PLANNING YOUR GOALS AND TASKS
First, we need to talk about your small business task planning when we talk about Marketing Time Management. Making a plan or many plans, is vital to keeping your business moving towards your goals. Because your goals are the aim! So, set aside some time each week to write out your Marketing Plans. You are going to need to have plans for your:
HOW TO MAKE THE TIME So, how in the world do you do that? You’re already busy as...you know what. When are you going to have the chance to fit in the Marketing!? I recently listened to a quick video from Chris Ducker, the online time management and business guru. He said something I found profound: “In order to say yes to something, you have to say no to something else.” This is huge!! I mean… take a minute and think about that. Cuz, I’d really like to say no to the junk I don’t want to do any more and yes just to the stuff I want to spend my time doing! Don’t you?! And, while that probably isn’t always possible, or maybe your results don’t always line up with your plans, you need to think about what matters to your business and what can bring you results. Review what you have on your Marketing To Do List and start scheduling it out so it becomes routine and it becomes a habit and it stays important. Because Marketing can get you leads, and what else do you want?! The leads, the leads! Back to your planning. Above are 4-5 main areas to keep on your calendar, scheduled and committed to. Staying consistent and routine will get you results. Only showing up when you feel like it will get you... blah! “In order to say yes to something,
SCHEDULING BRINGS YOU RESULTS
Let’s relate planning your Marketing Duties to something else in your life like planning your meals or exercising. Both are probably something you do everyday. Ok, eating probably is. And, you probably don’t have pizza or cereal every meal. Maybe you even plan your meals for the week? And, you always need to do these things… especially eat. And, you do it at the same time every day. And, this is the same way you can work in your marketing. You can do it at the same time everyday, until you make it a habit. Again you need to be religious about your schedule and make sure to adhere to it and then it will come more natural. And, you will always do such and such at 1pm after lunch and that time is scheduled in your calendar. Make sure you take the time then to schedule your marketing and keep that timed appointment with yourself... because it’s important. Maybe you need to make it something more fun so it has more incentive. Try bringing in a little reward to keep your plans top and center. For example, decide, this is when I get to have my fun latte or other favorite snack and sit down for an hour or two every afternoon and engage with some social media folks, build content and do some Marketing Scheduling. Or, maybe the treat is afterwards. Treats can help you create a feeling of fun and specialness while you tackle a project you may not really want to do much of. 
Pin the image above to Pinterest for easy reference for later!!
MAKING SCHEDULE ADJUSTMENTS
So, this is your basic to do system. You made your plan…. you made your list, you put that list on your calendar, you showed up for those appointments and through this you moved forward with your goals and plans. After you have a basic habitual plan down pat and have been working with it for a while…. Now you can mess with it and monkey it all up. You know it needs to be accomplished and it “nags” at you every day from your calendar. But, maybe it HAS to be moved for another important doctor appointment or your son’s afternoon meet up with the teacher’s meeting that you absolutely can not miss. You’ve already ingrained in your mind that your marketing is important and it brings in your leads, but you’re now able to tweak your calendar and understand it won’t get lost behind. It’s forefront in your mind. So, make an adjustment to your calendar, but continue to keep your marketing in an important slot. When you make adjustments you might need to do your Marketing when you are out and about. Don’t just use the time standing in line to shop and review the latest celebrity news. Take this “down time” as a spot on your schedule so you can sneak in some marketing and not fall behind when you are at other appointments during your scheduled marketing time slot. Here are a few tips to do your Social Media Marketing on the run: Stick to a stricter time allotment. For example, now you need to leave your computer and go stand in line at the school or wait in the doctor’s office…. This is a perfect time to check on your feeds and comments for any engagement you received. The next place time you have a break in your day you can do a handful of comments or questions to engage with some of your followers and people you follow. I know people are going to think you’re glued to that little machine, but they aren’t working for themselves and they can just stick it. You’re building relationships and leads people! So, yes, you will need to juggle a little to get it all done in a day. But, the beauty is, now you can. Now you can have more freedom because of the plan and schedule you laid out. You can sneak it all in when you need to adjust that schedule to fit in those thing that are also important during the work week! You just can’t build a successful business without good plans in place and without a good execution system guiding you. TIME MANAGEMENT TIPS TO KEEP YOU ON TRACK And a few random time management tips to make your Plan Work: 1. If you aren’t using a timer to keep you on track… start today! I actually use a time at my desk and a group of timers on my phone. Acting like a bit of an assistant…. “Next Task! Next Task!” 2. Back to the phone and apps… use it. Use them. They can be helpful to help make your life easier! One app, not work related, but that I love is “Our Groceries” app. It’s awesome. You can create different shopping lists, so you can keep track of what you need at different stores right at your fingertips! You can keep some recipes in a nice list so you can access them on the fly. And, it stores your last grocery items so you can quickly add them to a new list. No more lists forgotten on the kitchen counter, no question as to what that recipe needed? It’s something I organize closely so that this part of my life is much easier. 4. You might also like a time tracker app and sort out the way you actually spend your time so you can budget your schedule a bit better. 5. Maybe you are ready to farm stuff out. And, it doesn’t have to be work related. Maybe just have someone come by and help with your yard work or your window washing, in order to free up some more of your time. I have friends that are enjoying the meal in a box products a couple times a week to make their life easier! 6. Consider Block Scheduling. Sections of your calendar where you do certain types of things. Marketing between 9 and 11 am every day. And, then you use your timer to work out the tasks you have on your list and keep on your list to get as much done as you can in your time allotment. When you build your plan and your system you a signaling to the universe that you are serious and this is real. Writing your tasks into a calendar guides this business and keeps it moving forward! Congratulations! This is a big step to bringing your Real Estate business results! AND, WHEN YOU ARE READY! If you are ready to get started but really just don’t have the time, or your ready to get started but can’t figure out this confusing social media messy stuff - reach out to me! I’m super delighted to help you out! I can get your pages started for you and let you run the rest or I can help you from start through engagement! Please, reach out and say hi! You can message me on Facebook or I’m around the other Social Media Hangouts, too! FOLLOW VOIYOO & JENN OUT AND AROUND SOCIAL MEDIA! Facebook • Twitter • Instagram • LinkedIn • AboutMe • YouTube • Pinterest
