Homeowners and businesses are looking for House Painters and Painters for their businesses all the time. Sometimes they will ask around. But when they don't find someone through their neighbors, they will turn to advertising and marketing looking for the best person to help them with their painting job.
Even if they do find a house painter through a referral, potential customers will often look for your online first before calling just to see what you are like. If they've also seen your advertisements around town in newspapers or magazines or on flyers they received, they will remember you. It will start to click and they will consider someone they recognize for their house painting.
Advertising is going to cost money and you will need to set aside a portion of marketing and advertising dollars in your budget. Whether you do it yourself or you have someone help you, you need to try some things out to see what brings in leads and provides good brand awareness for you and your house painting business.
PAINTING COMPANY ADVERTISING
You can place an ad in the newspaper. These advertisements can vary in size and cost. They will go out to the people that subscribe to that newspaper. So if some of the neighbors do not subscribe they will not get the opportunity to see your advertisement.
Just the other day I was reading the free newspaper in our neighborhood and saw two advertisements for two small handyman businesses in our area. I definitely kept those and will be reaching out to those businesses. Newspaper advertising is not dead.
Local magazines are another option that is similar to local newspaper advertisements. They might be more expensive. You really need to call around and see what the pricing is and if this is a good investment for you at this time. You'll also want to ask what their subscription size is to get an idea of how many people will have the opportunity to see your advertisement.
LOCAL BUSINESS ASSOCIATIONS
Some local business associations include directories for their members. Sometimes you can also be included in their events section if you are having a discount. Maybe during the summer? Or maybe for veterans and seniors? Call around and see if you want to belong to any of these groups as a networking option and what their directory offers are with this.
CRAIGSLIST AND CLASSIFIEDS SITES
Craigslist is still a great option to list your house painting business on. You can include photos, you can include your website information, your reviews from past customers. This is a great way to get the word out that you are available in their community.
Remember to focus on your target market to draw in the perfect customers. If you're looking for other sites online that are similar to this, consider sites like Backpage, Thumbtack or Nextdoor. Make sure you find out the rules first so you don't post information that is outside the recommendations.
SOCIAL MEDIA MARKETING
Social Media Marketing is a great place to advertise your business. And honestly, you could just start posting and sharing your house painting business on your own business account.
You can look around and find some groups where you can share information about your house painting as well. Many groups focus just on referring contractors to home and business owners looking for help. Social Media Marketing can be a super way to build awareness of your business. It’s free and available to everyone.
YOUR HOUSE PAINTING TARGET MARKET
We have spoken a lot about your target market in the past. Why? Because this is always going to be who you're aiming your marketing activities towards. If you don't want to work for certain markets, you don't have to focus on those markets.
For example, I was considering house painting as my next career, I went in a little different direction because of my life circumstances, but I always figured if I go into that career I would work on specifically ranch or single story types of projects.
So this would be my target market. My specialty. If somebody called me from my advertising or marketing that wasn't a single story customer I might refer them to someone else.
But, I'm getting sidetracked. When I talk about your target there are many ways that you can Implement your communication with them. That's why it's so important to know who you want to work with most of the time.
So let's say, I've used this example before as well, but let's say you just want to work with beach communities. Find the advertisements that reach to these types of homeowners. These types of businesses. What magazines are they reading? What newspapers are they reading? Where do they hang out on social media? How can you reach them most effectively?
LOOKING FOR SOME HELP WITH ALL THIS?
My job is to pick up the slack for your business in a consistent and professional way. I produce all types of backend content for your Blog Articles, Facebook, Instagram and Pinterest Posts as well as the Graphics that go with them.
My time for you is also spent engaging with your community and keeping your accounts active. And, if you want to be better at you Social Media, because you’ll want to do some of it yourself, I offer coaching so you can up your social media marketing skills!
When I do this work for you then you can focus on what you need to focus on! The video creation of your business, the networking, the sales and the Home Service work!
I've been in business for myself for over 20 years. I've mostly been in a business of one. I really really enjoy it. I've had my ups and downs, of course. I've gone door-to-door, done publication advertising and now I'm really lucky to be able to do social media advertising and marketing. I even do my networking online!
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I'm Jennifer Ressmann
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