Last time we talked about Marketing Strategy. If you want to check that out... head over after you read what Social Media Managers do on the job.
Social Media Managers are busy people. Depending on the number of clients one has… they could be working part time or full time.
Independent Marketing Managers (they go by many different titles) could be working from a variety of places. From a home office to an area coffee shop or even in their backyard!
They will handle a variety of marketing projects for your business. From planning and reviewing your projects, training and teaching, to creating content for your blog to your social media platforms, emails, newsletters and the like!
LOTS OF CONTENT CREATION TO EDUCATE YOU
When they aren't creating the content for their you, their client, they are creating content for themselves in a similar fashion.
Many successful social media marketers have their weekly plans and monthly plans scheduled out in advance. Similar to the what they encourage you to do as well. When they create content for your Facebook platform they mostly likely create your content for the whole month.
When they write blog article content - they probably create more than just one article at a time. For example, my content creating days are spent creating a lot of content all at once. Both in text form as well as video. But also photos and graphics. If I don't produce a lot of these types of materials how in the world will I share anything helpful for you??
PLANNING SOCIAL MEDIA CONTENT
First, before I do any type of actual creation… I put together a plan of social media content. Usually I plan a year, 6 months, 3 months at a time. Then I break that plan down into monthly, weekly, daily. And then I start my day with each content plan that I have designated to create whatever content I have on my schedule.
Whether I'm creating videos that day or posts for social media or writing blog articles like I'm doing right now, my process isn't always smooth and formal. Some days I create a lot of content on my smaller devices, and some days I’m at my desktop computer or laptop.
Sometimes I'm on my couch and some days I'm at my desk. Some days I am able to work in long blocks of time and create a lot. Sometimes I have to work in shorter sprints because I have a number of other tasks on my plate for the day. My life as a social media marketers is filled with variety.
My job isn't just to inform you and educate you with my content, but I also feel obligated to do it so it’s interesting and maybe even entertaining for you. If what I'm telling you comes across in a boring manner… you're going to turn away and move on. Think of a college professor that just gets up and lectures. That can be dull over and over. So, I try to think of ways I can keep it interesting. (it’s not always easy)
WHAT IS CONTENT RESEARCH
Social Media Marketing specialists also spend a considerable amount of time researching and learning new things. When clients ask us questions or come up with new ideas that haven't been executed before in their marketing, spending time online researching and asking their social media network these questions can help a marketer come to quick solution and provide you with the best answers.
My day starts with my favorite…. And your’s... coffee!! I sit down and spend probably the first hour
or 1 ½ reading the news. I read about what’s going on in my field. Social Media, Marketing, news about the Tools and Marketing Platforms I work on. I keep a bookmarked folder of the top sites I follow and I catch up with that most mornings. (Sometimes I watch videos)
I also sneak in learning. As an Social Media Marketing specialists I must always put learning in my schedule. If I’m not learning a new project - like right now I am learning Facebook Advertising for Agencies, So I can do more than boost posts and more than just run my own ads. Honestly, I want to master it. It’s quite the process - so this is going to take some time. We have to set aside this time during our day and weeks. I want to learn new tools, new tactics and strategies. There is always more things to learn.
Some specialists go to conferences, webinars, schools and workshops. It’s certainly something we all do to stay smart in our industry!
WAYS TO NETWORK
I also spend a considerable amount of time online networking, mingling and engaging. Social Media Marketers and Managers are engaging with people that have similar businesses to them, people that they're interested in having as clients, people with similar passions in life, people in their industry.
We look around whichever platform we are on for like minded individuals and companies we are interested in and try to strike up a conversation. Similar to the way you would at a party or networking group. Often it’s just fun - even though we are working.
Good social media experts have a network of other experts at their fingertips. I belong to a number of other paid networks I mingle and network with so I stay on top of the most current social media news, social media tips, and social media platforms. I also meet super amazing and inspiring people. It’s a fun part of the business for sure!
Social media and the internet, changes constantly. And the platforms that we are working on often do not produce announcements that changes are happening. Often times we get this information because of problems we run across. Or if we hear about it while we're in one of our networking groups. It's essential that we have these groups to communicate amongst.