Hello Realtors! This week let’s talk about YouTube for your Online Marketing and how awesome it is for getting leads and building engagement. You know Youtube already, but do you have a channel of your own!? Now is the time, because this is easy peasy. Ok, it does take your time and energy, but you don’t need to be perfect, you don’t need to be super formal… nobody wants that anyway. They are going to be looking online for real people to use for their Realtor! They are looking for someone with great knowledge about the Real Estate Market in the area they want to buy in. (or sell in!) WHY YOUTUBE? YouTube is the 2nd largest Search Engine online. People are going to be looking for people like you - Realtors! From your awesome videos, they will see who you are, get to know your style and understand your knowledge and expertise long before they meet you in person. From here they will know you already before calling you, before meeting you face to face… because you did your introduction and promotion of you on YouTube! Ta Daahh!! Once they reach out to you, you can find out how they found you. You might be surprised… “I saw you on YouTube!” Make sure you ask them: 1. Where did you hear about me? 2. Who else are you considering? Then you can get the processes moving and meet up to start showing them some houses! (or start up their listing!) THIS IS VLOGGING WITH KEYWORDS IN MIND With your keywords in hand, do a little research as to what people are interested in. And, this is what you’re going to talk about! Remember the keywords we talked about in previous videos? Maybe I need to do some more on keywords?! This is the stuff you need to be talking about. This is the stuff your clientele is searching for on google and on youtube… this is the stuff! Start your keyword list and refer to it as you create your video library! Or how about those client questions we’ve talked about before? Remember those questions everyone asks you when you’re first chatting on the phone? Or doing a showing? A walk through? An open house? A closing?! Make a big list of these questions and start answering them… in a video! MAKE YOUR VIDEO SHORT 5 minutes? Youtube likes videos to be the longer the better. However, 5 minutes could be long enough for everyone’s attention span. My videos are usually about 5 - 15 minutes and my blog posts that go with it are also meaty. Because you, my clientele, wants to know lots of stuff! But, it's a great place to share smaller tid bits and tips! Practice and experience will give you a good idea how long to keep your video! (but, start with what you're comfortable) Make sure to relax and have some fun… a little entertaining if you can? This isn’t a Presidential speech… this is a helpful video about what you have to offer your home buying community! This is a video about your community. Relax and enjoy the process. Start your Video by Introducing yourself, asking everyone to subscribe to your channel, and like your video if they enjoy the content. Use some note cards with some bullet points or a summary on it to refer to as you shoot your video. CTA You know what a CTA is...include it!! Home buyers and sellers are going to love what you have to talk about… and they are going to want to do stuff after they hear what you have to say. Tell ‘em what you want ‘em to do… call, email, text, read more here… Or maybe you have some Lead Magnets you’d like them to download or sign up for? Give them the Call to Action so there is a follow through!  Pin the image above to Pinterest for easy reference for later!! SCHEDULE THIS STUFF! This is your job, make a point of putting it on the calendar. Remember how important this stuff is! You’ll want to stay on a consistent schedule for a number of reasons: 1. You will look professional if you work and show up in an organized and regular time period. (plus you’ll get stuff done.) 2. It will help you stick with it and produce more 3. It will make YouTube happy as well and you will get more views if you are showing up a lot. Give it some time. Follow a consistent plan with your video postings and consistent marketing timeline and you should be able to get some contacts and leads right from your YouTube Channel. Remember, Social Media and Digital Online Marketing is like gardening. You need to nurture it and love it consistently. Give it a number of consistent months of you working it for it to start working for you. LET'S TALK ABOUT SOME EQUIPMENT Let’s talk a little about Supplies & Equipment for filming your videos and some of the items I use. Thankfully, it doesn’t need to be over the top as far as expensive or quantity. You just need a few items to create a fine little system. Because if you’re filming somewhere with nice lighting already… that’s half the battle - we want to see ya! A few inexpensive things you can invest in: • A Lapel Mic - this can really help provide better sound for your Video Recordings • Maybe a small Tripod for your phone or tablet • Maybe an attachment for that Tripod if it doesn’t already come with one to hold your phone or tablet? • Lighting Options: Natural light. Or add a little selfie light and a light on a stand and that could tide you over for a while (or forever!) • Your Computer or Device - Tablet or Phone or a DSLR with Video capabilities Really, this equipment stuff doesn’t need to be extreme video techy stuff for YouTube Videos. Just order a few things on Amazon or Best Buy and you’ve got yourself a kit! AFTER THE VIDEO... COMES THE EDITING Learn how to do the editing you need to do and you can cut out those pesky look arounds, doorbell rings or dog barking and make a professional and nicely put together video! I use the easy software that came with my Mac Computer - iMovie. It’s easy easy. What are you using? Let us know below with any questions you have and I can chime in with any answers I might have about it! Make up some graphics and YouTube thumbnails in your design program to use at the beginning and end of your videos. Reuse these graphics thoughout your video collect to make them look cohesive and tie them together as your brand!! Yippy! So, YouTube is a huge search engine. So make sure you are also optimizing your channel, video and posts because people are going to search with the keywords they have in mind to research. SEO is big on YouTube, so fill out the Video, Channel & Bio areas in full! Include the keywords we have been talking about, in a strategic fashion. And, get more views with YouTube Tagging. It’s the section right in the editor under the description to tuck in short word tags in relation to what you are talking about. SOME LAST THOUGHTS While we talked about videos under 15 minutes long, YouTube will reward you if you can get people to stay on the platform for as long a period as possible. Even