HOW TO WRITE ADVERTISEMENTS FOR YOUR HOUSE PAINTING BUSINESS

Are you considering advertising for your House Painting Business? Maybe you've decided to place some ads on Facebook? Or in your local newspaper or mailers? There are a few things to think about before you start designing. And consider that it will take a little time to sketch something out so it sounds good.

Marketing for your House Painting Business is a great way to connect with your community and your prospects. Even if people don't buy from this ad right away, it can certainly be something they will hold onto for when they are ready to paint their house. 

YOUR TARGET MARKET AND SPECIALTY

We've talked a little in the past about your target market and your specialty (I can link up to that post for your article).  if you haven't yet decided on your specialty, now is the time to focus your attention on who you would like to work for.

Your target or your House Painting specialty market is the group you're going to be speaking to. This is who you will direct your communication towards. Just like what I am writing about here. I love to work with house trades. I was one for many years. Now I want to help you build your business and your marketing. So, my target market it Home Service Professionals.

Once you know who you want to work for and work with, it can be easier to focus your attention on these people. Only. If other people come to you because of your fantastic marketing you can work with them too.  But you will be directly speaking with to your target when you are getting the word out.

FOCUS ON THE POSITIVE

When you start communicating through your advertising and your marketing, you want to focus on examples of how you have done a good job for other customers.  You can talk about the many years you've been in business. You can talk about the skills you have. You can talk about any special techniques. Or maybe you like to work within certain budgets that you can highlight. Consider mentioning the great results you’ve provided.

YOUR STORY

Writing about your House Painting experiences with your personal story can be a strong way to communicate your message and get increased attention. Share the good stuff.

Paint the picture of who you are and who your business is so your customer gets a great idea about who they can work with.  While you are probably doing some of this on social media already, your advertising can certainly help connect your story to your prospects.

If you are stating statistics and absolutes, make sure that they are accurate. You don't want to mislead potential customers. That would certainly be the opposite of a good direction to go in with your marketing.

GRAPHICS  OR IMAGES
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Pulling your advertising piece all together with images and graphics really gives your advertisement piece professionalism and trustworthiness. If it looks crummy and half put together, it doesn't portray the presence you want to send out.

Take the time to find the graphics you want. Hire someone if you need to. Look for photos that are copyright free. Make it look nice so people know that you're a professional and that you will do a nice job on their House Painting job as well.

LOOKING FOR SOME HELP WITH YOUR MARKETING?

My job is to pick up the slack for your business in a consistent and professional way. I produce all types of backend content for your Blog Articles, Facebook, Instagram and Pinterest Posts as well as the Graphics that go with them.

My time for you is also spent engaging with your community and keeping your accounts active. And, if you want to be better at you Social Media, because you’ll want to do some of it yourself, I offer coaching so you can up your social media marketing skills!

When I do this work for you then you can focus on what you need to focus on! The video creation of your business, the networking, the sales and the Home Service work!

I've been in business for myself for over 20 years. I've mostly been in a business of one. I really really enjoy it. I've had my ups and downs, of course. I've gone door-to-door, done publication advertising and now I'm really lucky to be able to do social media advertising and marketing. I even do my networking online!  

I am your Content Powerhouse! Contact me and we can set up your easy package and take your backend content off your plate while streamlining your marketing for better exposure!