When you're on your own and do not have a network of other social media marketers, you can easily get lost and confused as to why things are happening. One of the best things a social media marketing specialist brings to the table in order to help you the best is their background of Networks. It's like you get a whole group working for you because a large group of knowledge comes to the table not just one persons.
MARKETING SMALL BUSINESS
So maybe that's a long way around to telling you how a social media marketer spends their day. SMM's spend a considerable amount of time staying educated so you don't have to. And SMM’s spends a great deal of time bettering their skills and honing their skills to bring you the best quality product so you can spend your time providing the same for your clients.
ALWAYS ON THEIR PHONE!
When you see an Social Media Marketing specialists on their phone, they're probably not screwing off and playing games. They're probably writing, engaging and networking, putting out fires. I like to call my phone a device. Because really, it’s my little computer that I can take with me in my pocket.
For example a little while ago Facebook and Instagram kind of seized up both at once. As an SMM I kind of just rolled my eyes and moved on to something else to let this hiccup pass. But, everyone was talking about it. Clients were wondering what was going on with their accounts. It was all the chatter. It’s important your marketing manager is always within reach of their device - because it’s actually a tool for work, not a toy.
AT THE END OF THE DAY
Social Media Marketing Specialists are very busy. While many of them do work-from-home they certainly aren't laying around with their feet up eating bon bons and watching old reruns of Magnum… nope not at all, I swear.
They spend very little time screwing off online or otherwise. They are at their computer working (and taking care of their family). If you want to talk more about how I spend my day working to be an expert for your small business, please contact me here or message me on Facebook or Instagram.
I love to chat with small businesses about their marketing. I love to help guide them and consult with them about making their marketing more focused so they can build a great following and gain exposure!
HOW CAN I HELP YOU?
My job is to pick up the slack for your business in a consistent and professional way. I create all your backend content from your Blog Articles to your Facebook Posts. This way you can focus on what you need to focus on! The video creation of your business, the networking, the sales and the customer work!
I've been in business for myself for over 20 years. I've mostly been in a business of one. I really really enjoy it. I've had my ups and downs, of course. I've gone door-to-door, done publication advertising and now I'm really lucky to be able to do social media advertising and marketing. I even do some networking online!
I am your Content Powerhouse! Contact me and we can set up your easy package and take your backend content off your plate. Let’s streamline your business marketing for better exposure!
HI! I'M JENNIFER. Thanks for following and reading the Ultimate Marketing for Home Service Professionals here at Voiyoo! I'm here to make life easier for House Painters, Landscapers, Electricians, Plumbers, HVAC Techs and House Cleaners - working to guide your online marketing to create more brand awareness and engagement. Together we will direct your message across online platforms like Facebook, Instagram, LinkedIn, and YouTube as well as with your Content Planning, Strategizing and Creating - like Articles for your Blog! I can also train you with these platforms to make it easier for you to upload and get more engagement!
Check out the rest of the website: Voiyoo Social Media Management
Find Me Around the usual Hangouts & Message Me on Instagram or Facebook!
It would be so fun to work together!
SERVICE #1 - YOUR PLANNING AND STRATEGY
Planning is what changed it all for me. Planning is actually quite exciting. Because this is what can be the pivoting point for your business, for your marketing, for your... whatever. When you take the time to sit down and plan out all the areas of your business, all the areas of your marketing, all the areas of your day... oh, you really start to run your own show. This is when the show stops running you! This is when your day stops going haywire. This is when you get a grip and you get a handle on running your business. Exciting!
This is one of the best ways I can help you. I talked with a lot of people who spend their day scrambling, not knowing which direction to go in. Panicking that they're not doing the right things. Feeling overwhelmed. Maybe even wondering if they are cut out for this running your own business thing.
Planning together is something I'm really great at. And I love to help you put together your plan and a schedule and a strategy to move you forward in your business. To move your goals ahead. Maybe just to figure out your goals. We can meet for a consultation and see if this is a great fit and move you forward!
I talked a lot more about this last time. Swing over and check out that article, too! Very helpful.
SERVICE # 2 - YOUR SOCIAL MEDIA MARKETING & MANAGEMENT
Your social media marketing. First of all you know you need to be on “there”. You know you need to have a Facebook page. Maybe you're considering Instagram and YouTube?