if they watch someone else after you. YouTube doesn’t want the people to wander off! :) Consider including bloopers or something fun at the end of your video to get people to watch to the end of your video. Also, as you move forward, consider YouTube ads if you think you aren’t getting enough exposure. It can be a bit complicated, so review your options thoroughly before jumping in. YouTube also allows for 360 Degree Videos. Perfect for your home showings! Maybe you’re phone is already equipped to create these!? When you're grabbing your phone today, make it a point to get in some video time! Build on that beginning and sneak in a little every day until you have it as a habit! YouTube video can be a big boon (blessing, godsend, windfall) to your Real Estate Marketing! SOME HELPFUL LINKS: Ring Lights on Amazon: https://www.amazon.com/s/ref=nb_sb_noss_1?url=search-alias%3Daps&field-keywords=ring+lights+for+phone&rh=i%3Aaps%2Ck%3Aring+lights+for+phone Small Tripods on Amazon: https://www.amazon.com/s/ref=nb_sb_noss_1?url=search-alias%3Daps&field-keywords=small+tripod AND, WHEN YOU ARE READY! If you are ready to get started but really just don’t have the time, or your ready to get started but can’t figure out this confusing social media messy stuff - reach out to me! I’m super delighted to help you out! I can get your pages started for you and let you run the rest or I can help you from start through engagement! Please, reach out and say hi! You can message me on Facebook or I’m around the other Social Media Hangouts, too! FOLLOW VOIYOO & JENN OUT AND AROUND SOCIAL MEDIA! Facebook: https://www.facebook.com/VoiyooSocialMedia/ Twitter: https://twitter.com/jennvoiyoo Instagram: https://www.instagram.com/voiyoojennifer/ LinkedIn: https://www.linkedin.com/in/voiyoosocialmediamanagement/ Google+: https://plus.google.com/u/0/108816502720864408873 AboutMe: https://about.me/VoiyooJenn/
Hello again Realtors! Hope you are having a great and productive day! Today we should chat about Pinterest! Maybe it’s on your mind lately? Or maybe you didn’t even give it a look for Real Estate…. it’s just recipes and how to’s on that platform! Pinterest is flurry of all sorts of businesses and entrepreneurs with a lot to offer. You can of course look for the next cake to make for your dog, or how to bead your entire wedding dress by yourself. But, you can also find a lot of great business and marketing tips and information. So, after you have taken 20 minutes to get lost in your the Pinterest Feed and ooooed and ahhed over those awesome beach pictures - do some searching to see what other businessy type information you can find. What have you been meaning to learn? What have you been stuck on and need help with? You’ll find a lot of great places to find info on running your small business, how to market your business, what to wear and what to bring for lunch! After that - search for Real Estate Business type ideas: marketing, what to do for an open house, what to bring on your neighborhood walks. Then search for your hometown and community. See…. lots of cool and interesting stuff awaits! WHY SHOULD REALTORS BE ON PINTEREST? There are some great reasons you as a Realtor or Agent should be on Pinterest for your business. And, here’s a list of them... 1. It can help boost your SEO. Yep! More online activity can help your Google position. And, everyone is looking for more of that! On top of external SEO considerations, with the Pinterest SEO abilities that the app also offers, if done well, you and your pins will be searchable for many months! Fantastic! 2. People are on Pinterest. So, the people are hanging out there. There are about 200 million people active on Pinterest. 70 million of those people are just in the US. They are on the site often and looking for lots of different types of thing. While that’s a lot of people, when the right people find you, it’s worth all your efforts! Having your own Pinterest Page with what you have to offer and share is important. Some examples of what to share: include tips for people buying their first home, or next home. Or behind the scenes and how you spend your day helping your clients other than just putting up a listing. Now, I do absolutely think you should include your listings as well - this will give the potential clients an idea of what you have done in the past and might grab someone’s attention on what you are showing now. Your page can be a very nice promotion of you and your work…. And again, remember…. It’s what you have to offer them! 3. Being on Pinterest will bring more awareness of who you are as a brand and help establish you more as a expert in your field and community. You can be active on this platform, too, and make a name for yourself. 4. Show off your community and maybe your Brokerage. Pinterest is a great place to showcase all those great local area photos in a nice group. People come looking for info on their neighborhoods and surroundings all the time. It can be a great place to search for your the new neighborhood you want to move into as well! If you provide that for them…. They will take note! NOW, WHAT DOES PINTEREST DO FOR A REAL ESTATE AGENT So, as a Realtor or Agent, I’m not sure this is such a fantastic place to advertise your current listings for great exposure on a short time span. There, I said it. What I mean by that is - Pinterest isn’t a big collection of houses for sale. There are probably better places for home buyers to go and look. I tend to think of Pinterest as a place for ideas of what to do after you buy the house, or information on how to buy the house, or who is in that community to buy the house from, or the communities I want to move in to. Now, I could be wrong, but go and look around for yourself. Pinterest shows off the Real Estate industry and actual Realtors really well, but houses for sale seem to get a little lost. Sad? Eh, who knows… there are other places for people to actually look for houses actively. What you want to show off here on Pinterest is you and what you can do for the home owners. Remember that, what can you do for them based around buying and selling a home. On that note… let’s get started showing your community what you can do for them!  Pin the image above to Pinterest for easy reference for later!! GET STARTED ON PINTEREST! So, what do you need to do to get started? Of course it’s easy to signup!! Then, yes it can get a little more complicated. Because you want to have a strategy and not get too lost, and outta breath after wandering around looking at more of that stuff we talked about earlier. You need to make a plan and work the plan. You will need to track what you did in some form or fashion and review it on a regular basis - so you can see what worked for you and what you need to stop doing or change. Yep, no one said this being in biz for yourself was easy. Why didn’t they talk about that part?! SIGNED UP! Now, you’re signed up for your account... again with this platform, make it a Pinterest biz account. You’ll be able to track your stats with this type of account. Start with your Pinterest About Section and your Profile. Make sure to fill these areas out fully. This helps with your SEO and it’s just good business sense. Connect up all your social networks and address the security and other settings that are there at this time. It’s much smaller than some other social media platforms. You should be able to do it rather quickly. From here you are going to want to start up some of your own Pinterest Boards to feature a number of great images and concepts. The Boards are the sections where you pin information to for later and so other people can see it all in one spot. It can be pretty helpful. SOME IDEAS FOR YOUR PINTEREST BOARDS COULD BE:
The names should be short and to the point. Not fluffy and cutsie, but topics people would actually type in and look for help with. And, the above list is a small group of what you could pin. I recommend you create many many boards to supply your page. THE PINNING! From here you want to start pinning (saving) some great pins of other peoples boards from Pinterest and from blogs you read. Pinning them to the appropriate board. And, make sure to pin your own stuff, of course! Post about 80% of your own stuff and 20% from others. When you write a blog post make sure to include an image in your post that can be pinned from your readers. Pining from your blog is an important way to get your message out! ENGAGING WITH PINNERS Engage with people in your Real Estate community and other types of home related communities. Connect and comment like you do on other social media platforms. Think of it as networking and mingling. Your just touching base with other people… chatting it up. You never know who is looking for a home…. could be anybody right?! You’ll want to build on your boards and connections as time moves forward. But, don’t just build it and forget it. Schedule it when you do other types of marketing and make it a routine. Again, it’s going to take some doing to get everything set up and turned into a habit. (remember your timer) But, once you are up and running, you can spend your time just maintaining it… and having some Pinterest fun! CREATING PINABLE IMAGES When you post on your blog, make sure to include a Pinable image in each post so your readers have something to share to their Pinterest feed. A relatively easy program to build your pin in is something like Canva. It offers an easy template just for Pinterest. Make the images nice and easy to read. Make sure they tie in with your theme colors and styles, but try to make them bold so they stand out in the busy Pinterest feed. Look around your current feed and see what stands out to you… bright colors? What types of images draw you in? "When you post on your blog, make sure to include a YOUR PINTEREST SEO - HOW ARE PEOPLE GOING TO FIND YOUR PINS!? You are probably familiar with SEO for google and other search engines. But, Pinterest is really it’s own search engine, too. And, thusly it uses SEO and keyword searching to catalog pins. So, when you do a search for Pecan Pie, if a bunch of people have posted pics without including good text along with it, you might not ever get to see it. So, remember to include the keywords we have talked about a number of times already, in your image tags and in your pin itself. Instead of your Logo, include your website address and everyone can locate you from that, too! YOUR PINTEREST While I mentioned above, that Pinterest might not be the greatest place to show off current listings, if you’re looking to gain authority in your market, build community and brand recognition, then Pinterest is a sure bet to include in your marketing plan. NEED SOME EXAMPLES? There are many great Realtors and Agents on Pinterest showing off their stuff! Here are a few samples of some that I find have exceptional boards and layouts: You can also search for other Realtors and see what comes up. Vary it and check out Realtors and Agents in certain cities to get an idea of what other locations are up to. YOU CAN DO THIS! You are smart enough to do this. You probably just don’t have the time or think it’s mind numbingly boring. Just like you don’t have the time or interest to clean your own house or install your own…... Just like you do with traditional marketing, it’s certainly ok to hire someone to help you with your digital marketing. I think most successful people have a team behind them. You can do it! AND, WHEN YOU ARE READY! If you are ready to get started but really just don’t have the time, or your ready to get started but can’t figure out this confusing social media messy stuff - reach out to me! I’m super delighted to help you out! I can get your pages started for you and let you run the rest or I can help you from start through engagement! Please, reach out and say hi! You can message me on Facebook or I’m around the other Social Media Hangouts, too! FOLLOW VOIYOO & JENN OUT AND AROUND SOCIAL MEDIA! Please, reach out and say hi! You can message me on Facebook or I’m around the other Social Media Hangouts, too! Facebook: https://www.facebook.com/VoiyooSocialMedia/ Twitter: https://twitter.com/jennvoiyoo Instagram: https://www.instagram.com/voiyoojennifer/ LinkedIn: https://www.linkedin.com/in/voiyoosocialmediamanagement/ Google+: https://plus.google.com/u/0/108816502720864408873 AboutMe: https://about.me/VoiyooJenn/
FACEBOOK FOR REALTORS® AND REAL ESTATE AGENTS Howdy Realtors®! Today, let’s chat about Facebook. And, Facebook as a business and social media marketing tool specifically for you and your niche in The Real Estate Community. Facebook is still a good idea for your online social media marketing efforts. And, we are going to talk all about a number of reasons it is still a good idea to be on Facebook as a Real Estate Agent in 2018. GET STARTED RIGHT AWAY I am guessing you probably have a personal Facebook Page already and are familiar with some of the details that go into that end of Facebooking. Yes? If not, I recommend you start there and get yourself going in that direction first. Get a feel for how this social media platform works. There are a ton of YouTube videos to get you started setting up your pages easily. I have a list at the end of this article to take a look at. So, again, you will need a Facebook Personal Page to start and are able to set up a Business Page after that.... you can't do it the other way around. And, you can't just set up a Business Page alone.  Pin the image above to Pinterest for easy reference for later!! ONWARD WITH YOUR REALTOR® PRESENCE ON FACEBOOK! There are a number Facebook topics/sections to think about when you want to have a social media presence on Facebook:
We are going to discuss the first 4 topics above today. We will leave Facebook Advertising and Live Video to another time - they can be a bit of a project on their own so we don’t want to overwhelm you right now. Just focus on getting your Personal Page and your Business Page filled out and moving forward with those for now. NOW, A NOTE ABOUT THAT BUSINESS PAGE Before you do get started review this important list regarding your social media marketing rules: 1. You need to make sure to confirm your Real Estate rules and regulations/compliance in regards to what you are allowed to put on online and on social media. 2. Also, make note of what Facebook requires - you could run your business from your Personal Page for a while, and some Real Estate Agents do this, but Facebook doesn’t like it. It prefers you keep business posting to your Business Page - so, if you do business from your Personal Page they could close you down if they feel it goes outside their rules. 3. Because Facebook does not want you to post business related stuff from a Personal Page - you need to get a Business Page to post business related stuff. YEP! As I mentioned, So, start off right and create a Business Page. And, now that Facebook is more of a paying type social media platform in regards to advertising - you can run ads off of your Business Page, which you can not do from your Personal Page. Ok, now that we got that out of the way let’s move on and talk about developing your Facebook Marketing. FIRST, LET’S TALK ABOUT YOUR COMMUNITY You want to build a community and build engagement with people that are interested in the area you work in. For example: Maybe your niche is Mountain Homes or Second Homes or Beach Homes? Or you live in a certain neighborhood or community that has a Facebook following. This is an example of the types of Facebookers that you want to mingle with, engage with, build relationships with. People that are looking to buy or sell a home in your area of expertise or community. Why it’s important to have a presence on Facebook. When you maintain a presence it shows that you are:
AND, FACEBOOK GROUPS AS PART OF YOUR MARKETING! So, while FB Groups are just fun - they can also be helpful for business purposes. If you aren’t yet familiar with Facebook groups - there are groups for just about everything - just to name a handful of topics:
I belong to a ton of them as well. Just to name few: Real Estate Related, Facebook Marketing Groups, Social Media Groups, and Groups about my Community. They can be really helpful and fun. There are a couple of rules with Groups, you can’t usually advertise unless it’s allowed by the administrator. And, you can only belong from a Personal Page - them is the rules. You can still get a lot of business benefits from your Group Involvement: Be active in the Groups you’ve chosen - maybe choose a handful of Groups and stay consistent in those. Or chose a few Groups to interact with everyday and go through those and engage with members. Of course, you can always bounce around to whichever Groups you like best. Some suggestions for Chatting it up in those Groups:
As you can see Groups alone are pretty exciting! No where else can you get those! REACHING YOU ON FACEBOOK - CLIENT MESSAGES After making contact and engaging with the public - people can reach out to you easily with the message feature right in Facebook. So, they see your info or your ad - and they can quickly contact you. (and you can quickly respond with some good engagement!)  STRATEGIES FOR BUILDING COMMUNITY AND VISIBILITY ON FACEBOOK YOUR FIRST ENGAGEMENT STRATEGY So, a good Facebook Engagement Strategy to get your started and connecting with your people is to set a time limit or a number of posts you engage with (or both). You don’t want to spend your whole day on here…. Cause you easily could, right?! So try this:
A STARTER POSTING STRATEGY So, what should you talk about when you post on Facebook? Again, it comes back to your subject matter and the content that’s important to your market. Remember what we said in the Groups section above? What are Facebook Group Members talking about or asking questions about? We also spoke about your keywords in my earlier article on Starting your Marketing, this is a wonderful way to start a list for your posts and keeping in tune with what you are focused on. Revisit that to get a good idea on how to create your own keyword list based on your clients and subject matter. After you have your list developed - from here you can develop all sorts of posts and content. You can search online for your topic - try to keep your searches to current information. To give you a little list of topics to get you started:
This should help get your wheels turning and start getting some posts together. OFF YA GO! GET STARTED This will be the big time suck: The Beginning of Creating your Facebook Presence. It will take a bunch of time to fill out the important areas of your profile and get started posting. But, once that is taken care of - managing your Business Page won’t be as extensive. Take care of these Business Page steps first:
From here:
This beginning might not result in many leads or sales right away but it will start giving you some good exposure. And, that’s great! Facebook without ads is more about building your brand and validity - as well as helping your SEO rankings online. It’s a really good place to start and build your social media marketing from. And, now you can work it up to something you are proud to show off:
SHOULD I KEEP DOING MY OWN FACEBOOKING OR HIRE SOMEONE? It’s really important to be part of your Facebook Marketing for Engaging, Building Relationships and essential Brand Awareness. But, I don’t think you have to do all your own posting. I don’t see why you couldn’t get some help to post for you during the week. Plus, you are also able to schedule your Facebook Business Page posts - so don’t think you need to write and post every day. It’s easy to schedule right from Facebook! **Another bonus to having a Facebook Business Page - ya can’t schedule in your Personal Page.** A BRIEF BIT ON FACEBOOK ADVERTISING Facebook does require you pay for advertising. But, even though you’ll need to pay for advertising instead of getting the ol’ organic reach that used to be more readily available - it’s advertising and it’s inexpensive advertising. While you are familiar with radio, newspaper and TV paid advertising that hits the general public, Facebook Advertising allows you to target the people that are actually interested in your services! It’s a new breed of advertising. It’s a good thing! You can even retarget advertise to potential clients or people that were warm and then for whatever reason, cooled off. Maybe from your website or someone that tuned in to what you had to say on Facebook in the past, but for whatever reason, didn’t move forward. You can go back and remind them about you and how they might want to use your services some day - what you have to offer them when they are ready. How cool is that?! Maybe we’ll talk about Facebook Advertising more in the future. For now focus on the topics we talked about today. This will give you plenty to do to get started. :) SIGN UP FOR YOUR PAGES Here is a whole list of channels with videos to sign up your Facebook Business Page: https://www.youtube.com/results?search_query=setup+facebook+business+page+ hop on over there and pick one or two! AND, WHEN YOU ARE READY! If you are ready to get started but just don’t have the time, or your ready to get started but can’t figure out this confusing social media messy stuff - reach out to me! I’m delighted to help you out! I can get your pages started for you and let you run the rest or I can help you from start... to engagement! Hope this was super helpful! Now, make it a good & productive day! FOLLOW VOIYOO OUT AND AROUND SOCIAL MEDIA! Please, reach out and say hi! You can message me on Facebook or I’m around the other Social Media Hangouts, too! Facebook: https://www.facebook.com/VoiyooSocialMedia/ Twitter: https://twitter.com/jennvoiyoo Instagram: https://www.instagram.com/voiyoojennifer/ LinkedIn: https://www.linkedin.com/in/voiyoosocialmediamanagement/ Google+: https://plus.google.com/u/0/108816502720864408873 AboutMe: https://about.me/VoiyooJenn/ DOWNLOAD THE SOCIAL MEDIA CHECKLIST FOR REALTORS® BELOW! A little checklist to hang by your desk to remind you what to take care of for your Social Media Marketing!  
