 Getting traffic to your website is a considerable concern for most businesses large and small. Increasing this traffic will help build your brand and can increase sales for sure. Driving traffic to your business, content, or your website for free is an option for everyone that will put in the time and effort. There are so many free ways to explore in order to send people to your website as we talk about how to drive traffic to your website. How To Drive Traffic To Your WebsiteFirst, let’s talk about what Traffic is and what we mean when we say Drive Traffic. It essentially means the movement of something (in this case prospects or customers) along a path towards something. Not unlike traffic on a road going from one place to another.
Think about it, what drives you when you are on the auto road? You leave your home and drive to your destination. For what? Some sort of reward. Food, entertainment, job/money, education, just to name a few. Think of this when you are trying to “drive” someone (traffic) from their location to your location. Why would someone want to come to your site? It’s gonna need to be something good right? Or why would they bother to move from where they are? 3 Ways To Drive Traffic To Your Website
How To Drive Traffic To Your Website Now that you have your enticing items above, how do you use them to drive your prospecting traffic to your website?
Do you have this process in place to drive traffic to your website? Here is a sample on how to do it: If you want to check out my Business Marketing Resources to help market your business more efficiently, reach out to me on LinkedIn and I can send you the link. Or just head over to my resource page to get some good info for your business. A favorite is How To Reuse Your Marketing Content To Save Time.
0 Comments
Is Content Writing Easy? How Do You Get Good At Writing Content For Business Development?10/12/2021  Content writing for your business is super important. Marketing content for a business isn’t exactly a new thing. In the past, people would use sales letters, advertisements, articles in print formats, flyers and postcards to promote their business. My 2nd successful business was built with one flyer that I took door to door around my neighborhood. My Dad’s business was built with mailed postcards every month. Content writing and creation is the backbone of business marketing. Sharing your message, your benefits, and features with your community is essential to not only building a successful business but helping your community with its needs as well. How will people know you are even out there if you don’t reach out to them? And, when you reach out you will probably do it with a written piece of content. (maybe followed by calling or stopping by) Is Content Writing Easy?In the beginning, writing content isn’t always easy. If it’s something you enjoy it might grow easier faster.
You want to do a good job so you will take the time that is necessary to write good content. That will probably require some discussions and some research. So, that part might be hard. It’s good to enjoy learning new things and new areas of life. This can also get easier with a system. If you are writing content for a website or blog, knowing SEO and keyword applications can help make reaching people with your content easier. Good Content Writing The actual writing itself should be written well so it’s easy to understand. Nothing too formal - unless that is the point. Nothing too intense - again - unless that is the direction you are aiming for. Writing so it’s understandable is key. Spell it out if need be. You want to get your point across in a way that is straightforward. It can help to write the way you speak. Just let it flow. How Do You Get Good At Writing? It’s the old saying about practice making it perfect. It’s a lucky thing. While you’ll never really be perfect with anything - if you practice you should get better. It’s so cool…. just by doing you can get better! So lucky! I would also like to add in some education can help fine-tune what you are putting out into the world. Knowing when to add an apostrophe or a comma is still important. Good spelling can make a world of difference. So, while you probably won’t be amazing as a writer in the beginning, if you stick with it you certainly can be in the future. I write every day. Much of my day is filled with writing. Am I good? My content isn’t always exciting. Sometimes I like to add a story if I have one that relates. I have been learning more about trying to make my content more exciting for my own business. If I could talk about making more money for you - I think that would really grab you wouldn’t it? Writing is a good skill to have and it certainly comes easier with more writing.  Business tools used to be actual physical products like pens, paper, books, wrenches, screwdrivers, saws, typewriters, etc. As we moved into more computer usage many digital and virtual software platforms were also called tools. I thought you might like to see my essential tools for online business. Essential Tools For Online BusinessThe business I work in is all digital and a lot of it is online/in the cloud. I use a number of virtual or digital tools in my business that are essential to getting my job done well.
