Imagine creating content that gets noticed. You start to make a difference in your industry and your business is getting noticed! That would feel pretty good, wouldn’t it?!
You can make your content marketing more relevant to your readers by making it good, informative, entertaining, and interesting. Today we are going to talk more in-depth about how you can make your content fit this plan so your readers will turn to you for expert information that answers their questions.
If you have been considering incorporating email marketing into your business marketing I think it’s a great idea. You’ll be able to build a relationship with your customer and meet them right at their inbox.
Email marketing reaches people that have already proven that they are interested in what you have to offer. Bam! This is the key component to why email marketing works better than so many other types of marketing.
One of my favorite stats by GetResponse, the email marketing tool, is:
“More than 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks as other email types.”
How fantastic is this! Just a welcome email will garner a lot of email opens. Can your social media marketing compare to this?
A lead magnet is a helpful marketing tool for almost any business. It is a great offer to help you build your email list and build leads for your business. What makes an effective or good lead magnet?
Honestly, it’s the answer you often get - a good lead magnet is something people find valuable enough to sign up and exchange their email in order to get.
Lead Magnet Samples
These are a number of my favorite lead magnets to offer your community. Can you expand on this list?
A sales funnel is a great way to build relationships with clients and customers. It’s also a powerful way to build more leads for your business to ultimately sell your service or product to them. A funnel can also help a retain past customers and sell to them over and over.
Sales funnels can be complicated and difficult or they can be easy and simple. A sales funnel is really just a way to lead people through to buying your product or service. You might have somewhat of a sales funnel for your business already. So, what is the best way to set up your first sales funnel for a small business?
What Is The Best Way To Set Up My First Sales Funnel For A Small Business?
Think about it. How do you go about bringing in leads and closing sales for your business already? It might not be online. I think the online way of creating a sales funnel is what many people think about first. But, it’s not the only way to have a sales funnel.
And, this works for both brick and mortar shops and online businesses.
Let’s talk about a basic system for a small business that has a physical presence.
For example, you own a tax and CPA agency in a local town.
Imagine developing a system for your own sales funnel as we talk here.
Sales Funnel Traffic
People find you and your business in a variety of different ways.
They might find you through:
• A search online
• You might have a mailer or sales letter that goes out
• Maybe you have an ad running on the local radio or tv station
• And they might even walk by your location.
These are just a few ways you are building awareness for your service and your business. This creates traffic coming by, visiting your website, calling, or stopping by.
Inbound and outbound marketing can be great for many businesses. They are different ways of getting your message out and they can work in different ways.
Often using both in conjunction with the other, you can generate leads for your business. Using just one, however, might not bring you the results you are looking for.
And, it’s often best to try options for your business and see what works best.
Outbound Marketing Examples
First of all, what is outbound marketing? Outbound marketing is more of a shotgun way of marketing to your community and the world. You will put out something that is more of a cold outreach type of marketing.
Outbound marketing is going to be something your business puts out there in hopes that people will reach out to you for what you have to offer when they are ready for your service. It can also be a way of just getting the message out that you are a business that can help people looking for things.
Hiring a contractor or freelancer for marketing and lead generation tasks is similar to hiring anyone. It can be similar to hiring someone for lawn care or build a deck for you. It can be as easy as asking around or looking online.
How To Hire An Independent Contractor Or Freelancer
You can try a number of places to find great marketing contractors or freelancers.
Copywriting is writing that is often included in your marketing. Your marketing can consist of content writing as well. Copywriting is a form of writing that is persuasive and informative to a specific market. While it might seem like it’s just marketing, it’s the text and words you will see in some marketing.
Marketing is content that promotes your business to your target market. Without well-written copy or content in your marketing materials, you might not have great results. Let’s talk more about whether copywriting is essentially just marketing.
What Is Copywriting?
So, what is copywriting?
What Is The Difference Between A Sales Page, Sales Copy, Landing Page, Sales Letter, And A Squeeze Page?
Sales pages, sales copy, landing pages, sales letters and squeeze pages are all completely different parts of a whole. They are all parts of your marketing and sale strategies. At the same time, you do not need all of them to be successful with your business. So, what is the difference between a sales page, sales copy, landing page, sales letter, and a squeeze page?
What Is A Sales Letter?
Let’s start here. The sales letter has been around since the beginning of marketing… since you could send letters in the mail. In its simplest form, it is a letter that speaks about your product or service and tries to convince someone it will help them and to buy it.
The Sales Letter can be one page or more or a packet you send through the mail. I am sure you have received them if you live in the United States. They can be an effective way to reach the people interested in what you have to offer.
You can read my brief overview of how to write one for your business.
Writing a sales letter to send out to prospects is a fantastic idea for many businesses. This type of marketing can be used to send in a snail mail promo or an email to new leads. You’ll need to do a bunch of research, good writing skills, and an idea of what you’d like to sell to write an excellent sales letter.
How Can I Write An Excellent Sales Letter?
You’ll want to start with a target you want to sell to. Do you want to sell your service or product to a homeowner in your local area? Or is this going to a business owner that needs what you are selling? Spending time understanding and researching who your perfect client is will help your letter attract the right people.
Sales Letter Headlines
Come up with a handful of headlines to think about. Ask people if they like it. Does it grab their attention and cause them to want to read more. Think about power words, benefits, and how your product will help your new clients while you are writing your headlines.
First I want to say, email marketing is a super exciting way of marketing your business.
When you are looking for a valuable and pretty easy way to market your brand think about how email marketing can help small businesses.
How can email marketing help small businesses?
Email marketing helps many businesses both big and small.
• Relationship Building. Developing a relationship with your leads and customers is what I think is the foundation of email marketing for small businesses. You already know building a relationship with your customer base is what sales are constructed on. Now, take email marketing as a gift and use it well.
• Easy. Email marketing is a relatively easy way to communicate with your leads or customer base. It’s an easy way to share your content and provide value to this community.
Content Creation and Business Writing Specialist
I'm Jennifer Ressmann
You've been thinking about how to get more exposure for your business! Now we can make that happen.
My job is helping you... with your business marketing & brand awareness. People are looking Online for you and your expertise. Make sure you're out there and you look good!
I work providing relief for you and your business by creating content
for your blog and marketing or lead funnels.
Let's make sure you're out there and getting noticed! 😀👍
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