**If you read my last article about building your Social Media Marketing Plan - this article about Instagram How To For Realtors® can follow as one of your favorite platforms to social on. It’s a good place to start as a Real Estate Professional or to include in your already active daily social media marketing regimen.** So, you’re considering creating a presence on Instagram for your Real Estate business. Or maybe you’re wondering if it’s necessary for a Realtor®to be on this platform. Or if Instagram is even something helpful to your marketing? Maybe you have a an Instagram page already but it’s not built up to be of much use for your business marketing. You’ve come to the right place to explore this option and make your Instagram Page come to life!! CONSIDER THIS FIRST - SOME INSTAGRAM FACTS
So, that’s already amazing. Plus….
These are powerful numbers. Instagram is popular! And, you can be part of that! It’s very exciting...You can start a little today and add a little tomorrow and pretty soon… you’ll have a big ol’ Instagram following!  Pin the image above for easy reference for later!! SO WHAT DO INSTAGRAMERS USE THIS PLATFORM FOR, ANYWAY?! (and this is not just a platform for the kidos!) Some people call it the simplified version of Facebook. And, Facebook does own and run Instagram…. So you can connect the two for more followers, quicker and easier than just having them as separate accounts. But, what do I need this Instagram thing for?! You can use Instagram for many things:
We got there! Instagram has a lot to offer, but we are just going to talk about this last one really. Instagram for Your Real Estate Business. Awesome! Instagram, like a number of other social media platforms, is a great way to engage and connect with prospects and clientele. And, this, I want to mention, is a unique way to market. The only way you could get in front of people in the past, was to go to them. Either with a Mailer or Newspaper Advertisement. Or maybe paying for a Bus Seat Sign or maybe a Billboard. While these are all great and can still be great today - Social Media is a totally new bird. Social Media is where you can mingle with clientele and prospects and get to know what they want and how you can help them. Now you have the opportunity to engage with more people at once in larger numbers. It’s not completely one on one anymore. And, it’s not in a vacuum anymore. You can reach right out and connect with your network of interested people. Chat and communicate with them personally! And, people are looking for Local and Destination Realtors and Agents they can trust and that have good information… that agent can be you!! OK… SO YOU’RE ON BOARD WITH INSTAGRAM! You’re ready to ramp it up and start helping your prospects with their Real Estate needs on Instagram! So Let’s Go! If you haven’t already, First, head over and start up your page. It’s easy…. https://help.instagram.com/1642053262784201. Check out this link and get a good idea how quick it is to set up. Make sure you sign up/convert to a business page so you can get the added benefits - like tracking your page and posts - for future review! NOW THAT YOU’VE SIGNED UP! Here are some tips for you after you’ve got your awesome new Real Estate Business Instagram Account Page started!! Woo hoo!! First, you want to tell the story around what you have to offer home buyers and sellers. A helpful idea is to write a list of what you prospects and clients want to know. What you want to share with them. Here are some ideas to get you started:
From here you can build on what you started with above….
I have included an easy checklist printable at the end of this article. It’s a handy size that you can keep with your tablet or even fold it up and keep it in your wallet for reference on the go! PRINTABLE INSTAGRAM CHECKLIST  HASHTAGS(#) - THE HOW TO LIST Hashtags can be strategically used to promote you and your business. Hashtags(#) also let you connect with other people in your industry! **You might also need to check on your compliance regulations to make sure they properly conform to what is allowed as a Realtor in your community and at your Brokerage.** 1. The hashtags to choose from are vast! But, don’t jump on hashtags that are super saturated. Choose some that are more middle of the road… with many followers, but not the most followers. Here are some examples: #realtormiami #miamiliving #miamibeach #miamidreams. Now, make sure these aren’t too saturated at the time that you post. They always have the potential to acquire a huge following. But, you want to consider listing some hashtags with a smaller following and posting to gain your reach easier to interested parties of that topic. 2. You want to use hashtags that relate to your business, not just popular ones that mean nothing to you or your topic just because it’s a hip tag. 3. Remember that keyword list we worked up from the last post: Social Media… (link). This is a great start for this purpose, too! I told you a keyword list would be helpful for so many reasons! 4. Use more than a couple of hashtags in your post. The current suggestion is 11 - to pull in a wide variety of people looking for your Real Estate information and Houses in your area. Mix up the placement of your hashtag list. Put a few hashtags in your post and then put the rest in the comment section - right away after you put up your post. Sometimes include all the hashtags you’re going to use, right in the post. Try different stuff to see what you like and how nice it looks. NOW...SOME INSTAGRAM TIPS & SUGGESTIONS With Instagram, you can still reach your network organically! While a number of platforms are going mostly with ads to get your reach out to your community - Instagram still makes it easy to build and promote to people that are interested in what you have to offer! 1. Include Videos - People love video and stories - so, give people what they want. And, it’s just fun and cool - so, it’s a opportunity to have fun marketing and share your business and houses in an eye catching way. People love it! 2. Remember to Include Sound - so you can speak to your audience and help guide them to the information they are looking for! Or if you have an open house - include some info in there! 3. Incorporate a Common Themed - Color to help tie your story together and encourage you to stand out! 4. Fully fill out your Realtor Bio Section. Make sure to also add in your Real Estate or Agent Job title and the location where you work. This is important to include as a Realtor to stay within your rules of compliance. 5. Add in a Call To Action to your Bio Section. You only have so many characters - so make ‘em count! Add in a CTA in your Bio Section and to your Instagram Posts once in a while, too! Include a good description and links to follow up to your web page or contact you for more information. After you have your Instagram Bio Section filled out - you can always change it up when you want to feature something on a specific day or if you want to talk about something happening in your business with a link to show it off. 6. Write Fun Captions - But, make sure they are helpful and relevant - you want people to be interested! • Include the Title of your Post in the Top of the Caption. • Separate your Lines with an Emoji or Star for Example - to keep everything from piling up! This can help keep your post easier to read than one long paragraph! Hop over and take a look my postings to get an idea of what I am talking about. @voiyoojennifer (follow me over there when you arrive, too!) 7. Reaching Out - Consider Including people you want to reach out to in your Instagram posts with the “@”symbol. When you include this symbol before the other person’s Instagram handle - this will reach out to them and they will get a notification that you mentioned them. Only do this when it’s real and not just to spam people - especially if you don’t know them. But, for example, it can be great if you are watching out for houses for sale for a particular client. You can just tag them when something they might like comes up and they will get a notice to see the house they have always wanted! (again, make sure you know your particular compliance rules for this type of marketing) SO, THERE YOU HAVE IT….