I am a writer for other businesses. The essential tools I use are word processing and writing tools as well as digital tools for running admin for my business. The Mac I work on came with a variety of options already built into the computer platform: Pages and TextEdit are the 2 I use. These 2 tools are great for writing, contracts, and taking notes. More often I will use Google Docs for writing content for marketing, business, and client work. It’s nice for sharing with others or exporting to a pdf easily to email to clients or prospects. Wordcounter and Grammarly are a couple of my favorite online writing tools to assist me with polishing up articles and business writing content. Wordcounter will add up post character count and article word count. I get paid based around these so it’s important to know those numbers. Grammarly is helpful with catching spelling and grammar mistakes. When I write and just go for it and catch any mistakes mostly after the first writing. Inexpensive Business Admin And Bookkeeping Tools Mac also provides a spreadsheet tool that I use for keeping my books and records called Numbers. I do keep a number of things solely on my computer and external drives that I do not have on the cloud for safety reasons. Google Sheets is also a great option for keeping records and your business books as well as for marketing content calendars and lists. I find it handy to be able to access these anywhere. All of my devices are linked up so I can use my cloud-based digital tools from pretty much anywhere. I find this is a big help for productivity. Organizing my time and schedule is pretty easy with Google Calendar. They have made some changes over time in a few areas that I don’t love, but overall it works for me. Again, mostly because I can link it all up and look at my info just about anywhere that I have service. Inexpensive Business Marketing Tools Marketing is a big part of my business. My background is as a social media manager and content creator. The places I write are vast. I guess you could label these places tools for getting my info out there: Quora, Medium, LinkedIn, Twitter. My website is hosted and developed on Weebly. Many people might recommend other places to have a blog and website. I find Weebly is ok because it is inexpensive and easy. I can do the site work myself and I find that helpful to save time. Marketing also requires scheduling content. My choices for content scheduling are Buffer and PromoRepublic. The free option of Buffer is pretty good. I also use it for client work. And, currently, they are integrating the calendar option. We’ll see if it’s for the free plan. PromoRepublic is also ok. I was able to get one of their plans for a great deal without a subscription. Otherwise, I think it can be a bit over the top if you run a micro business. I’m not big on subscription-based business tools. Underrated and Inexpensive Business Tools When you want to look for tools that are underrated I would recommend you look for tools that are inexpensive or free. Sometimes digital and virtual platforms, tools, or products that get a lot of hype are the ones that either cost a bunch. They might offer an affiliate program while having promoters talking about their product for kickbacks. Not that paid products are bad by any means. (or affiliates for that matter) But, if you are looking for underrated digital tools, I would look to tools you can find on a budget to start with. Ask around, research online, and read about products from people running businesses to get a good idea of what business online tools to try. Come by and connect with me over on LinkedIn. We love to talk business and marketing over there!  Overall marketing your business is basically promoting your business to the right people on a regular business. How do you do that? How do I market my business effectively? How Do I Market My Business Effectively?There are endless options to choose from and try to get the word out about your business:
It’s not always easy to find what works best for your business. I know I have tried a lot of these without good results. Effective Marketing Techniques For My Business At the same time, I use a few of these options in my business and they do work. I am online, but not everywhere. Mostly, I market on YouTube, implement search engine techniques so people can find me through a search, networking, and referrals, reviews, mailers, and LinkedIn, Quora, Medium, and I have just started to include Twitter. I tried some options in the beginning and when it didn’t work, I tried something else. And, something else after that until I found something that worked effectively for my business in particular. I continue to try new things so I can share them with you. I am constantly reading about how to market businesses and how to do new things. You could do the same. Try things related to your business and tell us about it. It’s also important to point out, my job is in content creation and marketing for other businesses, so it’s paramount that I try and learn about marketing so I can talk about it. This is not what you need to do. You are in a different field than I am. You need to focus on your business and create content around that. I continue to try new things so I can share them with you. I am constantly reading about how to market businesses and how to do new things. You could do the same. Try things related to your business and tell us about it. I can’t try them all. So, I pick the ones I think will work best for me. (Though I would like to do more on TikTok - my audience just isn’t there to sustain it.) Target Marketing Makes Your Marketing Effective It’s important that wherever you go to market your business that you make sure to always talk to your clientele. Who do you want to work for. You don’t want to talk to your peers. This is very important to understand. It is one of the most effective ways to get your message out in the places listed above. I want to repeat this: You need to talk to your market….not your peers. Let’s talk more about target marketing and how to do it for your business. Think about this…. If you are an electrician I don’t want to hear the particulars about the way electricity works or transfers into my home unless it’s essential that I know this in order to get my new ceiling fans up and running. If you tell me about cell phone service intricacies and how they bounce their signals to satellites and then towers or the right “mid-band spectrum because it offers the right combination of coverage area” - USA Today, I’m going to tune out. (unless I like to geek on this stuff) Otherwise, I want to know how to make calls better. Or how to use the camera better. And, will my new fans be connected to my remote or be adjusted from the wall. See what I’m trying to get at? You want to talk to the customer about what they want to know in your marketing. Your message needs to speak to them and how your product will make their life better. Knowing the back end and insider details are what is going to make you good at your job. And, this is what will make you a good company. You can talk about that - but consider keeping it light and upbeat when you create your content. When it comes to your marketing and aiming to be most effective, you want to communicate in a language I can understand if I don’t work in that industry. If you remember one thing in your marketing, remember this: Target Marketing helps make your marketing most effective. Driving traffic to your website is a popular topic for businesses.