I know what a realtor should have as their main focus when it comes to social media. I spent the last year actually studying this for your industry - Real Estate. I found that a great way to start off is to stop being everywhere, stop thinking you need to be everywhere, stop trying to learn every darn thing.
Start with one platform... like many people talk about. And I recommend you start with Facebook. It’s the platform with the most active followers, still. You've probably got something going on there already…. So we can tinker with this and make it better. We can make it more focused and set up for your business.
Then we can move into a number of other platforms that I think are important for Realtors. Instagram for one. YouTube for another. And while it's not social media technically - blogging can be very vital and important for Realtors. Some people think Blogging is a dead art. But, blogging can help boost your credibility and experience as an expert.
I love to start Realtors off with a good platform and marketing review. Always start from where you are and build on that. What is it that you need? I can give you good tips. I can give you good guidance.
Check out the page that talks all about Your Social Media Management Needs!
Pin the image above to Pinterest for easy reference for later!!
SERVICE #3 - YOUR CONTENT
Your content. Your content is pretty much the basis for everything you do. When you have a good bunch of content in your content coffer, you have all you need to draw from. This is your knowledge this is what you are sharing with the world what you know. This is what you can constantly talk about in your marketing. So just think, you have no content, you've written nothing, you're talking about nothing, you've posted no pictures about anything. You have nothing going on. What do you share with your people? What do you tell the world you're good at? What do you tell your community you can help them with come up? Can you see where I'm going with this? If you want to talk to your community…. About how you can help them with their home sale or purchase. What's going to make them believe you? What's going to make them think you know what you're talking about? What’s going to make them like you?
Being able to provide content for your clientele is actually a gift. Think about it 10 - 15 years ago you had to send out a postcard with a little bit of information on it and nice picture, maybe a house that you sold in the area and that was maybe it. Billboard. Door to door. Maybe a newspaper article or a ad? That's great! But now you can really expand on that. Now you have these platforms where you can tell the world all these great things you can help them with. That’s so awesome! They have been waiting for you to share your knowledge. And now you have a away to do that. So, I hope you'll take advantage of that and set aside a bunch of time to create it and share it.
I can also help you with your Content Creation. Once we start working on your strategy and your planning we can get together and plan your content. You won't again be scrambling or wondering at the last minute what the heck you're going to write about. Or when. It's probably one of the easier plans you will make. Cuz you probably have a lot of ideas! If you just took the time to sit down and write them all out - just the ideas - and then you can build on them later. Maybe you don't have time to do any of those things cuz you're really cranking out a lot of other marketing or showings. I can help you behind the scenes writing content and posting for you. Let me help you pull it all together!
Visit The Content Creation Page for more information!
SERVICE # 4 - SOON TO COME... YOUR FACEBOOK ADS
And soon to come… Social Media Advertising. Just think about it as any other kind of advertising. It might not be in the budget to run something on TV or on a bus stand or even in a newspaper. But with social media ads like Facebook - you can get more for your buck.
You might have even tried running Facebook Ads for yourself, but not had much traction. You might have had other people in your brokerage that have explored Facebook ads and come up short. I can help you get a better handle on this. It seems easy… just push the boost button, right? But there is a lot of stuff in the background that we can review. Help get you better coverage in your Market and better hone in on what works for you.
Sometimes it takes a specialist to guide you in the beginning. Soon, I will also be able to offer this Facebook Advertising service to you. I am working towards my Facebook Advertising Master Certificate with Andrea Vahl. It’s an intense course that only opens a few times a year. I will come away with this skill so I can provide you with top-notch Facebook Advertising. Please inquire and let me know if this is something you will be interested in… in the near future!
WHAT CAN I DO TO HELP YOU??
And lastly, and most importantly... what can I do for you?? Honestly, what do you need help with in your business? I've been in business for over 20 years. I've mostly been in a business of one. I really really enjoy it and I've had my ups and downs of course. And I've also gone door-to-door. I've done publication advertising and now I'm really lucky to be able to do social media advertising and marketing. I even do my networking online!
Visit the Marketing Services Page! I'd love to help you get your Marketing all together!
Leave me your questions below, suggestions, ideas, anything you'd like me to help you out with or answer.
Have a great week and we'll see you next time!