There are plenty of other ideas and topics we can talk about when it comes to Instagram and reaching your target market. We haven’t even talked about being consistent or sharing what others are saying about you! REMEMBER YOUR PRINTABLE INSTAGRAM CHECKLIST   In the future we will talk more about other topics to expand on your Instagram Real Estate Marketing! Happy Instagraming! And, swing by and follow me at @voiyoojennifer on Instagram and we can chat it up over there! You can also find me on all the other great channels! To learn more about how I can help you get started or even do your Social Media Marketing for you - how exciting! refer to the website: voiyoo.com Maybe you think marketing takes too much time? You think - "I'll stick with knocking on doors and calling people I don't know". Please, reconsider. Social Media can work for you. Social Media Marketing can build relationships that deliver. Social media can spread your message and share your expertise vast and wide. With more than a billion people on Facebook - it's important to go and show off your stuff! So how do you get started? What is important to your Social Media Marketing Plan? I have a great list for you below with 8 things to do to get your Social Media moving! So, take a minute and read this over. I have a Social Media Marketing print-out for you at the end so you can refer to it as you go through your week. Let's get started.... START WITH YOUR BUSINESS KEYWORD LIST You are going to build your social media based around Real Estate topics in your area and as a guide for your clientele. What do your clientele talk about and what do they ask you questions about? It's helpful to know what you want to write about in a consistent basis. It's key to have your list narrowed down to your niche so you can target exactly who will be interested in what you have to say. For Example:
Stuff like that. You can use these keywords to build your marketing content off of later! GO WITH YOUR TWO FAVORITE PLATFORMS & MOVE ON! The best social media platforms for Realtors are: Remember your blog and email marketing to tie these all together! Start with Facebook - it’s has the most followers and you are likely to find your clientele socializing on there. Consider boosting your posts or creating ads to really get more traffic! Pick the next one - if you know how to use one of the social media platforms, start there and build your community. After you’ve engaged on this platform for a while, decide if it’s working out. If not, move on to a different platform and see if it’s the right fit! On your Social Media Platforms I recommend you socialize, engage, network every day.  EASILY DEVELOP YOUR SOCIAL MEDIA CONTENT CALENDAR Your social media calendar can help you stay organized and on top of your posting (and sanity). It can really help you pull your content ideas together and act as a checklist to keep you in line with your schedule. Staying consistent is what your clientele wants and expects from a Real Estate expert! Your calendar will help with that! First, decide how often your going to post. For blogging, I suggest once a week. You can use a software app for this too - or maybe you can just start off with Google Calendar. Plug in all your ideas and plans - add in some reminders, too. Or I like to use a spreadsheet and keep track of what I talked about or need to write up in the future. And, you have your first Social Media Marketing Calendar! From here you can start adjusting and tweaking areas that aren’t working or elaborating on the areas that are. WRITING POSTS FROM KEYWORDS - DEVELOPING YOUR SOCIAL MEDIA CONTENT After you have your keywords and calendar set up, I recommend pulling together your Keywords and Phrase List from above and use this list to write from these keyword ideas that you put together. Make sense? For example:
You can create Blog Posts about the topics you come up with around your keywords. You can write about these topics for a month at a time. You can use these topics as headers for Social Media Platforms like Facebook and Twitter. Keywords are great to add in to your content. They are really helpful to build your theme, topics and content around. Keyword are useful to avoid the white page stare.... when you don't know what the heck to write - your keywords can give you a boost on starting! But a little note when you write your blogging content... don't just stuff your posts with the keywords you came up with. It's tacky and unhelpful - Google doesn't like and and neither will your readers.  AHH... THE BEAUTIFUL PHOTOS (and consider video!) Take a lot of photos! A Lot of times this is what your fans come for. The beautiful Real Estate Photos. Or great photos of your area that you are selling in! Great photos are the backbone of great posting on Social Media. Photos draw people in and get more results than posts without photos. If you don't have a lot of photos to draw from - it will be tougher to post engaging work. Make sure to tuck them into everything you write about! Photo Ideas to get your started:
AND REMEMBER THE CALL TO ACTION AT END OF POSTS What is a "Call to Action"?? Your Call to Action is the part of your content that reminds your clientele what to do after they read what you have to say. It alerts them to respond through an action:
Generally, it's used at the end - but you can sprinkle it throughout your posts as you see fit. Sometimes you need to try different tactics and see which one your home buyers or sellers will respond to the best.
SCHEDULE YOUR POSTS FOR EASIER LIVING! You are going to be busy. Heck, you're already busy! And, one reason you don't have posts up already is because.... you need to post them. So, get yourself an app to schedule to your favorite Social Media Platform(s) and stop worrying about it! The schedulers will post it for you and you can continue doing your other daily duties! While the schedulers won't do the writing for you (you can hire someone... just sayin'), the scheduling apps will log everything you put into them and distribute them to whichever platform you choose and when. AND LASTLY - REMEMBER TO ENGAGE & FOLLOW UP! You can’t schedule this. Again, you can hire someone to take care of this for you, but it is best if it comes from you. Maybe you think this is the fun part - this is where you help your new buyers and sellers personally. Here’s where you answer questions and reach out to build a relationship with people that need your services. You are the Real Estate Agent and they should hear from you in your voice! Here are 3 suggestions to get you started:
DONE KNOCKING ON DOORS? Social Media Marketing is an essential part of a good small business marketing plan. Knocking on doors takes time, too. Think of Social Media Marketing like knocking on virtual doors! It’s the modern version of spreading your word and sharing your expertise.  I put this list into a handy little checklist to hang by your desk. Take the time to read it over every day and start with step one tomorrow! Download your Social Media Checklist for Realtors Below! FOLLOW ME OUT AND AROUND SOCIAL MEDIA! You can also follow me on Facebook, Pinterest and Twitter - get more socializing tips and ideas over there! Hope this was super helpful! Now, make it a good & productive day!  Hi! My name is Jennifer. Thanks for following and reading the Social Media Blog here at Voiyoo! I'm here to make life easier for Real Estate Professionals - working to guide your online marketing. Together we will direct your message across online platforms like Facebook, Twitter and LinkedIn as well as with a Newsletter, Emails and Blogging. Check out the website: Voiyoo Social Media Management   8 Benefits to Building an Email List The importance of a mailing list. You're list is yours. If everything else tanks for whatever reason - you still own your mailing list! 1. With all the marketing avenues available today for promoting your work and collecting leads - Email newsletters and communicating with your email list - often outperforms the other areas of marketing. 2. If you don't build a list you're leaving leads on the Real Estate table for someone else. If you don't build a list you're leaving a community of home owners and buyers without the information they could use. 3. Email generates enormous amounts of interested traffic to your website and landing pages.
