BEAUTIFUL PHOTOS (and consider video!)
Take a lot of photos! A Lot of times this is what your fans come for. The beautiful Real Estate Photos. Or great photos of your area that you are selling in!
Great photos are the backbone of great posting on Social Media.
Photos draw people in and get more results than posts without photos.
If you don't have a lot of photos to draw from - it will be tougher to post engaging work.
Make sure to tuck them into everything you write about!
Photo Ideas to get your started:
AND REMEMBER THE CALL TO ACTION AT END OF POSTS
What is a "Call to Action"??
Your Call to Action is the part of your content that reminds your clientele what to do after they read what you have to say.
It alerts them to respond through an action:
Generally, it's used at the end - but you can sprinkle it throughout your posts as you see fit. Sometimes you need to try different tactics and see which one your home buyers or sellers will respond to the best.
SCHEDULE YOUR POSTS FOR EASIER LIVING!
You are going to be busy. Heck, you're already busy! And, one reason you don't have posts up already is because.... you need to post them. So, get yourself an app to schedule to your favorite Social Media Platform(s) and stop worrying about it!
The schedulers will post it for you and you can continue doing your other daily duties! While the schedulers won't do the writing for you (you can hire someone... just sayin'), the scheduling apps will log everything you put into them and distribute them to whichever platform you choose and when.
AND LASTLY - REMEMBER TO ENGAGE & FOLLOW UP!
You can’t schedule this. Again, you can hire someone to take care of this for you, but it is best if it comes from you. Maybe you think this is the fun part - this is where you help your new buyers and sellers personally. Here’s where you answer questions and reach out to build a relationship with people that need your services.
You are the Real Estate Agent and they should hear from you in your voice!
Here are 3 suggestions to get you started:
DONE KNOCKING ON DOORS?
Social Media Marketing is an essential part of a good small business marketing plan. Knocking on doors takes time, too. Think of Social Media Marketing like knocking on virtual doors! It’s the modern version of spreading your word and sharing your expertise.
I put this list into a handy little checklist to hang by your desk. Take the time to read it over every day and start with step one tomorrow!
Download your Social Media Checklist for Realtors Below!
FOLLOW ME OUT AND AROUND SOCIAL MEDIA!
You can also follow me on Facebook, Pinterest and Twitter - get more socializing tips and ideas over there!
Hope this was super helpful! Now, make it a good & productive day!
Hi! My name is Jennifer. Thanks for following and reading the Social Media Blog
here at Voiyoo! I'm here to make life easier for Real Estate Professionals - working to guide your online marketing. Together we will direct your message across online platforms like Facebook, Twitter and LinkedIn as well as with a Newsletter, Emails and Blogging.
Check out the website: Voiyoo Social Media Management
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Hi! I'm Jennifer Ressmann with Voiyoo Digital Marketing.
Providing Realtors® business brand awareness and engagement with their Social Media Marketing, and Digital Marketing: Blogging, Newsletters, Email and Content Marketing.
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Voiyoo - Social Media Marketing for Realtors and Agents
Helping Real Estate Professionals with Social Media Management, Blogging and Email Marketing.