HI! I'M JENNIFER. Thanks for following and reading the Ultimate Marketing for Realtors® Blog here at Voiyoo! I'm here to make life easier for Real Estate Professionals - working to guide your online marketing to create more brand awareness and engagement. Together we will direct your message across online platforms like Facebook, Instagram, LinkedIn, and YouTube as well as with your digital marketing: Newsletters, Emails and Blogging.
Check out the rest of the website: Voiyoo Social Media Management
Find Me Around the usual Hangouts
and Message me on Instagram!
Hello Realtors! I know this has been on your mind, and we are just going to get right into it and chat about... Keywords! Keywords! You might be wondering what the heck they are in the first place and what are you supposed to do with them after you have some. But, I have mentioned them in the past and said I would do a full article about Keywords so you could understand better what they are.
Like I summed up in my article, How to Start Your Blog for Realtors, and the YouTube for Realtors Post, Keywords are the words that relate to your industry. “They are the content words and ideas around your specific industry, niche of that industry and your location.”
WHAT ARE KEYWORDS?
Keywords are what connects you with people searching for what you have to offer! Keywords are what people use when they are searching for stuff...like you...online.
So, when you are searching for, say...a new TV…. what do you type into the search bar at the top? Those are your keywords or long keyword phrases: “Samsung, Flat Screen, TV”. See… easy!
So, now you know what a keyword is (and a long keyword phrase - all of those together).
How do you collect some for yourself? Where do you look to gather up some good keywords for your business? I have broken up the process into stages. From Easy to more Difficult.
Pin the image above to Pinterest for easy reference for later!!
First, to get started, do some brainstorming to get a list of keywords that you just think of based around you, your business, your community and your industry. Sit down and take a minute and write down all the words or phrases you can think of that are tied to your business. For example, I am working with a Realtor from Tampa Florida and a good start for her Brainstorming Session would be Keywords like: Realtor, Real Estate, Tampa, Florida, Homes for Sale, Other Towns in her area like St. Petes, Clearwater, Brandon (consider where your focus is to weed out area towns or suburbs that don’t match for you). Take the time to think of all the words you can related to your business. You should be able to come up with a decent list.
EASY part 2
From here, it’s time to expand on your starter list from step one. And, you can start by going into the URL Search Bar to see what gets searched for. How do you do this? Just like when you search for what new TV to buy from the above example. This time type in “Realtor Tampa Florida”. Now, see what shows up underneath - like a menu of other searches. These are keyword searches that are popular... that other people have looked for. That other people have clicked on. Write all of these down.
You can see an example below:
You might want to skip the “scott kennedy realtor tampa florida”. But, write the other ones down.
EASY part 2 CONTINUED
So, That’s not the only place you want to look.
Think about where else can you search for stuff? These are the other places you will review the keywords - the same as we did in the google search bar.
So, places like: YouTube, Different Search Engines can even give you different search results, Some more examples below:
You might want to stop here. You might have a pretty good list and that might suffice for now. If you want to move forward and do more research, continue down through the remaining article!
So, this step might be more difficult if you aren’t too techy or just can’t sneak in some more time. And, you can certainly be set with the Keyword list you already have with your Brainstorming Session and your Search Engine Research (Two Steps Above).
But, if you want to look more in depth at what you competition is using and what is going on in your industry, you’ll want to explore other Realtor’s Websites. Here are the steps to try this out:
In Firefox you can get there by clicking Tools > Web Developer > Page Source
Now you will see a whole bunch of code in a new window. This is the behind the scenes code that runs this website. Kind of fun just to see this. These are the workings of what makes websites work! Did you ever think you’d ever see this?! Who even knew this existed, right?!
So From here you want to try and find the keywords that this website is using. You’re going to look for these words first:
<META NAME=”DESCRIPTION” CONTENT=”...”>
<META NAME=”KEYWORDS” CONTENT=”...”>
When you locate these, note the Keywords that are in this row of words. Now, on that note, these are the technical instructions to find these Keywords and Phrases. I find, if you just start looking around in the top section of the code, you are going to get a good idea of what their Keywords and Phrases are, without really focusing on Title and Meta Names. I did clip an example for you from Realtor.com’s website for you to see what that looks like. I did squish up the browser page so it made the image smaller:
So, you can see the above, this is a Keyword phrase that Realtor.com uses for their Tampa, Fl site. Now, you can also scroll down through the code page and see a lot of the other text they are including on their page that are in their Keyword List.
