A1 Motor Oil - Email Sequence Spec
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The Challenge
What most people and businesses want - more leads, more sales, more relationship and brand building.
The Solution
We wanted to create a beginner series of emails to connect with people that are new sign ups.
We wanted to make a big impact and make the sign up high value. We wanted to create something that connected with the market in a way they would respond best. Who doesn't love a discount, success stories and info we want to share that will bring you good results. Over a period of a few weeks the subscriber is given: • A discount coupon • Success store and the option to view more • A place to compare oils that will give them compatible options for their particular vehicle. • A direct link to the other promos and give aways A1 does throughout the year. These are all high value emails right off the starting line. From here, it can be a series that shares more content from the website, events and more special offers. This is an exciting group to market for! |
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