Email is the place where you can share the specifics that your clientele might not be able to find other places. For example: if you focus on local information that can only be geared towards a certain group. 4. An email list is your audience and who is interested in what you have to offer. They are a warm lead. 5. Email is still at the top of the list for communication. Think about your in box and what you acquire that you enjoy reading. We bought a house 6 months ago - still love reading my Realtor's Newsletter and getting updates about the area. I also get a newsletter from a Realtor in my area that I never even bought a house from, with lots of great info. You know lots of great stuff - share it with your interest community. 6. No matter where your search rankings go on certain search engines - you still have a list of people that are interested and you can promote to! 7. It's a great way to build a relationship. Your information doesn't just appear and "whoosh" it's gone. You're information is something they want to receive and it comes right to them! They can take the time they need to read it - when they want to read it. 8. How about some stats: Facebook - you reach about 1-2% of your Fans, Twitter is small too. But after email gets filtered and some lost to spam almost 80% of your email messages are delivered! The Importance of an email list is nothing to shake a stick at. If you haven't started already - we'll talk later how to build your list. If you need some help getting your Social Media Strategy together - take a look at the Great Systems Page and get in touch today!  Real Estate Blogging Ideas
Is Blogging really necessary for the individual Realtor? Yes! Yes! Of Course! Realtors can do a lot of great stuff with their blog Here are 8 Reasons Why You Should find time to blog as a Realtor! 1. Inspire your community, inspire your clientele. Sharing what you know and how that can help your community can only bring great things. Sharing what you know to your customer base is invaluable. Home owners and buyers want to know you have the inside scoop and can help them secure the perfect home environment or sale. 2. Proves to your community that you are all in. You are a committed leader in the Real Estate field. Keeping a consistent flow of helpful and interesting Real Estate and Local Community Information shows off your expertise! 3. Blogging can of course - promote you and what you do! Show off your awesome home sales! Show off your beautiful new Real Estate listings! Show off the happy home owners in their new house! IT'S TIME TO GET OVER TO YOUR COMPUTER AND START WRITING
Start.... writing.... hmmm. Yeah. There are many obstacles to writing a blog. Writing your first blog! Writing your first post?! Holy cow. You know what these obstacles are!.....
I think these are all old school obstacles. Complaints we've all been talking about for years and complaints we've all got. The people that overcome them are the people that make stuff happen. Make it happen in your business and make it happen in your life! You really want results? Then you really need to do the stuff to make results happen. The one I am encouraging you to do today is blogging. You know all the time management stuff, setting aside time for what's important, scheduling times that work for you, closing the door so it's just you and your computer. Or maybe you just have to cram it in while you're making dinner - jot stuff down on your tablet. Or in line at the grocery store. What you need to know is this is really important to your business. This is one of the things that helps generate income. Generate engagement. Generate awareness of amazing YOU! Do it Today! Start Today! NOW?! I can help you with your Social Media Marketing Plan! Every Realtor needs one. Let's do it together!  HI, I'M JENNIFER WITH VOIYOO MARKETING Think of me as your content powerhouse! My services help Home Service Professionals like House Painters, Landscapers, Plumbers, House Cleaners, Roofers and Remodelers, Heating and AC folks. I create and produce lots of content for Blog Articles and Social Media Platforms. My job is to focus on your backend content so you can concentrate on the bigger areas of your business. You need to focus on your video marketing, networking, selling and the actual work for your customers and clients! I can also help you learn more about your marketing, social media platforms and video with my coaching services. It makes a nice compliment when you are expanding your reach. I go back and forth from Florida and Colorado, but I help clients throughout the country (America) establish their brand, expand their social media marketing engagement and gain more business exposure - so they can get more leads and in the end.... more customers!  pin the above image for later! Writing your content is a lot of fun for me and I love to help you advance your marketing out into the world! Contact me to chat about working together to build your business brand!  HI! I'M JENNIFER Thanks for following and reading the Ultimate Marketing for Home Service Professionals Blog here at Voiyoo! I'm here to make life easier for Painters, Plumber, Electricians, House Cleaners, HVAC tech and other Home Professionals. Working to guide your online marketing to create more brand awareness and engagement. Together we will create your content and direct your message across online platforms like Facebook, Instagram, LinkedIn, and YouTube. Check out the rest of the website: Voiyoo Social Media Management Find me round the usual Hangouts & Message Me here or on Instagram! It would be so fun to work together! |
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Hi! I'm Jennifer Ressmann with
Voiyoo Digital Marketing. You've been thinking about how to get more exposure for your business! Now we can make that happen. My job is helping you... The Home Service Professional with your business marketing & brand awareness. People are looking for Plumbers, Carpenters, Electricians, HVAC Techs, House Painters and Cleaners on Social Media. Make sure you're out there! Social & Digital Marketing: Instagram, Facebook, YouTube, LinkedIn, Blogging, Newsletters, Email and Blog Content Marketing. Consulting and Instruction. Let's make sure you're out there and getting noticed! 😀👍 
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