You have a lot of options. Here are a handful of options. You can start small and grow each as you see fit. Start with one, just like you did with any social media marketing, and grow it from where you are.
Analytics Track your results. Start a simple spread sheet and keep track of some of the numbers you get from your efforts. Review those numbers each month and see what needs to happen? Is it working? Do you need to maybe give it more time. 6 months is probably the minimum for every new venture. Or. 6 times. Or 6 weeks. Give it a number and meet that number. Don't give up too quickly. Marketing Plan Now that you have tried things and evaluated them you can plan around them more. You started with a simple plan, now you can tighten it or expand on it. Hone it for the next 6 months and evaluate everything again. What Is Working For You? Do you practice any of these tactics for marketing your business and driving traffic to your website? Any ideas I missed in this list? Let's hear about it! What is working for you!? Find me on LinkedIn and share what you love to use to market your business and get the word out!  There really isn’t one answer when it comes to marketing for your business. When you start your marketing plan you can start with some basics for a period of time and see how it goes with your numbers and the best marketing methods for your business.
If you get good results with the marketing you initiate you can either expand on what you are already doing or you can add in other areas like paid advertising. Best Marketing Methods for Your Business It’s often best to start with what you know. Say that’s Facebook - or pick your favorite area. If you find posting there for a period of months is getting more business in your door, adding in even more to this strategy can expand your client base. Or you can start adding in live video or creating a group on Facebook to help expand your reach. You could also venture off to other social media platforms. You could start blogging and sharing that. Paid Advertising If you move into paid advertising it’s best to learn the back end of how Facebook advertising works. You can jump right into it, but you might not see results. It’s a bit of a complex process to advertise on social media. You will need to learn another skill if you plan to run ads for your business yourself. You can take a course to learn to advertise. Things often change as well in this area, so staying in that courses group will be important to continue to learn. Analytics Tracking your efforts will help you understand what is going on with your results and you can easily see what is working. This doesn't mean you should scrap the stuff that brings in lower results, however. Some numbers aren’t recorded. For example, some people will see your post but not like it or comment or share it. But, they might look to your for your business expertise anyway. Just having a presence can be helpful. This is why it’s important to review your marketing on a regular basis. Stuff changes. You want to know how to change with it or adjust your plan to get the best results. Start Small With Your Marketing I find starting small, reviewing regularly and either expanding or changing your marketing strategy is the best way to grown your business. You need to work each area you try to make sure it's either working for you or it isn't. And, when I say that I mean work each area, adjust those areas that aren't working and work them again. Some people will get results right away. Some won't. If this is something you really want, try different things. Don't beat yourself up if it doesn't happen right away. This is more common than you might think. It can take a lot of time and effort to find the right method for your business. If you can adjust and keep at it you should find success! A Quickie From My Experience I started out on Facebook. I got some results in groups right away. I am still with these clients many years later writing and doing some social media content creation and moderation. I also acquired a few clients from networking and referrals. I never found any luck with Instagram. This platform just isn't where my clientele hangs out. No big deal. I worked it for a year and then left. I started a YouTube channel, but got busy with other angles. I will come back to that platform. I found good success on LinkedIn and now I am on Quora, Medium and Twitter as well. It takes time. Take the time. And try to have fun!  