Last time we talked about some budget tools for your business office. I showed off some of the goodies I like to use. Check it out here.
This time we are going to talk about your marketing strategy and what I did to plan mine out.
Do you have a marketing strategy for your Home Services business, yet? And, what does that really even mean, anyway? When I was just starting out and taking my social media management program, I had no idea how to come up with a strategy. Or how I would pull it off once I managed to pull one together. (I really didn’t even know what strategy meant for marketing!)
After more studying, trial and error and really just learning the platforms the best I could, I began to naturally develop a strategy by combining what I had learned and what I had tried. What I liked and what I found effective. And, this is how you can develop a marketing strategy for your business as well!
Ha! Who is that appearing in a purple wig and tie??
TOOL # 1 MY PHONE(S)
I used to use a tiny inexpensive Samsung phone when I first got started. It was what I have and really small compared to what I have now. I think I shocked the TMoblie guy that I could even use that little phone for what I do for a living! Ha!!
Since then I have updated, but I stayed on a budget. I saw no reason to spend more than I needed.
2 or 3 years from now ya gotta do it all over again anyway! Ha!!
I invested in a LG Stylo. And it’s awesome. Especially for being in the lower price point. It has a big screen, runs fast and even has a built in stylus. It takes good video and photos. Fantastic! I hope they continue to make this series… I've been very happy.
I also keep my old phone and my husbands old phone around to use as a camera, take videos etc. It’s nice to just have them laying around and ready to go!
SERVICE #1 - YOUR PLANNING AND STRATEGY
Planning is what changed it all for me. Planning is actually quite exciting. Because this is what can be the pivoting point for your business, for your marketing, for your... whatever. When you take the time to sit down and plan out all the areas of your business, all the areas of your marketing, all the areas of your day... oh, you really start to run your own show. This is when the show stops running you! This is when your day stops going haywire. This is when you get a grip and you get a handle on running your business. Exciting!
5 STEPS - HOW AND WHAT TO PLAN WHEN IT COMES TO YOUR MARKETING
Have you been planning your marketing in large batches or just scrambling at every last minute to get whatever you can out there?! Well, stop that. Make a plan and get past the scramble.
# 1 - WHY PLAN
Number one, why you should plan your content and social media marketing? Because if you don’t your marketing has the tendency to get messy. It’s not only messy, but it tends to be inconsistent, hard to keep up with and unintentional. Which is the real reason you are marketing in the first place. To have an intention with your marketing activities. To have intention with your business actions. We are here to serve!
Hello Realtors! I know this has been on your mind, and we are just going to get right into it and chat about... Keywords! Keywords! You might be wondering what the heck they are in the first place and what are you supposed to do with them after you have some. But, I have mentioned them in the past and said I would do a full article about Keywords so you could understand better what they are.
Like I summed up in my article, How to Start Your Blog for Realtors, and the YouTube for Realtors Post, Keywords are the words that relate to your industry. “They are the content words and ideas around your specific industry, niche of that industry and your location.”
PLANNING YOUR GOALS AND TASKS
First, we need to talk about your small business task planning when we talk about Marketing Time Management. Making a plan or many plans, is vital to keeping your business moving towards your goals. Because your goals are the aim! So, set aside some time each week to write out your Marketing Plans. You are going to need to have plans for your:
Hello Realtors! This week let’s talk about YouTube for your Online Marketing and how awesome it is for getting leads and building engagement.
You know Youtube already, but do you have a channel of your own!? Now is the time, because this is easy peasy. Ok, it does take your time and energy, but you don’t need to be perfect, you don’t need to be super formal… nobody wants that anyway. They are going to be looking online for real people to use for their Realtor! They are looking for someone with great knowledge about the Real Estate Market in the area they want to buy in. (or sell in!)
Hello again Realtors! Hope you are having a great and productive day!
Today we should chat about Pinterest! Maybe it’s on your mind lately? Or maybe you didn’t even give it a look for Real Estate…. it’s just recipes and how to’s on that platform!
Pinterest is flurry of all sorts of businesses and entrepreneurs with a lot to offer. You can of course look for the next cake to make for your dog, or how to bead your entire wedding dress by yourself. But, you can also find a lot of great business and marketing tips and information.
So, after you have taken 20 minutes to get lost in your the Pinterest Feed and ooooed and ahhed over those awesome beach pictures - do some searching to see what other businessy type information you can find. What have you been meaning to learn? What have you been stuck on and need help with? You’ll find a lot of great places to find info on running your small business, how to market your business, what to wear and what to bring for lunch!
FACEBOOK FOR REALTORS® AND REAL ESTATE AGENTS
Today, let’s chat about Facebook. And, Facebook as a business and social media marketing tool specifically for you and your niche in The Real Estate Community.
Facebook is still a good idea for your online social media marketing efforts. And, we are going to talk all about a number of reasons it is still a good idea to be on Facebook as a Real Estate Agent in 2018.
**If you read my last article about building your Social Media Marketing Plan - this article about Instagram How To For Realtors® can follow as one of your favorite platforms to social on. It’s a good place to start as a Real Estate Professional or to include in your already active daily social media marketing regimen.**
So, you’re considering creating a presence on Instagram for your Real Estate business. Or maybe you’re wondering if it’s necessary for a Realtor®to be on this platform. Or if Instagram is even something helpful to your marketing? Maybe you have a an Instagram page already but it’s not built up to be of much use for your business marketing. You’ve come to the right place to explore this option and make your Instagram Page come to life!!
Online Digital &
Social Media Marketing
I'm Jennifer Ressmann
with Voiyoo Marketing.
You've been thinking about how to get more exposure for your business! Now we can make that happen.
My job is helping you... The Home Service Professional with your business marketing & brand awareness. People are looking for Plumbers, Carpenters, Electricians, HVAC Techs, House Painters and Cleaners Online & On Social Media. Make sure you're out there!
Content Creation and Social Media Marketing:
I work providing relief for you and your business by creating content
for your blog and
social media: Blog,
Facebook, Instagram, Blogging, Newsletters, Consulting and Instruction.
Let's make sure you're out there and getting noticed! 😀👍
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