A1 Motor Oil - Email Sequence Spec
What most people and businesses want - more leads, more sales, more relationship and brand building.
We wanted to create a beginner series of emails to connect with people that are new sign ups.
We wanted to make a big impact and make the sign up high value. We wanted to create something that connected with the market in a way they would respond best.
Who doesn't love a discount, success stories and info we want to share that will bring you good results.
Over a period of a few weeks the subscriber is given:
• A discount coupon
• Success store and the option to view more
• A place to compare oils that will give them compatible options for their particular vehicle.
• A direct link to the other promos and give aways A1 does throughout the year.
These are all high value emails right off the starting line.
From here, it can be a series that shares more content from the website, events and more special offers. This is an exciting group to market for!