Take note of these words and add them to your list. If they don’t really fit into your business feel free to leave them out. For example…. Realtor.com might include a lot of different city names in their list. But, you shouldn’t need to fill in a list with all of those.
“The picture alone, without the written word,
Now, it can get much more Difficult from here.
You can sign up for Google Ads and start using their Ad Keyword Searches to get more detailed into what people are searching for. This type of search can drill down to other keywords that can be more refined for your business and service.
You can visit other Keyword Tools like: The Bing Webmaster Tools, SERPs.com, UberSuggest.
But, I think you’ll be good with the list you’ve come up with from the 2 or 3 easier steps at the beginning for great Real Estate Business Keywords in your market.
And, this is your Keyword List. You can easily start with the first couple of steps and build on it as you have time.
You can easily just toss these words in a nice Spreadsheet for easy reference. Maybe keep them in a list on your phone for easy posting reference, too.
WHAT TO USE KEYWORDS FOR?
And, what do you use these words for anyway? Keywords are the words you will use to structure your marketing content around. These are the words and topics you will write about, post about, include in your marketing promotion.
We will go more into this in the future. Because you went to the trouble of making the list, now you want to use the list!!
AND, IF YOU NEED HELP!
If you are ready to get started but really just don’t have the time, or your ready to get started but can’t figure out this confusing social media messy stuff - reach out to me! I’m super delighted to help you out! I can get your pages started for you and let you run the rest or I can help you from start through engagement!
Please, reach out and say hi!
You can message me on Facebook or I’m around the other Social Media Hangouts, too!
FOLLOW VOIYOO & JENN OUT AND AROUND SOCIAL MEDIA!
Facebook • Twitter • Instagram • LinkedIn • AboutMe • YouTube • Pinterest
Maybe you think marketing takes too much time? You think - "I'll stick with knocking on doors and calling people I don't know".
Please, reconsider. Social Media can work for you. Social Media Marketing can build relationships that deliver. Social media can spread your message and share your expertise vast and wide. With more than a billion people on Facebook - it's important to go and show off your stuff!
So how do you get started? What is important to your Social Media Marketing Plan? I have a great list for you below with 8 things to do to get your Social Media moving!
So, take a minute and read this over. I have a Social Media Marketing print-out for you at the end so you can refer to it as you go through your week.
Let's get started....
START WITH YOUR BUSINESS KEYWORD LIST
You are going to build your social media based around Real Estate topics in your area and as a guide for your clientele. What do your clientele talk about and what do they ask you questions about?
It's helpful to know what you want to write about in a consistent basis. It's key to have your list narrowed down to your niche so you can target exactly who will be interested in what you have to say.
Stuff like that. You can use these keywords to build your marketing content off of later!
GO WITH YOUR TWO FAVORITE PLATFORMS & MOVE ON!
The best social media platforms for Realtors are:
Remember your blog and email marketing to tie these all together!
Start with Facebook - it’s has the most followers and you are likely to find your clientele socializing on there. Consider boosting your posts or creating ads to really get more traffic!
Pick the next one - if you know how to use one of the social media platforms, start there and build your community. After you’ve engaged on this platform for a while, decide if it’s working out. If not, move on to a different platform and see if it’s the right fit!
On your Social Media Platforms I recommend you socialize, engage, network every day.
EASILY DEVELOP YOUR SOCIAL MEDIA CONTENT CALENDAR
Your social media calendar can help you stay organized and on top of your posting (and sanity). It can really help you pull your content ideas together and act as a checklist to keep you in line with your schedule. Staying consistent is what your clientele wants and expects from a Real Estate expert! Your calendar will help with that!
First, decide how often your going to post.
For blogging, I suggest once a week.
You can use a software app for this too - or maybe you can just start off with Google Calendar.
Plug in all your ideas and plans - add in some reminders, too.
Or I like to use a spreadsheet and keep track of what I talked about or need to write up in the future.
And, you have your first Social Media Marketing Calendar!