LinkedIn is a helpful platform for certain businesses. It’s not exactly for everyone or every business. It’s a place to try out and examine. What LinkedIn isn’t is a place to show a lot of personal stuff. People on this platform are there to talk about business. A tiny bit here and there of your life behind the scenes is great, but otherwise, stick to the work at hand. And, this is how we want to get into how to use LinkedIn effectively for business. How to use LinkedIn Effectively for Business1. First make sure you have optimized your LinkedIn Presence. When people come looking for you you want to make sure you look like you know what you’re doing right. And, sometimes that can take an expert to give you some tips. Just filling in all the boxes might not be filling in the boxes well. You want to appeal to the people you want to appeal to. You aren’t trying to grow a following of peers exactly. You want to appeal to the people you want to serve… your clientele 2. You want to be active. So once you are set up and ready to go with your accounts - use the account. Leaving it stagnant really gives off that feel. You aren’t active here and they people will move on.   This is a tough process. I think for everyone. If you get a lot of distractions to your day, it’s hard to stay focused and be productive. Getting things accomplished at work when someone is always coming into your office space, or interrupting your focus, getting back to busy can take your brain time to reconfigure. If it becomes a habit, you will probably figure it out. Because you have to and because you just get used to working in a busy environment. You adjust and get back to it faster and you just start to tune out the annoyances. But, when you aren’t used to that. And, your job requires a lot of focus, what do you do? My story starts from home. I run my writing and content creation business from home. This career and business requires me to write a lot and generally tune out from the world and really live with my head in the computer. And, in the work itself. If I am interrupted I need to refocus on the interruption and then back again doing the same to return to the job at hand. Back and forth, back and forth. So, let's talk about how to overcome distractions.  Spending money in your business can be a personal decision. What to spend it on is also a strategic one. How much should be delegated for what can be a crapshoot. It can be confusing and difficult to decipher what to spend your business money on.
Marketing is one of the areas you might be wondering about. “How the heck do I know how much to spend in this area?” And, “I didn’t even know there was any thought on the subject of marketing budgets!” So, we are going to talk about it today. Because yes, putting a budget to the specific areas of your business can help delineate your cash flow and decipher the best places to direct your funds towards. What am I saying? Decide how much is appropriate to spend on your business marketing. Decide how you’re going to decide how much you should spend on your marketing. LOL!  First, if you don’t know how to pronounce Voiyoo or what the heck a Voiyoo is - check out my article about it. It’s not easy to pick a business name anymore and I had to be creative!
Just pay attention to the ads on TV and the stuff they are coming up with now. The Zebra? For car insurance? The next business looking for a name will need to add an adjective to that. Polka Dot Zebra? Green Zebra? Have you noticed this, too? But, I like the name I chose and it has a nice back story. Let me know what you think. Who The Heck Is Jennifer Ressmann with Voiyoo Business Writing Anyway? Do you even know who I am? My name is Jennifer Ressmann and I am a Floridian and a Coloradan. One of my favorite parts of my life is that I get to go back and forth to 2 of my favorite states in the US throughout the year. They are both just gorgeous parts of the country and I really encourage you to visit them both... as often as you can! I love popcorn, watermelon and all fruit. I love hiking, boating and spending time with my husband and the Murph, our happy, smart, friendly border collie. I hate the cold. I love love hot weather. When it comes to work, I love to work with people that understand how important blogging and content can be for their business. When business owners and managers are looking for someone to create their blog content remotely they can turn to me - I love to write for them! |
Voiyoo
Content Creation and Business Writing Specialist
Hi!
I'm Jennifer Ressmann with Voiyoo Business Writing. You've been thinking about how to get more exposure for your business! Now we can make that happen. My job is helping you... with your business marketing & brand awareness. People are looking Online for you and your expertise. Make sure you're out there and you look good! I work providing relief for you and your business by creating content for your blog and marketing or lead funnels. Let's make sure you're out there and getting noticed! 😀👍 
Get Your Starter Marketing Kit - Start Your Marketing Today!
Content by Category
All
Copyright © 2018-2021
All Rights Reserved Voiyoo Business Writing - Making your life easier. Providing Written Content with Optimized Graphics for Established Businesses. |
RSS Feed