Some people think email marketing is outdated and doesn’t work anymore. But, it’s a marketing tactic that’s still vital and helpful for many businesses.
This is one of my favorite stats from HubSpot, “More than 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks as other email types.”
That’s good to know, huh? A pretty powerful stat!
How To Create An Effective Email Marketing Campaign
Most businesses can benefit from email marketing. From hardware stores, to car washes to plumbers. Keeping in touch with prospects and customers can continue to expand your brand, bring in more leads and make more sales.
And, it's not too complicated. It does take time and some know how, but having a plan and schedule can help keep your email marketing campaign on track. Narrowing down some details and using good writing can help bring home an effective email campaign for your business.
Email marketing is great for businesses big and small for many reasons. Whether you are looking for ways to work your marketing on a budget or increase your brand awareness, email can fill this position….and offer so much more.
Why Is Email Marketing Important For Business?
Building your business and brand awareness has changed over the years. It's time to take a grab at the new stuff that is out there to marketing your brand with. You are doing the social media marketing, you've done some cold calls, and started working in networking to your marketing strategy.
Now it's time to explore the next great thing for your business. Marketing is great for so many reasons. One of the biggest is because it gets your name out there and makes you familiar to your market. Now you can take the opportunity to speak directly to them on your terms.
Are you starting to market on social media? Or are you beginning to expand your presence online and wonder about all the numbers and analytics? Analytics and metrics are going to be a little different for everyone and every business and on every different platform. Let’s talk about what is the importance of social media analytics for business.
Importance Of Social Media Analytics For Business
First of all, like I said, the numbers are going to be a little different for each platform. Some platforms suppress your posts and some do not. At the same time, social media platforms promote posts for a number of reasons as well.
First, I think it’s important to define “What is content marketing in the first place?” Content marketing is something businesses large and small can use to get the word out about their business. Content is what they use in order to talk about their business.
Marketing content can come in many forms. Here are a few that small and large businesses alike can use:
Is Content Marketing Hard?
It really depends on the person or business. It comes down to what you are comfortable doing and what skills you have to create content.
As a content creator, I enjoy creating content. I like writing as well as making videos. I am skilled in these areas. My skills also lie in the end production portion of content creation.
Procrastination is a funny thing huh? Some people think it’s to help you avoid pain or unpleasantness. It certainly can help you avoid something you don’t enjoy. And, I think I procrastinate with stuff I don’t wanna do more than stuff I do want to do….of course. But, you have to think of the reward first instead of the effort you need to put in before you get the reward. Cuz, you’ll never get rewarded without that effort (probably). It’s helpful to have ways to stop procrastination and increase productivity.
Ways To Stop Procrastination And Increase Productivity
One of the best ways I find that helps avoid and stop procrastinating is setting a time. Make the time you do something the same every day or every time.
I work for myself so it’s my job to get to it. Many people think working for yourself means you just work when you wanna. That is so far from the truth… if you want to be successful.
So, honestly, it’s like a 9–5 for me with flexibility. I get up at the same time every day, do my morning routine the same every day and get to my office pretty much the same every day.
This is a huge way to tackle and avoid procrastination altogether.
The best ways to get more clients for your business are going to be different for almost everyone. There are a lot of different types of businesses out there and depending on how you can reach your clientele or prospects will help assist you in the first step to getting more clients. It's going to be different for many businesses regarding what is the best online way to get more clients for your business.
What Is The Best Online Way To Get More Clients For Your Business?
Marketing is the best way to attract people to your business. Once you have attracted them you need to convert them to leads. And, from there you can turn them into clients.
This is called lead generation and it can also take on many forms. The process can also involve many different team members to make the process complete.
Types Of Marketing
I have talked a lot about different ways to market your business. Often you will want to combine a variety of different ways into your online marketing. Here’s a quick list:
Getting traffic to your website is a considerable concern for most businesses large and small. Increasing this traffic will help build your brand and can increase sales for sure. Driving traffic to your business, content, or your website for free is an option for everyone that will put in the time and effort. There are so many free ways to explore in order to send people to your website as we talk about how to drive traffic to your website.
Content writing for your business is super important. Marketing content for a business isn’t exactly a new thing. In the past, people would use sales letters, advertisements, articles in print formats, flyers and postcards to promote their business.
My 2nd successful business was built with one flyer that I took door to door around my neighborhood. My Dad’s business was built with mailed postcards every month.
Content writing and creation is the backbone of business marketing. Sharing your message, your benefits, and features with your community is essential to not only building a successful business but helping your community with its needs as well.
How will people know you are even out there if you don’t reach out to them? And, when you reach out you will probably do it with a written piece of content. (maybe followed by calling or stopping by)
Business tools used to be actual physical products like pens, paper, books, wrenches, screwdrivers, saws, typewriters, etc. As we moved into more computer usage many digital and virtual software platforms were also called tools. I thought you might like to see my essential tools for online business.
Overall marketing your business is basically promoting your business to the right people on a regular business. How do you do that? How do I market my business effectively?
Content Creation and Business Writing Specialist
I'm Jennifer Ressmann
You've been thinking about how to get more exposure for your business! Now we can make that happen.
My job is helping you... with your business marketing & brand awareness. People are looking Online for you and your expertise. Make sure you're out there and you look good!
I work providing relief for you and your business by creating content
for your blog and marketing or lead funnels.
Let's make sure you're out there and getting noticed! 😀👍
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