From here you can start adjusting and tweaking areas that aren’t working or elaborating on the areas that are.
WRITING POSTS FROM KEYWORDS - DEVELOPING YOUR SOCIAL MEDIA CONTENT
After you have your keywords and calendar set up, I recommend pulling together your Keywords and Phrase List from above and use this list to write from these keyword ideas that you put together. Make sense?
You can create Blog Posts about the topics you come up with around your keywords. You can write about these topics for a month at a time.
You can use these topics as headers for Social Media Platforms like Facebook and Twitter.
Keywords are great to add in to your content. They are really helpful to build your theme, topics and content around. Keyword are useful to avoid the white page stare.... when you don't know what the heck to write - your keywords can give you a boost on starting!
But a little note when you write your blogging content... don't just stuff your posts with the keywords you came up with. It's tacky and unhelpful - Google doesn't like and and neither will your readers.
AHH... THE BEAUTIFUL PHOTOS (and consider video!)
Take a lot of photos! A Lot of times this is what your fans come for. The beautiful Real Estate Photos. Or great photos of your area that you are selling in!
Great photos are the backbone of great posting on Social Media.
Photos draw people in and get more results than posts without photos.
If you don't have a lot of photos to draw from - it will be tougher to post engaging work.
Make sure to tuck them into everything you write about!
Photo Ideas to get your started:
AND REMEMBER THE CALL TO ACTION AT END OF POSTS
What is a "Call to Action"??
Your Call to Action is the part of your content that reminds your clientele what to do after they read what you have to say.
It alerts them to respond through an action:
Generally, it's used at the end - but you can sprinkle it throughout your posts as you see fit. Sometimes you need to try different tactics and see which one your home buyers or sellers will respond to the best.
SCHEDULE YOUR POSTS FOR EASIER LIVING!
You are going to be busy. Heck, you're already busy! And, one reason you don't have posts up already is because.... you need to post them. So, get yourself an app to schedule to your favorite Social Media Platform(s) and stop worrying about it!
The schedulers will post it for you and you can continue doing your other daily duties! While the schedulers won't do the writing for you (you can hire someone... just sayin'), the scheduling apps will log everything you put into them and distribute them to whichever platform you choose and when.
AND LASTLY - REMEMBER TO ENGAGE & FOLLOW UP!
You can’t schedule this. Again, you can hire someone to take care of this for you, but it is best if it comes from you. Maybe you think this is the fun part - this is where you help your new buyers and sellers personally. Here’s where you answer questions and reach out to build a relationship with people that need your services.
You are the Real Estate Agent and they should hear from you in your voice!
Here are 3 suggestions to get you started:
DONE KNOCKING ON DOORS?
Social Media Marketing is an essential part of a good small business marketing plan. Knocking on doors takes time, too. Think of Social Media Marketing like knocking on virtual doors! It’s the modern version of spreading your word and sharing your expertise.
I put this list into a handy little checklist to hang by your desk. Take the time to read it over every day and start with step one tomorrow!
Download your Social Media Checklist for Realtors Below!
FOLLOW ME OUT AND AROUND SOCIAL MEDIA!
You can also follow me on Facebook, Pinterest and Twitter - get more socializing tips and ideas over there!
Hope this was super helpful! Now, make it a good & productive day!
Hi! My name is Jennifer. Thanks for following and reading the Social Media Blog
here at Voiyoo! I'm here to make life easier for Real Estate Professionals - working to guide your online marketing. Together we will direct your message across online platforms like Facebook, Twitter and LinkedIn as well as with a Newsletter, Emails and Blogging.
Check out the website: Voiyoo Social Media Management
Online Digital &
Social Media Marketing
Hi! I'm Jennifer Ressmann with
Voiyoo Digital Marketing.
You've been thinking about how to get more exposure for your business! Now we can make that happen.
My job is helping you... The Home Service Professional with your business marketing & brand awareness. People are looking for Plumbers, Carpenters, Electricians, HVAC Techs, House Painters and Cleaners on Social Media. Make sure you're out there!
Social & Digital Marketing: Instagram, Facebook, YouTube, LinkedIn, Blogging, Newsletters, Email and Blog Content Marketing. Consulting and Instruction.
Let's make sure you're out there and getting noticed! 😀👍
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